{"id":346841,"date":"2026-05-06T10:03:28","date_gmt":"2026-05-06T10:03:28","guid":{"rendered":"https:\/\/integralads.com\/?p=346841"},"modified":"2026-05-06T10:03:29","modified_gmt":"2026-05-06T10:03:29","slug":"pronto-para-a-acao-manual-do-anunciante","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/","title":{"rendered":"Preparar, Apontar, Gol: Capturando o Pico de Aten\u00e7\u00e3o no Maior Palco do Futebol"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-um-guia-multicanal-para-navegar-pela-qualidade-de-midia-em-cenarios-de-alto-risco-e-maximizar-o-roi\">Um guia multicanal para navegar pela qualidade de m\u00eddia em cen\u00e1rios de alto risco e maximizar o ROI<\/h2>\n\n\n\n<p>Quando bilh\u00f5es de espectadores se sintonizam na maior vitrine de futebol do mundo, a oportunidade para as marcas \u00e9 sem precedentes. No entanto, eventos de alto tr\u00e1fego trazem consigo um ambiente digital de alto risco. Para os anunciantes, o desafio n\u00e3o \u00e9 apenas marcar presen\u00e7a, mas garantir que cada centavo do seu investimento chegue a uma pessoa real, em um ambiente adequado.<\/p>\n\n\n\n<p>Desenvolvemos o guia <strong>&#8220;Preparar, Apontar, Gol: O Guia Multicanal do Anunciante para Impulsionar a Performance na Web Aberta, Redes Sociais e CTV&#8221;<\/strong> para fornecer os insights baseados em dados necess\u00e1rios para capturar o pico de aten\u00e7\u00e3o e maximizar seu investimento em m\u00eddia.<\/p>\n\n\n\n<p><strong>Dentro do guia, voc\u00ea encontrar\u00e1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Benchmarks de ROI Multicanal:<\/strong> Abordagens comprovadas que geraram um ROI de 3x para marcas l\u00edderes durante eventos globais de alta visibilidade.<\/li>\n\n\n\n<li><strong>Adequa\u00e7\u00e3o da Marca (Brand Suitability) em Tempo Real:<\/strong> Como utilizar ferramentas baseadas em IA para navegar pela natureza imprevis\u00edvel das redes sociais e do conte\u00fado gerado pelo usu\u00e1rio durante as partidas ao vivo.<\/li>\n\n\n\n<li><strong>A Estrutura de Transpar\u00eancia em CTV:<\/strong> T\u00e1ticas para garantir que sua mensagem seja entregue na &#8220;tela grande&#8221; apenas quando ela estiver, de fato, ligada.<\/li>\n<\/ul>\n\n\n\n<p>O calend\u00e1rio esportivo de <strong>2026<\/strong> oferece uma janela rara para influenciar consumidores em escala massiva. Garanta que sua campanha seja constru\u00edda para capitalizar este momento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um guia multicanal para navegar pela qualidade de m\u00eddia em cen\u00e1rios de alto risco e maximizar o ROI Quando bilh\u00f5es de espectadores se sintonizam na maior vitrine de futebol do mundo, a oportunidade para as marcas \u00e9 sem precedentes. No&#8230;<\/p>\n","protected":false},"author":15,"featured_media":346643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[740],"tags":[],"class_list":["post-346841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guias-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Preparar, Apontar, Gol: Capturando o Pico de Aten\u00e7\u00e3o no Maior Palco do Futebol - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Descubra estrat\u00e9gias para se destacar durante a Copa do Mundo. Aprenda a obter um retorno sobre o investimento (ROI) impressionante com abordagens de publicidade baseadas em dados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preparar, Apontar, Gol: Capturando o Pico de Aten\u00e7\u00e3o no Maior Palco do Futebol\" \/>\n<meta property=\"og:description\" content=\"Descubra estrat\u00e9gias para se destacar durante a Copa do Mundo. Aprenda a obter um retorno sobre o investimento (ROI) impressionante com abordagens de publicidade baseadas em dados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T10:03:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-06T10:03:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Friederike Pries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Friederike Pries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/pronto-para-a-acao-manual-do-anunciante\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/pronto-para-a-acao-manual-do-anunciante\\\/\"},\"author\":{\"name\":\"Friederike Pries\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/d82e8bdc0962d5af107e66bf70070571\"},\"headline\":\"Preparar, Apontar, Gol: Capturando o Pico de Aten\u00e7\u00e3o no Maior Palco do Futebol\",\"datePublished\":\"2026-05-06T10:03:28+00:00\",\"dateModified\":\"2026-05-06T10:03:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/pronto-para-a-acao-manual-do-anunciante\\\/\"},\"wordCount\":259,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/pronto-para-a-acao-manual-do-anunciante\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png\",\"articleSection\":[\"Guias\"],\"inLanguage\":\"br\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/pronto-para-a-acao-manual-do-anunciante\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/pronto-para-a-acao-manual-do-anunciante\\\/\",\"name\":\"Preparar, Apontar, Gol: Capturando o Pico de Aten\u00e7\u00e3o no Maior Palco do Futebol - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/pronto-para-a-acao-manual-do-anunciante\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/pronto-para-a-acao-manual-do-anunciante\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png\",\"datePublished\":\"2026-05-06T10:03:28+00:00\",\"dateModified\":\"2026-05-06T10:03:29+00:00\",\"description\":\"Descubra estrat\u00e9gias para se destacar durante a Copa do Mundo. Aprenda a obter um retorno sobre o investimento (ROI) impressionante com abordagens de publicidade baseadas em dados.