{"id":326060,"date":"2022-02-04T16:28:18","date_gmt":"2022-02-04T16:28:18","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-quick-bytes-supply-path-optimization-para-transparencia-em-programatica\/"},"modified":"2023-09-27T11:39:41","modified_gmt":"2023-09-27T11:39:41","slug":"ias-quick-bytes-supply-path-optimization-para-transparencia-em-programatica","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/ias-quick-bytes-supply-path-optimization-para-transparencia-em-programatica\/","title":{"rendered":"IAS Quick Bytes: Supply Path Optimization para transpar\u00eancia em program\u00e1tica"},"content":{"rendered":"\n

No pr\u00f3ximo v\u00eddeo da s\u00e9rie Quick Bytes, apresentamos um guia r\u00e1pido para voc\u00ea ficar por dentro do que h\u00e1 de mais avan\u00e7ado na publicidade quanto \u00e0 transpar\u00eancia na compra program\u00e1tica, o Supply Path Otimization (SPO). A din\u00e2mica da publicidade program\u00e1tica mudou porque o fluxo de budget continua a crescer. Os anunciantes v\u00eam pressionando por maior transpar\u00eancia na m\u00eddia program\u00e1tica para garantir invent\u00e1rio de qualidade com o dinheiro investido em m\u00eddia. Essa demanda por transpar\u00eancia nas compras program\u00e1ticas tem sido motivada pelo maior acesso \u00e0 program\u00e1tica, o que resultou em in\u00fameras ofertas para os anunciantes no que refere aos caminhos de supply para o mesmo invent\u00e1rio de an\u00fancios. \u00c9 aqui que entra o SPO, que ajuda os compradores a acessarem invent\u00e1rio program\u00e1tico relevante com mais efici\u00eancia. Com Supply Path Optimization, os anunciantes escolhem os canais de compra que desejam \u2014 e que sejam mais rent\u00e1veis.<\/p>\n\n\n\n

Na IAS, temos o compromisso de garantir transpar\u00eancia e transa\u00e7\u00f5es program\u00e1ticas eficientes. \u00c9 por isso que criamos a primeira solu\u00e7\u00e3o do setor, a Total Visibility, com a qual os anunciantes podem otimizar campanhas program\u00e1ticas, escolhendo os caminhos que entregam as m\u00eddias mais rent\u00e1veis e de qualidade. Assista ao v\u00eddeo Supply Path Optimization de Quick Bytes agora.<\/p>\n\n\n\n

Para saber mais, confira nosso Programmatic Toolkit<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

No pr\u00f3ximo v\u00eddeo da s\u00e9rie Quick Bytes, apresentamos um guia r\u00e1pido para voc\u00ea ficar por dentro do que h\u00e1 de mais avan\u00e7ado na publicidade quanto \u00e0 transpar\u00eancia na compra program\u00e1tica, o Supply Path Otimization (SPO). A din\u00e2mica da publicidade program\u00e1tica…<\/p>\n","protected":false},"author":22,"featured_media":326061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[663,664,744],"tags":[267],"class_list":["post-326060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eficiencia-optimizacao","category-programatica-br","category-webinars-videos-br","tag-supply-path-optimization"],"acf":[],"yoast_head":"\nIAS Quick Bytes: Supply Path Optimization para transpar\u00eancia em program\u00e1tica - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/ias-quick-bytes-supply-path-optimization-para-transparencia-em-programatica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Quick Bytes: Supply Path Optimization para transpar\u00eancia em program\u00e1tica\" \/>\n<meta property=\"og:description\" content=\"No pr\u00f3ximo v\u00eddeo da s\u00e9rie Quick Bytes, apresentamos um guia r\u00e1pido para voc\u00ea ficar por dentro do que h\u00e1 de mais avan\u00e7ado na publicidade quanto \u00e0 transpar\u00eancia na compra program\u00e1tica, o Supply Path Otimization (SPO). 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