{"id":326053,"date":"2022-01-24T13:39:17","date_gmt":"2022-01-24T13:39:17","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-ajuda-starcom-a-melhorar-viewability-no-facebook\/"},"modified":"2023-09-27T11:42:14","modified_gmt":"2023-09-27T11:42:14","slug":"ias-ajuda-starcom-a-melhorar-viewability-no-facebook","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/ias-ajuda-starcom-a-melhorar-viewability-no-facebook\/","title":{"rendered":"IAS ajuda Starcom a melhorar viewability no Facebook"},"content":{"rendered":"\n

Os consumidores engajam-se de diferentes maneiras com conte\u00fado social, mas os padr\u00f5es de viewability s\u00e3o os mesmos no setor, em qualquer ambiente. <\/p>\n\n\n\n

Um grande anunciante global do setor financeiro, cliente da Starcom UK, exige alta viewability em todos os canais digitais, incluindo o Facebook, para justificar um maior investimento em m\u00eddia.<\/p>\n\n\n\n

Usando os dados da IAS, a equipe da Starcom UK ajustou a estrat\u00e9gia de compra de m\u00eddia para atender aos requisitos de viewability do cliente e entregar alta performance no Facebook. Os relat\u00f3rios do Facebook criados pela IAS com gr\u00e1ficos din\u00e2micos ajudaram a Starcom a entender a performance em n\u00edvel granular.<\/p>\n\n\n\n

Baixe o estudo de caso para saber mais.<\/p>\n","protected":false},"excerpt":{"rendered":"

Os consumidores engajam-se de diferentes maneiras com conte\u00fado social, mas os padr\u00f5es de viewability s\u00e3o os mesmos no setor, em qualquer ambiente.  Um grande anunciante global do setor financeiro, cliente da Starcom UK, exige alta viewability em todos os canais…<\/p>\n","protected":false},"author":1,"featured_media":326054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[739,653],"tags":[],"class_list":["post-326053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudos-de-casos-br","category-plataformas-proprietarias-br"],"acf":[],"yoast_head":"\nIAS ajuda Starcom a melhorar viewability no Facebook - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/ias-ajuda-starcom-a-melhorar-viewability-no-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS ajuda Starcom a melhorar viewability no Facebook\" \/>\n<meta property=\"og:description\" content=\"Os consumidores engajam-se de diferentes maneiras com conte\u00fado social, mas os padr\u00f5es de viewability s\u00e3o os mesmos no setor, em qualquer ambiente.  Um grande anunciante global do setor financeiro, cliente da Starcom UK, exige alta viewability em todos os canais...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/br\/insider\/ias-ajuda-starcom-a-melhorar-viewability-no-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-24T13:39:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T11:42:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/admin-ajax-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/br\/insider\/ias-ajuda-starcom-a-melhorar-viewability-no-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/br\/insider\/ias-ajuda-starcom-a-melhorar-viewability-no-facebook\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS ajuda Starcom a melhorar viewability no Facebook\",\"datePublished\":\"2022-01-24T13:39:17+00:00\",\"dateModified\":\"2023-09-27T11:42:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/br\/insider\/ias-ajuda-starcom-a-melhorar-viewability-no-facebook\/\"},\"wordCount\":129,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/br\/insider\/ias-ajuda-starcom-a-melhorar-viewability-no-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/admin-ajax-1-1.png\",\"articleSection\":[\"Estudos de casos\",\"Plataformas propriet\u00e1rias\"],\"inLanguage\":\"br\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/br\/insider\/ias-ajuda-starcom-a-melhorar-viewability-no-facebook\/\",\"url\":\"https:\/\/integralads.com\/br\/insider\/ias-ajuda-starcom-a-melhorar-viewability-no-facebook\/\",\"name\":\"IAS ajuda Starcom a melhorar viewability no Facebook - 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