{"id":326082,"date":"2022-10-04T18:42:53","date_gmt":"2022-10-04T18:42:53","guid":{"rendered":"https:\/\/integralads.com\/insider\/relatorio-de-qualidade-de-midia-17-edicao\/"},"modified":"2023-09-27T11:37:08","modified_gmt":"2023-09-27T11:37:08","slug":"relatorio-de-qualidade-de-midia-17-edicao","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-17-edicao\/","title":{"rendered":"Relat\u00f3rio de Qualidade de M\u00eddia &#8211; 17\u00aa Edi\u00e7\u00e3o"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Impulsione os resultados de neg\u00f3cios com melhor qualidade de m\u00eddia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que emergimos de v\u00e1rios anos de imprevisibilidade, o setor de publicidade aprendeu que as tend\u00eancias digitais podem n\u00e3o ser t\u00e3o consistentes ou duradouras quanto antes. A m\u00eddia digital deslanchou, a cria\u00e7\u00e3o de conte\u00fado ganhou f\u00f4lego e novas plataformas surgem a todo instante.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na 17\u00aa Edi\u00e7\u00e3o do Relat\u00f3rio de Qualidade de M\u00eddia (MQR), exploramos como a qualidade da m\u00eddia evoluiu nos \u00faltimos seis meses e como os profissionais de marketing podem usar essas mudan\u00e7as para maximizar a performance das pr\u00f3ximas campanhas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao explorar esta edi\u00e7\u00e3o do MQR, confira alguns destaques:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00e9tricas de viewability com pesquisas da nossa equipe de Insights As A Service<\/li><li>Detalhamento global simplificado por ambiente<\/li><li>Avan\u00e7os voltados para o futuro da m\u00eddia digital<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na Integral Ad Science, medimos trilh\u00f5es de eventos de dados mensalmente e observamos os avan\u00e7os da qualidade da m\u00eddia global em tempo real. O MQR usa esses dados como um term\u00f4metro do setor, usado por compradores e vendedores de an\u00fancios para comparar a qualidade das campanhas e do invent\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baixe o relat\u00f3rio hoje mesmo para utilizar os benchmarks globais l\u00edderes de mercado da IAS para obter melhores resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/go.integralads.com\/seguro-adequado-painel.html\" target=\"_blank\" rel=\"noreferrer noopener\">Mais insights globais de qualidade de m\u00eddia<\/a>? Junte-se \u00e0 IAS, \u00e0 Sanofi BR e \u00e0 OpenX (representando seu cliente Coca-Cola) na quinta-feira, 6 de outubro 10h30 \u00e0s 11h, enquanto discutimos as ferramentas e estrat\u00e9gias contempor\u00e2neas que sua marca precisa para competir no cen\u00e1rio digital em constante expans\u00e3o e controverso de hoje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Impulsione os resultados de neg\u00f3cios com melhor qualidade de m\u00eddia \u00c0 medida que emergimos de v\u00e1rios anos de imprevisibilidade, o setor de publicidade aprendeu que as tend\u00eancias digitais podem n\u00e3o ser t\u00e3o consistentes ou duradouras quanto antes. A m\u00eddia digital&#8230;<\/p>\n","protected":false},"author":22,"featured_media":293951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[737,667,643],"tags":[645],"class_list":["post-326082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-br","category-media-quality-br","category-relatorio-de-qualidade-da-midia","tag-qualidade-da-midia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Relat\u00f3rio de Qualidade de M\u00eddia - 17\u00aa Edi\u00e7\u00e3o - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-17-edicao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relat\u00f3rio de Qualidade de M\u00eddia - 17\u00aa Edi\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Impulsione os resultados de neg\u00f3cios com melhor qualidade de m\u00eddia \u00c0 medida que emergimos de v\u00e1rios anos de imprevisibilidade, o setor de publicidade aprendeu que as tend\u00eancias digitais podem n\u00e3o ser t\u00e3o consistentes ou duradouras quanto antes. 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