{"id":326059,"date":"2022-01-24T14:47:06","date_gmt":"2022-01-24T14:47:06","guid":{"rendered":"https:\/\/integralads.com\/insider\/harmelin-media-otimiza-compras-programaticas-com-solucao-total-visibility-da-ias\/"},"modified":"2023-09-27T11:41:48","modified_gmt":"2023-09-27T11:41:48","slug":"harmelin-media-otimiza-compras-programaticas-com-solucao-total-visibility-da-ias","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/harmelin-media-otimiza-compras-programaticas-com-solucao-total-visibility-da-ias\/","title":{"rendered":"Harmelin Media otimiza compras program\u00e1ticas com solu\u00e7\u00e3o Total Visibility da IAS"},"content":{"rendered":"\n

Harmelin Media ganha transpar\u00eancia financeira radical em toda a cadeia de supply program\u00e1tica com a solu\u00e7\u00e3o Total Visibility da IAS<\/p>\n\n\n\n

A Harmelin Media criou sua ag\u00eancia sob os pilares da confian\u00e7a, norteados pela transpar\u00eancia e pelo uso de dados e tecnologias avan\u00e7ados para melhorar os resultados para os clientes. Esses dois princ\u00edpios foram essenciais para dar um passo \u00e0 frente: ter uma visibilidade mais granular nas compras program\u00e1ticas. Veiculando uma campanha em v\u00eddeo online para um grande anunciante do setor de alimentos, a ag\u00eancia n\u00e3o tinha informa\u00e7\u00f5es suficientes sobre qualidade da m\u00eddia e melhor pre\u00e7o. \u00c9 a\u00ed que entra a IAS.\u00a0<\/p>\n\n\n\n

Total Visibility<\/a> \u00e9 a primeira e \u00fanica solu\u00e7\u00e3o que fornece transpar\u00eancia financeira radical em toda a cadeia de supply program\u00e1tica. Com a solu\u00e7\u00e3o Total Visibility, os anunciantes podem ver, centavo por centavo, para onde seu dinheiro est\u00e1 indo e quanto est\u00e1 sendo desperdi\u00e7ado em fraudes, ambientes inseguros para a marca e invent\u00e1rio n\u00e3o visualiz\u00e1vel.\u00a0 Como resultado, os anunciantes podem otimizar suas campanhas quase em tempo real para que aproveitem ao m\u00e1ximo a verba dispon\u00edvel.<\/p>\n\n\n\n

Com a solu\u00e7\u00e3o Total Visibility, a Harmelin p\u00f4de ver exatamente para onde o dinheiro do anunciante estava indo e otimizar o que era necess\u00e1rio imediatamente. Baixe o estudo de caso para saber mais. <\/p>\n\n\n\n

SOBRE A HARMELIN MEDIA<\/p>\n\n\n\n

Com sede na Filad\u00e9lfia, a Harmelin Media tem 38 anos e \u00e9 especializada em m\u00eddia estrat\u00e9gica e solu\u00e7\u00f5es orientadas por dados que ajudam os clientes a navegarem em um cen\u00e1rio de m\u00eddia em r\u00e1pida transforma\u00e7\u00e3o nos canais digitais e tradicionais. O faturamento da empresa cresceu para mais de US$ 800 milh\u00f5es. Com 255 funcion\u00e1rios e uma carteira de clientes diversificada, incluindo empresas Fortune 500, a Harmelin \u00e9 uma das maiores empresas independentes de servi\u00e7os de m\u00eddia dos Estados Unidos.\u202fA Harmelin \u00e9 Google Premier Partner, Facebook Marketing Preferred Partner e membro da ANA (Association of National Advertisers), a maior e mais antiga associa\u00e7\u00e3o de classe do setor publicit\u00e1rio dos EUA. Para mais informa\u00e7\u00f5es, visite www.Harmelin.com<\/a> ou siga-nos no Twitter<\/a>, Facebook<\/a> e LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Harmelin Media ganha transpar\u00eancia financeira radical em toda a cadeia de supply program\u00e1tica com a solu\u00e7\u00e3o Total Visibility da IAS A Harmelin Media criou sua ag\u00eancia sob os pilares da confian\u00e7a, norteados pela transpar\u00eancia e pelo uso de dados e…<\/p>\n","protected":false},"author":22,"featured_media":297580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[663,661,664],"tags":[],"class_list":["post-326059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eficiencia-optimizacao","category-estudos-de-casos","category-programatica-br"],"acf":[],"yoast_head":"\nHarmelin Media otimiza compras program\u00e1ticas com solu\u00e7\u00e3o Total Visibility da IAS - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/harmelin-media-otimiza-compras-programaticas-com-solucao-total-visibility-da-ias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harmelin Media otimiza compras program\u00e1ticas com solu\u00e7\u00e3o Total Visibility da IAS\" \/>\n<meta property=\"og:description\" content=\"Harmelin Media ganha transpar\u00eancia financeira radical em toda a cadeia de supply program\u00e1tica com a solu\u00e7\u00e3o Total Visibility da IAS A Harmelin Media criou sua ag\u00eancia sob os pilares da confian\u00e7a, norteados pela transpar\u00eancia e pelo uso de dados e...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/br\/insider\/harmelin-media-otimiza-compras-programaticas-com-solucao-total-visibility-da-ias\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-24T14:47:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T11:41:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/admin-ajax-4-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/harmelin-media-otimiza-compras-programaticas-com-solucao-total-visibility-da-ias\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/harmelin-media-otimiza-compras-programaticas-com-solucao-total-visibility-da-ias\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Harmelin Media otimiza compras program\u00e1ticas com solu\u00e7\u00e3o Total Visibility da IAS\",\"datePublished\":\"2022-01-24T14:47:06+00:00\",\"dateModified\":\"2023-09-27T11:41:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/harmelin-media-otimiza-compras-programaticas-com-solucao-total-visibility-da-ias\\\/\"},\"wordCount\":383,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/harmelin-media-otimiza-compras-programaticas-com-solucao-total-visibility-da-ias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/admin-ajax-4-1.png\",\"articleSection\":[\"Efici\u00eancia e otimiza\u00e7\u00e3o\",\"Estudos de Casos\",\"Program\u00e1tica\"],\"inLanguage\":\"br\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/harmelin-media-otimiza-compras-programaticas-com-solucao-total-visibility-da-ias\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/harmelin-media-otimiza-compras-programaticas-com-solucao-total-visibility-da-ias\\\/\",\"name\":\"Harmelin Media otimiza compras program\u00e1ticas com solu\u00e7\u00e3o Total Visibility da IAS - 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