{"id":325935,"date":"2020-09-10T04:00:00","date_gmt":"2020-09-10T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/reapresentando-a-metrica-quality-impressions-da-ias\/"},"modified":"2023-09-27T11:47:04","modified_gmt":"2023-09-27T11:47:04","slug":"reapresentando-a-metrica-quality-impressions-da-ias","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/reapresentando-a-metrica-quality-impressions-da-ias\/","title":{"rendered":"Reapresentando a m\u00e9trica Quality Impressions\u2122 da IAS"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A IAS tem orgulho de anunciar o rebranding da nossa m\u00e9trica certificada pelo MRC: de \u201cQualified Ads\u201d para \u201cQuality Impressions\u2122\u201d. No cen\u00e1rio da publicidade digital, \u00e9 fundamental entendermos o valor do investimento realizado para maximizarmos o impacto. A m\u00e9trica Quality Impressions\u2122 ajuda voc\u00ea a fazer exatamente isso: garante padr\u00f5es de qualidade de m\u00eddia para ganhar efic\u00e1cia.<\/span><\/span><\/span><\/span><\/p>\n<p>A m\u00e9trica Quality Impressions\u2122 da IAS compila uma s\u00e9rie de m\u00e9tricas pr\u00f3prias que ajudam a garantir a transpar\u00eancia da qualidade da m\u00eddia. Para se encaixar nos requisitos de impress\u00e3o de qualidade, o an\u00fancio deve ser visualiz\u00e1vel, por uma pessoa real, na localiza\u00e7\u00e3o geogr\u00e1fica certa, em um ambiente brand safe e adequado.<\/p>\n<p>\u201cNem todas as impress\u00f5es s\u00e3o iguais. Os anunciantes precisam entender com facilidade se o an\u00fancio digital cumpre os padr\u00f5es de qualidade de m\u00eddia de uma campanha\u201d, conta Tony Marlow, CMO da IAS. \u201cO rebranding dessa m\u00e9trica-chave para &#8220;Quality Impressions&#8221; cai como uma luva, pois representa bem a necessidade do mercado por transpar\u00eancia da qualidade dos an\u00fancios, fundamental para os resultados da campanha.\u201d<\/p>\n<p>Baixe o overview da solucao para saber mais sobre Quality Impressions\u2122.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A IAS tem orgulho de anunciar o rebranding da nossa m\u00e9trica certificada pelo MRC: de \u201cQualified Ads\u201d para \u201cQuality Impressions\u2122\u201d. No cen\u00e1rio da publicidade digital, \u00e9 fundamental entendermos o valor do investimento realizado para maximizarmos o impacto. A m\u00e9trica Quality&#8230;<\/p>\n","protected":false},"author":1,"featured_media":296054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[737,642,741],"tags":[655],"class_list":["post-325935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-br","category-insights-recursos","category-insights-br","tag-overview-da-solucao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reapresentando a m\u00e9trica Quality Impressions\u2122 da IAS - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS is proud to announce \u201cQuality Impressions\u2122\u201d, which ensures media quality standards through precise ad impression measurement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/reapresentando-a-metrica-quality-impressions-da-ias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reapresentando a m\u00e9trica Quality Impressions\u2122 da IAS\" \/>\n<meta property=\"og:description\" content=\"IAS is proud to announce \u201cQuality Impressions\u2122\u201d, which ensures media quality standards through precise ad impression measurement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/br\/insider\/reapresentando-a-metrica-quality-impressions-da-ias\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-10T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T11:47:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/insider-qi-01-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/reapresentando-a-metrica-quality-impressions-da-ias\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/reapresentando-a-metrica-quality-impressions-da-ias\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Reapresentando a m\u00e9trica Quality Impressions\u2122 da IAS\",\"datePublished\":\"2020-09-10T04:00:00+00:00\",\"dateModified\":\"2023-09-27T11:47:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/reapresentando-a-metrica-quality-impressions-da-ias\\\/\"},\"wordCount\":212,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/reapresentando-a-metrica-quality-impressions-da-ias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/insider-qi-01-1.png\",\"keywords\":[\"Overview da Solu\u00e7\u00e3o\"],\"articleSection\":[\"Featured\",\"Insights\",\"Insights\"],\"inLanguage\":\"br\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/reapresentando-a-metrica-quality-impressions-da-ias\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/reapresentando-a-metrica-quality-impressions-da-ias\\\/\",\"name\":\"Reapresentando a m\u00e9trica Quality Impressions\u2122 da IAS - 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