{"id":346826,"date":"2026-04-24T10:40:52","date_gmt":"2026-04-24T10:40:52","guid":{"rendered":"https:\/\/integralads.com\/?p=346826"},"modified":"2026-04-24T10:43:17","modified_gmt":"2026-04-24T10:43:17","slug":"ias-tiktok-ampliando-a-transparencia","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/ias-tiktok-ampliando-a-transparencia\/","title":{"rendered":"Ampliando a Transpar\u00eancia: IAS Leva a Medi\u00e7\u00e3o de Qualidade Total de M\u00eddia para as Solu\u00e7\u00f5es de Performance do TikTok"},"content":{"rendered":"\n

\u00c0 medida que os anunciantes continuam a escalar o investimento no TikTok, garantir a transpar\u00eancia e o controle sobre os formatos de an\u00fancios em evolu\u00e7\u00e3o \u00e9 fundamental. Com uma comunidade global de mais de 1 bilh\u00e3o de usu\u00e1rios e solu\u00e7\u00f5es de performance em expans\u00e3o, o TikTok apresenta uma oportunidade significativa, juntamente com a necessidade de uma medi\u00e7\u00e3o confi\u00e1vel e independente.<\/p>\n\n\n\n

Apresentando a Cobertura Expandida de Qualidade Total de M\u00eddia no TikTok e TikTok Lite<\/strong><\/p>\n\n\n\n

A Integral Ad Science (IAS) est\u00e1 expandindo sua cobertura de Qualidade Total de M\u00eddia (TMQ) para o TikTok Lite e os formatos de an\u00fancio orientados para performance do TikTok: Search, Experi\u00eancia de Cria\u00e7\u00e3o de Campanhas Aprimorada para Objetivos de Marca e Tr\u00e1fego Smart+, e GMV Max. Essa expans\u00e3o fornece aos anunciantes uma medi\u00e7\u00e3o abrangente da qualidade da m\u00eddia em todas essas solu\u00e7\u00f5es.<\/p>\n\n\n\n

O TMQ da IAS combina an\u00e1lise de imagem, \u00e1udio e texto para classificar o conte\u00fado em escala, fornecendo insights no n\u00edvel do v\u00eddeo. Ao alavancar a tecnologia multim\u00eddia orientada por IA, a IAS oferece uma medi\u00e7\u00e3o independente que ajuda os anunciantes a proteger o valor da marca enquanto escalam suas campanhas com confian\u00e7a.<\/p>\n\n\n\n

\u201cEstamos orgulhosos de expandir nossa parceria colaborativa com o TikTok, oferecendo medi\u00e7\u00e3o independente e confi\u00e1vel para seus formatos de an\u00fancio de maior performance\u201d, disse Lisa Utzschneider, CEO da IAS. \u201cAo estender nossa cobertura de Qualidade Total de M\u00eddia para esses novos formatos, estamos fornecendo aos anunciantes a transpar\u00eancia e os insights granulares de que precisam para proteger o valor de sua marca, para que possam usar sinais de qualidade de m\u00eddia para desbloquear um desempenho ainda maior em uma das maiores plataformas de v\u00eddeo de formato curto e criadores do mundo.\u201d<\/p>\n\n\n\n

O que Esta Expans\u00e3o Inclui<\/strong><\/p>\n\n\n\n

Campanhas de An\u00fancios de Busca (Search Ad Campaigns) A IAS introduz prote\u00e7\u00e3o para a P\u00e1gina de Resultados de Busca do TikTok, um dos ambientes de maior inten\u00e7\u00e3o da plataforma, desbloqueando a medi\u00e7\u00e3o para Campanhas de An\u00fancios de Busca e Posicionamentos Autom\u00e1ticos de Busca para objetivos de tr\u00e1fego e performance. Ao combinar os controles de brand safety pr\u00e9-bid prim\u00e1rios do TikTok com a medi\u00e7\u00e3o p\u00f3s-bid de terceiros da IAS para adequa\u00e7\u00e3o, visibilidade e tr\u00e1fego inv\u00e1lido (IVT), os anunciantes obt\u00eam maior transpar\u00eancia e desempenho.<\/p>\n\n\n\n

Experi\u00eancia de Cria\u00e7\u00e3o de Campanhas Aprimorada (Marca & Tr\u00e1fego Smart+) A ferramenta de otimiza\u00e7\u00e3o automatizada e habilitada por IA do TikTok agora inclui a medi\u00e7\u00e3o da IAS. Os anunciantes agora podem adotar a experi\u00eancia aprimorada Smart+ com confian\u00e7a, integrando brand safety e adequa\u00e7\u00e3o independentes diretamente no fluxo de compra.<\/p>\n\n\n\n

