{"id":344421,"date":"2025-12-09T10:06:16","date_gmt":"2025-12-09T10:06:16","guid":{"rendered":"https:\/\/integralads.com\/?p=344421"},"modified":"2026-01-16T08:56:32","modified_gmt":"2026-01-16T08:56:32","slug":"o-relatorio-industry-pulse-2026","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/o-relatorio-industry-pulse-2026\/","title":{"rendered":"O Relat\u00f3rio Industry Pulse 2026"},"content":{"rendered":"\t\t
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Especialistas do setor revelam o futuro da m\u00eddia digital em 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ao nos aproximarmos de 2026, o cen\u00e1rio da m\u00eddia digital est\u00e1 iniciando um novo e decisivo cap\u00edtulo. A IAS fez uma parceria com a YouGov para entrevistar cerca de 300 especialistas em m\u00eddia dos EUA \u2013 abrangendo marcas, ag\u00eancias, <\/span>publishers<\/span><\/i> e <\/span>ad tech<\/span><\/i> \u2013 a fim de descobrir as oportunidades e os desafios que moldar\u00e3o o pr\u00f3ximo ano.<\/span><\/p>

O Industry Pulse Report 2026 oferece uma primeira vis\u00e3o de como anunciantes e <\/span>publishers<\/span><\/i> est\u00e3o se preparando para uma era definida por IA, comportamento do consumidor focado em v\u00eddeo e uma demanda por qualidade.<\/span><\/p>

Aqui est\u00e1 uma pr\u00e9via do que voc\u00ea encontrar\u00e1 no relat\u00f3rio:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00eddia Social e V\u00eddeo Digital Est\u00e3o no Centro da Evolu\u00e7\u00e3o da M\u00eddia\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  • O v\u00eddeo continua a dominar a aten\u00e7\u00e3o \u2014 e o investimento.<\/span><\/li>
  • 88% dos especialistas em m\u00eddia citam o v\u00eddeo digital como prioridade m\u00e1xima, superando <\/span>display<\/span><\/i> e \u00e1udio.<\/span><\/li>
  • Com o crescimento de ambientes impulsionados por criadores de conte\u00fado, 87% afirmam que a seguran\u00e7a e adequa\u00e7\u00e3o (<\/span>suitability<\/span><\/i>) da marca do <\/span>influencer<\/span><\/i> ou criador \u00e9 essencial no v\u00eddeo digital.<\/span><\/li>
  • E em todas as plataformas sociais, 82% concordam que a adequa\u00e7\u00e3o do criador \u00e9 igualmente importante \u00e0 medida que os riscos de adyac\u00eancia aumentam.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Os Profissionais de Marketing Est\u00e3o Apostando nas Oportunidades da IA, Apesar dos Desafios<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    • A IA est\u00e1 transformando a forma como a m\u00eddia \u00e9 criada, entregue e otimizada.<\/span><\/li>
    • 61% dos especialistas est\u00e3o entusiasmados com a ascens\u00e3o da IA generativa na m\u00eddia digital e as oportunidades que ela desbloqueia para novos ambientes de an\u00fancios escal\u00e1veis.<\/span><\/li>
    • No entanto, 53% dizem que a adyac\u00eancia a conte\u00fado gerado por IA ser\u00e1 um dos principais desafios no pr\u00f3ximo ano.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      A Qualidade da M\u00eddia \u00e9 um Pilar Fundamental da Performance\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      • \u00c0 medida que os canais se tornam mais complexos, os <\/span>marketers<\/span><\/i> est\u00e3o investindo nos fundamentos.<\/span><\/li>
      • Em m\u00eddias sociais, especialistas apontam a <\/span>viewability<\/span><\/i> (visibilidade) (85%) e a aten\u00e7\u00e3o (77%) como m\u00e9tricas essenciais para avaliar a performance real.<\/span><\/li>
      • E no universo em r\u00e1pida expans\u00e3o do <\/span>retail media<\/span><\/i>, 83% dizem que medir a fraude de an\u00fancios, a <\/span>viewability<\/span><\/i> e a adequa\u00e7\u00e3o ser\u00e1 fundamental para gerar resultados.<\/span><\/li><\/ul>

        Baixe o relat\u00f3rio completo para ter acesso a mais <\/span>insights<\/span><\/i> e \u00e0s perspectivas de especialistas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Especialistas do setor revelam o futuro da m\u00eddia digital em 2026 Ao nos aproximarmos de 2026, o cen\u00e1rio da m\u00eddia digital est\u00e1 iniciando um novo e decisivo cap\u00edtulo. A IAS fez uma parceria com a YouGov para entrevistar cerca de…<\/p>\n","protected":false},"author":37,"featured_media":344394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[652,740,741,653,664],"tags":[],"class_list":["post-344421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-br","category-guias-br","category-insights-br","category-plataformas-proprietarias-br","category-programatica-br"],"acf":[],"yoast_head":"\nO Relat\u00f3rio Industry Pulse 2026 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/o-relatorio-industry-pulse-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Relat\u00f3rio Industry Pulse 2026\" \/>\n<meta property=\"og:description\" content=\"Especialistas do setor revelam o futuro da m\u00eddia digital em 2026 Ao nos aproximarmos de 2026, o cen\u00e1rio da m\u00eddia digital est\u00e1 iniciando um novo e decisivo cap\u00edtulo. 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