{"id":326057,"date":"2022-01-20T18:56:48","date_gmt":"2022-01-20T18:56:48","guid":{"rendered":"https:\/\/integralads.com\/insider\/estudo-de-caso-do-context-control-da-ias-com-a-bench-media\/"},"modified":"2023-09-27T11:44:03","modified_gmt":"2023-09-27T11:44:03","slug":"estudo-de-caso-do-context-control-da-ias-com-a-bench-media","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/estudo-de-caso-do-context-control-da-ias-com-a-bench-media\/","title":{"rendered":"Estudo de caso do Context Control da IAS com a Bench Media"},"content":{"rendered":"\n<p id=\"block-bfd1528f-d24c-46e1-baf4-a2f1e0354b1e\">Bench Media melhora m\u00e9tricas-chave com Context Control da IAS<\/p>\n\n\n\n<p id=\"block-4622ccbf-7bd8-443c-89d8-30261da49797\">Com a iminente desativa\u00e7\u00e3o dos cookies, os profissionais de marketing digital v\u00eam explorando alternativas de segmenta\u00e7\u00e3o fora dos cookies de terceiros. Isso inclui a Bench Media, uma ag\u00eancia de marketing program\u00e1tico da Austr\u00e1lia. Uma das op\u00e7\u00f5es dispon\u00edveis \u00e9 segmentar audi\u00eancias por meio de relev\u00e2ncia contextual usando a solu\u00e7\u00e3o Context Control da IAS.<\/p>\n\n\n\n<p id=\"block-a1ec4e3a-5aef-4efb-8467-f0822f63163a\">A Bench realizou um teste comparativo entre a IAS e solu\u00e7\u00f5es de segmenta\u00e7\u00e3o de audi\u00eancias de uma importante DSP, incluindo tr\u00eas clientes em tr\u00eas diferentes setores, com o objetivo de entender qual solu\u00e7\u00e3o seria capaz de entregar o melhor custo-benef\u00edcio e, ao mesmo tempo, resultados escal\u00e1veis.<\/p>\n\n\n\n<p id=\"block-be9b6406-6f81-411e-96d2-7b1611166e52\">Como resultado, a Bench Media viu que as solu\u00e7\u00f5es Context Control da IAS alavancaram m\u00e9tricas-chave, como CPM, CTR, CPC e taxa de conclus\u00e3o de v\u00eddeo. Alguns destaques incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-39d1537a-70ff-4bdb-a0e1-8bd3ff77ce19\"><li>36% de redu\u00e7\u00e3o no CPC<\/li><li>21% de aumento no CTR<\/li><\/ul>\n\n\n\n<p id=\"block-765212b1-0c6e-47fb-91f7-cf4605ac3c97\">Baixe o toolkit para ver o estudo de caso completo e saber mais sobre nossa solu\u00e7\u00e3o Contextual Targeting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bench Media melhora m\u00e9tricas-chave com Context Control da IAS Com a iminente desativa\u00e7\u00e3o dos cookies, os profissionais de marketing digital v\u00eam explorando alternativas de segmenta\u00e7\u00e3o fora dos cookies de terceiros. Isso inclui a Bench Media, uma ag\u00eancia de marketing program\u00e1tico&#8230;<\/p>\n","protected":false},"author":1,"featured_media":326058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[640,739,662],"tags":[],"class_list":["post-326057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-brand-suitability-br","category-estudos-de-casos-br","category-segmentacao-contextual"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudo de caso do Context Control da IAS com a Bench Media - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/estudo-de-caso-do-context-control-da-ias-com-a-bench-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudo de caso do Context Control da IAS com a Bench Media\" \/>\n<meta property=\"og:description\" content=\"Bench Media melhora m\u00e9tricas-chave com Context Control da IAS Com a iminente desativa\u00e7\u00e3o dos cookies, os profissionais de marketing digital v\u00eam explorando alternativas de segmenta\u00e7\u00e3o fora dos cookies de terceiros. Isso inclui a Bench Media, uma ag\u00eancia de marketing program\u00e1tico...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/br\/insider\/estudo-de-caso-do-context-control-da-ias-com-a-bench-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-20T18:56:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T11:44:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/admin-ajax-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/estudo-de-caso-do-context-control-da-ias-com-a-bench-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/estudo-de-caso-do-context-control-da-ias-com-a-bench-media\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Estudo de caso do Context Control da IAS com a Bench Media\",\"datePublished\":\"2022-01-20T18:56:48+00:00\",\"dateModified\":\"2023-09-27T11:44:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/estudo-de-caso-do-context-control-da-ias-com-a-bench-media\\\/\"},\"wordCount\":198,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/estudo-de-caso-do-context-control-da-ias-com-a-bench-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/admin-ajax-3.png\",\"articleSection\":[\"Brand safety e brand suitability\",\"Estudos de casos\",\"Segmenta\u00e7\u00e3o contextual\"],\"inLanguage\":\"br\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/estudo-de-caso-do-context-control-da-ias-com-a-bench-media\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/estudo-de-caso-do-context-control-da-ias-com-a-bench-media\\\/\",\"name\":\"Estudo de caso do Context Control da IAS com a Bench Media - 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