{"id":328658,"date":"2024-02-20T19:48:06","date_gmt":"2024-02-20T19:48:06","guid":{"rendered":"https:\/\/integralads.com\/?p=328658"},"modified":"2024-02-20T19:48:08","modified_gmt":"2024-02-20T19:48:08","slug":"tendencia-da-industria-para-2024","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/tendencia-da-industria-para-2024\/","title":{"rendered":"Tend\u00eancia Da Ind\u00fastria Para 2024"},"content":{"rendered":"\t\t
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Especialistas em m\u00eddia avaliam oportunidades de publicidade em 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 medida que a ind\u00fastria reflete sobre o ano passado, a IAS focou profundamente no estudo das tend\u00eancias e tecnologias que moldar\u00e3o o futuro: Tend\u00eancia da Ind\u00fastria.<\/p>

Em 2024, os especialistas do setor acompanhar\u00e3o o comportamento do consumidor. Os profissionais de marketing planeiam investir em ambientes bem estabelecidos e com elevado potencial de inova\u00e7\u00e3o, como as redes sociais e o v\u00eddeo digital. As pr\u00e1ticas de comunica\u00e7\u00e3o social respons\u00e1veis \u200b\u200btamb\u00e9m ir\u00e3o aumentar, com os especialistas em comunica\u00e7\u00e3o social priorizando cada vez mais \u00e0 coloca\u00e7\u00e3o de an\u00fancios junto de meios de comunica\u00e7\u00e3o que promovam o jornalismo confi\u00e1vel e conte\u00fados eticamente respons\u00e1veis.<\/p>

Mudan\u00e7as nas prioridades publicit\u00e1rias podem trazer desafios inesperados \u00e0 qualidade da m\u00eddia. Ent\u00e3o, como os principais especialistas do setor est\u00e3o planejando o sucesso em 2024?<\/p><\/div><\/div>

Aqui est\u00e1 uma pr\u00e9via do que encontramos:<\/h5><\/div><\/div>
  • M\u00eddia social: <\/b>Os principais especialistas em Channel Media planejam priorizar em 2024<\/li><\/ul>
    • V\u00eddeo digital e CTV: <\/b>84% dos especialistas em m\u00eddia afirmam que o aprendizado de m\u00e1quina que pode classificar conte\u00fado multim\u00eddia ser\u00e1 importante para garantir a seguran\u00e7a da marca em an\u00fancios em v\u00eddeo digital<\/li><\/ul>
      • M\u00eddia respons\u00e1vel:<\/b>74% dos especialistas em m\u00eddia afirmam que dar\u00e3o prioridade ao investimento respons\u00e1vel em m\u00eddia ao comprar ou vender an\u00fancios digitais nos pr\u00f3ximos 12 meses<\/li><\/ul>

        Os principais especialistas do setor est\u00e3o investindo em oportunidades de publicidade que gerar\u00e3o resultados superiores no pr\u00f3ximo ano. Baixe o 2024 Industry Pulse para descobrir como.<\/strong><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Especialistas em m\u00eddia avaliam oportunidades de publicidade em 2024 \u00c0 medida que a ind\u00fastria reflete sobre o ano passado, a IAS focou profundamente no estudo das tend\u00eancias e tecnologias que moldar\u00e3o o futuro: Tend\u00eancia da Ind\u00fastria. Em 2024, os especialistas…<\/p>\n","protected":false},"author":59,"featured_media":328180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[776,652,737,742,653],"tags":[],"class_list":["post-328658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-topicos","category-ctv-video-br","category-featured-br","category-pesquisa-br","category-plataformas-proprietarias-br"],"acf":[],"yoast_head":"\nTend\u00eancia Da Ind\u00fastria Para 2024 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/tendencia-da-industria-para-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00eancia Da Ind\u00fastria Para 2024\" \/>\n<meta property=\"og:description\" content=\"Especialistas em m\u00eddia avaliam oportunidades de publicidade em 2024 \u00c0 medida que a ind\u00fastria reflete sobre o ano passado, a IAS focou profundamente no estudo das tend\u00eancias e tecnologias que moldar\u00e3o o futuro: Tend\u00eancia da Ind\u00fastria. 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