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/pronto-para-a-acao-manual-do-anunciante\\\/#breadcrumb\"},\"inLanguage\":\"br\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/pronto-para-a-acao-manual-do-anunciante\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"br\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/pronto-para-a-acao-manual-do-anunciante\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png\",\"width\":1200,\"height\":1200,\"caption\":\"FIFA WORLD CUP Advertising Guide - Insider Tile\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/pronto-para-a-acao-manual-do-anunciante\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Preparar, Apontar, Gol: Capturando o Pico de Aten\u00e7\u00e3o no Maior Palco do Futebol\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"br\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"br\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/d82e8bdc0962d5af107e66bf70070571\",\"name\":\"Friederike Pries\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"br\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9516d179af46e27b61ad4f9ea99f569aa8c6a9581caa3642bf018132626aec6a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9516d179af46e27b61ad4f9ea99f569aa8c6a9581caa3642bf018132626aec6a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9516d179af46e27b61ad4f9ea99f569aa8c6a9581caa3642bf018132626aec6a?s=96&d=mm&r=g\",\"caption\":\"Friederike Pries\"},\"url\":\"https:\\\/\\\/integralads.com\\\/br\\\/insider\\\/author\\\/2021-04-05-221343-2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Preparar, Apontar, Gol: Capturando o Pico de Aten\u00e7\u00e3o no Maior Palco do Futebol - Integral Ad Science","description":"Descubra estrat\u00e9gias para se destacar durante a Copa do Mundo. Aprenda a obter um retorno sobre o investimento (ROI) impressionante com abordagens de publicidade baseadas em dados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/","og_locale":"en_US","og_type":"article","og_title":"Preparar, Apontar, Gol: Capturando o Pico de Aten\u00e7\u00e3o no Maior Palco do Futebol","og_description":"Descubra estrat\u00e9gias para se destacar durante a Copa do Mundo. Aprenda a obter um retorno sobre o investimento (ROI) impressionante com abordagens de publicidade baseadas em dados.","og_url":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/","og_site_name":"Integral Ad Science","article_published_time":"2026-05-06T10:03:28+00:00","article_modified_time":"2026-05-06T10:03:29+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png","type":"image\/png"}],"author":"Friederike Pries","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"Friederike Pries","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/"},"author":{"name":"Friederike Pries","@id":"https:\/\/integralads.com\/#\/schema\/person\/d82e8bdc0962d5af107e66bf70070571"},"headline":"Preparar, Apontar, Gol: Capturando o Pico de Aten\u00e7\u00e3o no Maior Palco do Futebol","datePublished":"2026-05-06T10:03:28+00:00","dateModified":"2026-05-06T10:03:29+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/"},"wordCount":259,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png","articleSection":["Guias"],"inLanguage":"br"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/","url":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/","name":"Preparar, Apontar, Gol: Capturando o Pico de Aten\u00e7\u00e3o no Maior Palco do Futebol - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png","datePublished":"2026-05-06T10:03:28+00:00","dateModified":"2026-05-06T10:03:29+00:00","description":"Descubra estrat\u00e9gias para se destacar durante a Copa do Mundo. Aprenda a obter um retorno sobre o investimento (ROI) impressionante com abordagens de publicidade baseadas em dados.","breadcrumb":{"@id":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/#breadcrumb"},"inLanguage":"br","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/"]}]},{"@type":"ImageObject","inLanguage":"br","@id":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/FIFA-WORLD-CUP-Advertising-Guide-Insider-Tile.png","width":1200,"height":1200,"caption":"FIFA WORLD CUP Advertising Guide - Insider Tile"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/br\/insider\/pronto-para-a-acao-manual-do-anunciante\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/br\/"},{"@type":"ListItem","position":2,"name":"Preparar, Apontar, Gol: Capturando o Pico de Aten\u00e7\u00e3o no Maior Palco do Futebol"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"br"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"br","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/d82e8bdc0962d5af107e66bf70070571","name":"Friederike Pries","image":{"@type":"ImageObject","inLanguage":"br","@id":"https:\/\/secure.gravatar.com\/avatar\/9516d179af46e27b61ad4f9ea99f569aa8c6a9581caa3642bf018132626aec6a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9516d179af46e27b61ad4f9ea99f569aa8c6a9581caa3642bf018132626aec6a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9516d179af46e27b61ad4f9ea99f569aa8c6a9581caa3642bf018132626aec6a?s=96&d=mm&r=g","caption":"Friederike Pries"},"url":"https:\/\/integralads.com\/br\/insider\/author\/2021-04-05-221343-2\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/posts\/346841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/comments?post=346841"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/posts\/346841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/media\/346643"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/media?parent=346841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/categories?post=346841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/br\/wp-json\/wp\/v2\/tags?post=346841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}