{"id":326074,"date":"2022-10-04T18:42:13","date_gmt":"2022-10-04T18:42:13","guid":{"rendered":"https:\/\/integralads.com\/insider\/painelcomo-os-profissionais-de-marketing-modernos-ganham-com-brand-suitability\/"},"modified":"2023-09-27T11:37:57","modified_gmt":"2023-09-27T11:37:57","slug":"painelcomo-os-profissionais-de-marketing-modernos-ganham-com-brand-suitability","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/painelcomo-os-profissionais-de-marketing-modernos-ganham-com-brand-suitability\/","title":{"rendered":"PAINEL\u2014Como os Profissionais de Marketing Modernos Ganham com Brand Suitability"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Convenhamos: h\u00e1 muito conte\u00fado na internet, e grande parte n\u00e3o \u00e9 apropriado para nenhuma marca. As estrat\u00e9gias tradicionais de brand safety, como listas de exclus\u00e3o e bloqueio de palavras-chave, tinham como objetivo manter as marcas seguras. Mas esses m\u00e9todos muitas vezes inadequados resultam em prote\u00e7\u00e3o excessiva, excluindo as marcas dos melhores invent\u00e1rios.<br>&nbsp;&nbsp;<br>A solu\u00e7\u00e3o?&nbsp;<strong>Brand suitability<\/strong>: estrat\u00e9gias modernas de brand safety que permitem que os profissionais de marketing fiquem longe de conte\u00fado inseguro e segmentem apenas conte\u00fado contextualmente relevante. O brand suitability permite que os profissionais de marketing alcancem audi\u00eancias ideais em escala e evitem o desalinhamento da marca, contra o qual as listas de exclus\u00e3o n\u00e3o conseguem proteger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Junte-se \u00e0 IAS, \u00e0 Sanofi BR e \u00e0 OpenX (representando seu cliente Coca-Cola) na\u00a0<strong>quinta-feira, 6 de outubro 10h30 \u00e0s 11h<\/strong>, enquanto discutimos as ferramentas e estrat\u00e9gias contempor\u00e2neas que sua marca precisa para competir no cen\u00e1rio digital em constante expans\u00e3o e controverso de hoje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/go.integralads.com\/seguro-adequado-painel.html\" target=\"_blank\" rel=\"noreferrer noopener\">INSCREVA-SE AGORA<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Os painelistas<\/strong>:  <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Adriana_Forni_Headshot122x1222.jpg\" alt=\"\" class=\"wp-image-291236\" width=\"197\" height=\"197\"\/><figcaption> Adriana Forni, Sales Director, Brasil\u2014<em>Integral Ad Science<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Rafael_Borges_Sanofi_BR_headshot122x122.jpg\" alt=\"\" class=\"wp-image-291288\" width=\"198\" height=\"198\"\/><figcaption> Rafael Borges,&nbsp;Digital &amp; Media Manager\u2014<em>Sanofi Brasil<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Vinicius-Amantea-headshot122x122-1.jpg\" alt=\"\" class=\"wp-image-291301\" width=\"199\" height=\"199\"\/><figcaption>Vin\u00edcius Amant\u00e9a,&nbsp;Media Manager\u2014<em>Open X (Coca-Cola)<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Convenhamos: h\u00e1 muito conte\u00fado na internet, e grande parte n\u00e3o \u00e9 apropriado para nenhuma marca. As estrat\u00e9gias tradicionais de brand safety, como listas de exclus\u00e3o e bloqueio de palavras-chave, tinham como objetivo manter as marcas seguras. Mas esses m\u00e9todos muitas vezes inadequados resultam em prote\u00e7\u00e3o excessiva, excluindo as marcas dos melhores invent\u00e1rios.<\/p>\n<p>A solu\u00e7\u00e3o? Brand suitability!<\/p>\n","protected":false},"author":22,"featured_media":326075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[640,744],"tags":[641],"class_list":["post-326074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-brand-suitability-br","category-webinars-videos-br","tag-brand-safety-e-suitability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PAINEL\u2014Como os Profissionais de Marketing Modernos Ganham com Brand Suitability - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/painelcomo-os-profissionais-de-marketing-modernos-ganham-com-brand-suitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PAINEL\u2014Como os Profissionais de Marketing Modernos Ganham com Brand Suitability\" \/>\n<meta property=\"og:description\" content=\"Convenhamos: h\u00e1 muito conte\u00fado na internet, e grande parte n\u00e3o \u00e9 apropriado para nenhuma marca. As estrat\u00e9gias tradicionais de brand safety, como listas de exclus\u00e3o e bloqueio de palavras-chave, tinham como objetivo manter as marcas seguras. Mas esses m\u00e9todos muitas vezes inadequados resultam em prote\u00e7\u00e3o excessiva, excluindo as marcas dos melhores invent\u00e1rios.  A solu\u00e7\u00e3o? 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