{"id":326055,"date":"2022-01-20T20:24:36","date_gmt":"2022-01-20T20:24:36","guid":{"rendered":"https:\/\/integralads.com\/insider\/estudo-de-caso-como-a-dentsu-gera-eficiencia\/"},"modified":"2023-09-27T11:43:33","modified_gmt":"2023-09-27T11:43:33","slug":"estudo-de-caso-como-a-dentsu-gera-eficiencia","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/estudo-de-caso-como-a-dentsu-gera-eficiencia\/","title":{"rendered":"Estudo de caso: Como a dentsu gera efici\u00eancia"},"content":{"rendered":"\n<p>Dentsu gera efici\u00eancia com Context Control da IAS<\/p>\n\n\n\n<p>Um dos maiores clientes da dentsu estava utilizando a solu\u00e7\u00e3o Context Control Avoidance para brand suitability p\u00f3s-bid. Embora com bons resultados e brand safety, a dentsu e o anunciante queriam reduzir as taxas de bloqueio e aumentar a efici\u00eancia das campanhas.<\/p>\n\n\n\n<p>Explore os achados e aprenda:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Como maximizar a efici\u00eancia program\u00e1tica com brand suitability para alavancar o engajamento com a marca<\/li><li>Como manter os custos baixos e evitar pagar tarifas adicionais de veicula\u00e7\u00e3o de an\u00fancios&nbsp;<\/li><li>Como gerar performance com evita\u00e7\u00e3o contextual<\/li><\/ul>\n\n\n\n<p>Baixe o estudo de caso agora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentsu gera efici\u00eancia com Context Control da IAS Um dos maiores clientes da dentsu estava utilizando a solu\u00e7\u00e3o Context Control Avoidance para brand suitability p\u00f3s-bid. Embora com bons resultados e brand safety, a dentsu e o anunciante queriam reduzir as&#8230;<\/p>\n","protected":false},"author":1,"featured_media":326056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[640,663,739,662],"tags":[],"class_list":["post-326055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-brand-suitability-br","category-eficiencia-optimizacao","category-estudos-de-casos-br","category-segmentacao-contextual"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudo de caso: Como a dentsu gera efici\u00eancia - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/estudo-de-caso-como-a-dentsu-gera-eficiencia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudo de caso: Como a dentsu gera efici\u00eancia\" \/>\n<meta property=\"og:description\" content=\"Dentsu gera efici\u00eancia com Context Control da IAS Um dos maiores clientes da dentsu estava utilizando a solu\u00e7\u00e3o Context Control Avoidance para brand suitability p\u00f3s-bid. 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