{"id":328580,"date":"2024-01-08T16:35:16","date_gmt":"2024-01-08T16:35:16","guid":{"rendered":"https:\/\/integralads.com\/?p=328580"},"modified":"2024-01-08T16:49:49","modified_gmt":"2024-01-08T16:49:49","slug":"relatorio-de-qualidade-de-midia-18-edicao","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-18-edicao\/","title":{"rendered":"Relat\u00f3rio de Qualidade de M\u00eddia: 18\u00aa Edi\u00e7\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"328580\" class=\"elementor elementor-328580\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-206a35c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"59952\" data-id=\"206a35c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-500f23ae\" data-eae-slider=\"92029\" data-id=\"500f23ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1199f17 elementor-widget elementor-widget-heading\" data-id=\"1199f17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmarks globais l\u00edderes do setor para alavancar resultados de neg\u00f3cios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aeeb22d elementor-widget elementor-widget-text-editor\" data-id=\"6aeeb22d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O cen\u00e1rio digital tem se expandido al\u00e9m do esperado. Dos avan\u00e7os sem precedentes em tecnologias de IA e machine learning \u00e0 inova\u00e7\u00e3o quase constante em todos os ambientes e canais, fica claro que os profissionais de marketing est\u00e3o fazendo malabarismos para acompanhar os novos tempos.<\/span><\/p><p><span style=\"font-weight: 400;\">No entanto, um cen\u00e1rio digital imprevis\u00edvel representa mais oportunidades.<\/span><\/p><p><span style=\"font-weight: 400;\">Na edi\u00e7\u00e3o mais recente do Relat\u00f3rio de Qualidade de M\u00eddia (MQR), tamb\u00e9m abra\u00e7amos a mudan\u00e7a. Al\u00e9m de um novo layout, mergulhamos ainda mais fundo nas tend\u00eancias globais com destaques importantes e lan\u00e7amentos regionais. E os profissionais de marketing podem utilizar o manual complementar do MQR para tomar decis\u00f5es mais r\u00e1pidas orientadas por dados, com um formato que simplifica a integra\u00e7\u00e3o nos sistemas de otimiza\u00e7\u00e3o de m\u00eddia.<\/span><\/p><p><span style=\"font-weight: 400;\">Confira algumas das principais tend\u00eancias deste ano:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O time-in-view permaneceu em trajet\u00f3ria descendente (mas a oportunidade est\u00e1 \u00e0 frente)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Picos em mercados impactados por fraudes antes e durante as Olimp\u00edadas de Inverno 2022 e a Copa do Mundo FIFA<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A ado\u00e7\u00e3o de Quality Path Optimization (QPC) entre os compradores de an\u00fancios aumentou 533% ao longo de 2022<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">O MQR anual \u00e9 o padr\u00e3o ouro que oferece aos profissionais de marketing, publishers e plataformas em todo o mundo m\u00e9tricas acion\u00e1veis para tomar decis\u00f5es de marketing informadas. <\/span><b>Baixe o relat\u00f3rio hoje mesmo para utilizar os benchmarks globais l\u00edderes de mercado da IAS para alavancar resultados de neg\u00f3cios.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Benchmarks globais l\u00edderes do setor para alavancar resultados de neg\u00f3cios O cen\u00e1rio digital tem se expandido al\u00e9m do esperado. Dos avan\u00e7os sem precedentes em tecnologias de IA e machine learning \u00e0 inova\u00e7\u00e3o quase constante em todos os ambientes e canais,&#8230;<\/p>\n","protected":false},"author":59,"featured_media":323841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[737,743],"tags":[],"class_list":["post-328580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-br","category-mqr-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Relat\u00f3rio de Qualidade de M\u00eddia: 18\u00aa Edi\u00e7\u00e3o - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/relatorio-de-qualidade-de-midia-18-edicao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relat\u00f3rio de Qualidade de M\u00eddia: 18\u00aa Edi\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Benchmarks globais l\u00edderes do setor para alavancar resultados de neg\u00f3cios O cen\u00e1rio digital tem se expandido al\u00e9m do esperado. 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