{"id":326044,"date":"2021-10-20T17:37:41","date_gmt":"2021-10-20T17:37:41","guid":{"rendered":"https:\/\/integralads.com\/insider\/relatorio-de-qualidade-de-midia-do-1o-semestre-2021\/"},"modified":"2023-09-27T11:44:39","modified_gmt":"2023-09-27T11:44:39","slug":"relatorio-de-qualidade-de-midia-do-1o-semestre-2021","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-1o-semestre-2021\/","title":{"rendered":"Relat\u00f3rio de Qualidade de M\u00eddia do 1\u00ba Semestre de 2021"},"content":{"rendered":"\n

Depois de um ano de mudan\u00e7as sem precedentes na sociedade e no trabalho mundo afora, o setor publicit\u00e1rio recebeu 2021 de bra\u00e7os abertos: um verdadeiro recome\u00e7o. Mudan\u00e7as no estilo de vida e no comportamento dos consumidores impactaram as tend\u00eancias da publicidade digital, mas quais foram os efeitos sobre a qualidade da m\u00eddia no primeiro semestre de 2021? <\/p>\n\n\n\n

No nosso Relat\u00f3rio de Qualidade de M\u00eddia do 1\u00ba Semestre 2021, usamos nossos dados para avaliar tend\u00eancias globais e apresentar m\u00e9tricas acion\u00e1veis que refletem um cen\u00e1rio em constante transforma\u00e7\u00e3o. O Relat\u00f3rio de Qualidade de M\u00eddia \u00e9 uma das muitas maneiras de irmos al\u00e9m da verifica\u00e7\u00e3o, garantindo que cada impress\u00e3o conte. Baixe o relat\u00f3rio agora para utilizar os benchmarks globais e diferenciados da IAS para investir em qualidade de m\u00eddia imediatamente.<\/p>\n","protected":false},"excerpt":{"rendered":"

Depois de um ano de mudan\u00e7as sem precedentes na sociedade e no trabalho mundo afora, o setor publicit\u00e1rio recebeu 2021 de bra\u00e7os abertos: um verdadeiro recome\u00e7o. Mudan\u00e7as no estilo de vida e no comportamento dos consumidores impactaram as tend\u00eancias da…<\/p>\n","protected":false},"author":1,"featured_media":306638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[737,738,743],"tags":[660,645],"class_list":["post-326044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-br","category-recursos-br","category-mqr-br","tag-benchmarks-globais","tag-qualidade-da-midia"],"acf":[],"yoast_head":"\nRelat\u00f3rio de Qualidade de M\u00eddia do 1\u00ba Semestre de 2021 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-1o-semestre-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relat\u00f3rio de Qualidade de M\u00eddia do 1\u00ba Semestre de 2021\" \/>\n<meta property=\"og:description\" content=\"Depois de um ano de mudan\u00e7as sem precedentes na sociedade e no trabalho mundo afora, o setor publicit\u00e1rio recebeu 2021 de bra\u00e7os abertos: um verdadeiro recome\u00e7o. Mudan\u00e7as no estilo de vida e no comportamento dos consumidores impactaram as tend\u00eancias da...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-do-1o-semestre-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-20T17:37:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T11:44:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/MQR_H12021_860x860.png\" \/>\n\t<meta property=\"og:image:width\" content=\"861\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-1o-semestre-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-1o-semestre-2021\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Relat\u00f3rio de Qualidade de M\u00eddia do 1\u00ba Semestre de 2021\",\"datePublished\":\"2021-10-20T17:37:41+00:00\",\"dateModified\":\"2023-09-27T11:44:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-1o-semestre-2021\\\/\"},\"wordCount\":153,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-1o-semestre-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/MQR_H12021_860x860.png\",\"keywords\":[\"Benchmarks globais\",\"Qualidade da m\u00eddia\"],\"articleSection\":[\"Featured\",\"Recursos\",\"Relat\u00f3rio de Qualidade de M\u00eddia\"],\"inLanguage\":\"br\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-1o-semestre-2021\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/relatorio-de-qualidade-de-midia-do-1o-semestre-2021\\\/\",\"name\":\"Relat\u00f3rio de Qualidade de M\u00eddia do 1\u00ba Semestre de 2021 - 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