GMV Max (Apenas nos EUA) Projetado especificamente para maximizar o Valor Bruto de Mercadoria (GMV), identificando os melhores produtos, criativos e posicionamentos para convers\u00f5es. Essa nova integra\u00e7\u00e3o fornece aos vendedores do TikTok Shop insights de adequa\u00e7\u00e3o p\u00f3s-campanha da IAS para o GMV Max em campanhas automatizadas e orientadas para o com\u00e9rcio. Isso permite que os anunciantes otimizem os retornos enquanto mant\u00eam rigorosos padr\u00f5es de seguran\u00e7a e transpar\u00eancia espec\u00edficos da marca.<\/p>\n\n\n\n

TikTok Lite (Apenas nos EUA) A IAS tamb\u00e9m introduz a medi\u00e7\u00e3o de brand safety e adequa\u00e7\u00e3o para o TikTok Lite, a vers\u00e3o do aplicativo otimizada para dispositivos com armazenamento limitado ou conectividade mais lenta. Isso garante que os anunciantes mantenham uma medi\u00e7\u00e3o consistente e transpar\u00eancia independente \u00e0 medida que o alcance do TikTok se estende a novos segmentos de p\u00fablico e tipos de dispositivos.<\/p>\n\n\n\n

Apoiando o Crescimento Escal\u00e1vel e Transparente<\/strong><\/p>\n\n\n\n

Esta expans\u00e3o fortalece a cobertura global da IAS em todo o TikTok, combinando medi\u00e7\u00e3o independente com os controles da plataforma. Por meio da an\u00e1lise quadro a quadro de v\u00eddeo, \u00e1udio e texto, a IAS oferece insights detalhados sobre o conte\u00fado, juntamente com a medi\u00e7\u00e3o de desempenho.<\/p>\n\n\n\n

Ao estender o TMQ para os formatos de performance do TikTok, a IAS continua a fornecer aos anunciantes uma medi\u00e7\u00e3o consistente e transparente, apoiando o investimento confiante e o crescimento escal\u00e1vel em toda a plataforma.<\/p>\n\n\n\n

Pronto para saber mais? Entre em contato com um representante da IAS para descobrir como a Integral Ad Science pode ajud\u00e1-lo a impulsionar o desempenho com medi\u00e7\u00e3o confi\u00e1vel e independente em todo o TikTok.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 medida que os anunciantes continuam a escalar o investimento no TikTok, garantir a transpar\u00eancia e o controle sobre os formatos de an\u00fancios em evolu\u00e7\u00e3o \u00e9 fundamental. Com uma comunidade global de mais de 1 bilh\u00e3o de usu\u00e1rios e solu\u00e7\u00f5es…<\/p>\n","protected":false},"author":15,"featured_media":346746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[594],"tags":[],"class_list":["post-346826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-br"],"acf":[],"yoast_head":"\nAmpliando a Transpar\u00eancia: IAS Leva a Medi\u00e7\u00e3o de Qualidade Total de M\u00eddia para as Solu\u00e7\u00f5es de Performance do TikTok - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Ampliando a Transpar\u00eancia: IAS Leva a Medi\u00e7\u00e3o de Qualidade Total de M\u00eddia para as Solu\u00e7\u00f5es de Performance do TikTok\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/ias-tiktok-ampliando-a-transparencia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ampliando a Transpar\u00eancia: IAS Leva a Medi\u00e7\u00e3o de Qualidade Total de M\u00eddia para as Solu\u00e7\u00f5es de Performance do TikTok\" \/>\n<meta property=\"og:description\" content=\"Ampliando a Transpar\u00eancia: IAS Leva a Medi\u00e7\u00e3o de Qualidade Total de M\u00eddia para as Solu\u00e7\u00f5es de Performance do TikTok\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/br\/insider\/ias-tiktok-ampliando-a-transparencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-24T10:40:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-24T10:43:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/TikTok-Surface-Expansion-GTM-Blog-Post-Tile-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Friederike Pries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Friederike Pries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/ias-tiktok-ampliando-a-transparencia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/ias-tiktok-ampliando-a-transparencia\\\/\"},\"author\":{\"name\":\"Friederike Pries\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/d82e8bdc0962d5af107e66bf70070571\"},\"headline\":\"Ampliando a Transpar\u00eancia: IAS Leva a Medi\u00e7\u00e3o de Qualidade Total de M\u00eddia para as Solu\u00e7\u00f5es de Performance do TikTok\",\"datePublished\":\"2026-04-24T10:40:52+00:00\",\"dateModified\":\"2026-04-24T10:43:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/ias-tiktok-ampliando-a-transparencia\\\/\"},\"wordCount\":778,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/ias-tiktok-ampliando-a-transparencia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/TikTok-Surface-Expansion-GTM-Blog-Post-Tile-Image.png\",\"articleSection\":[\"Uncategorized @br\"],\"inLanguage\":\"br\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/ias-tiktok-ampliando-a-transparencia\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/ias-tiktok-ampliando-a-transparencia\\\/\",\"name\":\"Ampliando a Transpar\u00eancia: IAS Leva a Medi\u00e7\u00e3o de Qualidade Total de M\u00eddia para as Solu\u00e7\u00f5es de Performance do TikTok - 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