{"id":326047,"date":"2022-01-24T15:09:54","date_gmt":"2022-01-24T15:09:54","guid":{"rendered":"https:\/\/integralads.com\/insider\/gerando-demanda-para-uma-escola-internacional\/"},"modified":"2023-09-27T11:41:12","modified_gmt":"2023-09-27T11:41:12","slug":"gerando-demanda-para-uma-escola-internacional","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/gerando-demanda-para-uma-escola-internacional\/","title":{"rendered":"Gerando demanda para uma escola internacional"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Gerando demanda para uma escola internacional com a solu\u00e7\u00e3o Context Control da IAS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um anunciante e antigo parceiro da Matterkind tem um produto de nicho no setor de educa\u00e7\u00e3o: escolas internacionais. A estrat\u00e9gia de neg\u00f3cio desse cliente \u00e9 alavancar matr\u00edculas segmentando trabalhadores estrangeiros e expatriados para que se inscrevam em seus eventos de Open House.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em raz\u00e3o da pandemia de COVID-19, esse anunciante precisou mudar o foco para a ativa\u00e7\u00e3o puramente digital, o que incluiu levar o Open House para o virtual. A Matterkind foi encarregada de gerar awareness e tr\u00e1fego de qualidade para esse novo desafio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a solu\u00e7\u00e3o Context Control Targeting da IAS, a Matterkind p\u00f4de segmentar conte\u00fado contextualmente relevante sem usar cookies de terceiros (3rd party cookies). Isso ajudou a elevar o awareness e a considera\u00e7\u00e3o do anunciante por meio de:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Classifica\u00e7\u00e3o precisa de conte\u00fado em escala<\/li><li>Classifica\u00e7\u00e3o mais profunda de conte\u00fado por detec\u00e7\u00e3o de sentimentos e emo\u00e7\u00f5es<\/li><li>Segmentos de proxy (representa\u00e7\u00e3o) da audi\u00eancia: \u201cVolta \u00e0s aulas \u2013 ensino fundamental e ensino m\u00e9dio\u201d e \u201cCome\u00e7ando uma fam\u00edlia\u201d<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Baixe o estudo de caso para saber mais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gerando demanda para uma escola internacional com a solu\u00e7\u00e3o Context Control da IAS Um anunciante e antigo parceiro da Matterkind tem um produto de nicho no setor de educa\u00e7\u00e3o: escolas internacionais. A estrat\u00e9gia de neg\u00f3cio desse cliente \u00e9 alavancar matr\u00edculas&#8230;<\/p>\n","protected":false},"author":22,"featured_media":326048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[739,662],"tags":[],"class_list":["post-326047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudos-de-casos-br","category-segmentacao-contextual"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gerando demanda para uma escola internacional - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/gerando-demanda-para-uma-escola-internacional\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gerando demanda para uma escola internacional\" \/>\n<meta property=\"og:description\" content=\"Gerando demanda para uma escola internacional com a solu\u00e7\u00e3o Context Control da IAS Um anunciante e antigo parceiro da Matterkind tem um produto de nicho no setor de educa\u00e7\u00e3o: escolas internacionais. 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