{"id":326084,"date":"2022-10-19T14:41:11","date_gmt":"2022-10-19T14:41:11","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-netflix-qualidade-de-midia\/"},"modified":"2023-09-27T11:35:57","modified_gmt":"2023-09-27T11:35:57","slug":"ias-netflix-qualidade-de-midia","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/ias-netflix-qualidade-de-midia\/","title":{"rendered":"IAS leva qualidade de m\u00eddia para Netflix"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS-Netflix_1200x600_Email-Header_BR-2-1-1024x512.png\" alt=\"\" class=\"wp-image-292158\"\/><\/figure>\n\n\n<h3>Verifica\u00e7\u00e3o de Viewability e IVT na futura plataforma de publicidade da Netflix<\/h3>\n<p>A Netflix e a IAS est\u00e3o unindo for\u00e7as para fornecer transpar\u00eancia da l\u00edder global do setor \u00e0 futura plataforma da Netflix financiada por an\u00fancios. Com essa integra\u00e7\u00e3o, a IAS estar\u00e1 entre os primeiros a medir Viewability e IVT (Tr\u00e1fego Inv\u00e1lido) na nova plataforma da Netflix altamente esperada, dispon\u00edvel no in\u00edcio de 2023.<\/p>\n<p>Maximize o engajamento por meio de insights e fa\u00e7a contar cada impress\u00e3o na Netflix com a IAS. Com nossa solu\u00e7\u00e3o, os anunciantes da Netflix poder\u00e3o acessar:<\/p>\n<ul>\n<li><strong>Verifica\u00e7\u00e3o<\/strong> de Viewability e IVT (Tr\u00e1fego Inv\u00e1lido) independente e de terceiros<\/li>\n<li>Relat\u00f3rios no IAS Signal com <strong>insights acion\u00e1veis<\/strong> para expandir o invent\u00e1rio de CTV<\/li>\n<li><strong>Mensura\u00e7\u00e3o consistente<\/strong> em compras de m\u00eddia para entender e otimizar a performance<\/li>\n<\/ul>\n<p>Acesse o valioso invent\u00e1rio de CTV da Netflix com confian\u00e7a. Baixe o one sheet para saber como a IAS pode validar sua qualidade de m\u00eddia na Netflix.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Netflix e a IAS est\u00e3o unindo for\u00e7as para fornecer transpar\u00eancia global l\u00edder do setor \u00e0 plataforma financiada por an\u00fancios altamente antecipada da Netflix.<\/p>\n","protected":false},"author":22,"featured_media":293954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[652,737,646,667,639,657],"tags":[],"class_list":["post-326084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-br","category-featured-br","category-fraude-anuncios","category-media-quality-br","category-topicos","category-viewability-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS leva qualidade de m\u00eddia para Netflix - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/ias-netflix-qualidade-de-midia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS leva qualidade de m\u00eddia para Netflix\" \/>\n<meta property=\"og:description\" content=\"A Netflix e a IAS est\u00e3o unindo for\u00e7as para fornecer transpar\u00eancia global l\u00edder do setor \u00e0 plataforma financiada por an\u00fancios altamente antecipada da Netflix.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/br\/insider\/ias-netflix-qualidade-de-midia\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-19T14:41:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T11:35:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS-Netflix_860x860_Tile-image-v1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3585\" \/>\n\t<meta property=\"og:image:height\" content=\"3584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/ias-netflix-qualidade-de-midia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/ias-netflix-qualidade-de-midia\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"IAS leva qualidade de m\u00eddia para Netflix\",\"datePublished\":\"2022-10-19T14:41:11+00:00\",\"dateModified\":\"2023-09-27T11:35:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/ias-netflix-qualidade-de-midia\\\/\"},\"wordCount\":185,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/ias-netflix-qualidade-de-midia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/IAS-Netflix_860x860_Tile-image-v1-1.png\",\"articleSection\":[\"CTV e v\u00eddeo\",\"Featured\",\"Fraude em an\u00fancios\",\"Qualidade da m\u00eddia\",\"T\u00f3picos\",\"Viewability\"],\"inLanguage\":\"br\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/ias-netflix-qualidade-de-midia\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/ias-netflix-qualidade-de-midia\\\/\",\"name\":\"IAS leva qualidade de m\u00eddia para Netflix - 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