{"id":347430,"date":"2026-06-18T09:38:37","date_gmt":"2026-06-18T09:38:37","guid":{"rendered":"https:\/\/integralads.com\/?p=347430"},"modified":"2026-06-18T09:38:39","modified_gmt":"2026-06-18T09:38:39","slug":"expandindo-a-transparencia-ias-youtube-audio-ads","status":"publish","type":"post","link":"https:\/\/integralads.com\/br\/insider\/expandindo-a-transparencia-ias-youtube-audio-ads\/","title":{"rendered":"Expandindo a Transpar\u00eancia: IAS Traz Medi\u00e7\u00e3o de Brand Safety e Suitability para Campanhas de YouTube Audio Ads"},"content":{"rendered":"\n<p><strong>Voc\u00ea tem certeza de que seus an\u00fancios de \u00e1udio est\u00e3o sendo veiculados ao lado de conte\u00fados que refletem a sua marca?<\/strong><\/p>\n\n\n\n<p>\u00c0 medida que o consumo de \u00e1udio digital atinge novos patamares, essa quest\u00e3o se tornou o foco central de anunciantes globais que buscam manter o valor de suas marcas em todos os formatos de m\u00eddia.<\/p>\n\n\n\n<p>O \u00e1udio emergiu como uma pot\u00eancia de engajamento. Nos EUA, os adultos passam agora uma m\u00e9dia de uma hora e 26 minutos por dia consumindo \u00e1udio digital em diversas plataformas. Nesse cen\u00e1rio, o YouTube Audio Ads tem se mostrado uma ferramenta altamente eficaz para anunciantes que desejam se conectar com o p\u00fablico em ambientes de audi\u00e7\u00e3o ativa ou em segundo plano. De acordo com dados do Google, o YouTube possui mais de&nbsp;<a href=\"https:\/\/www.google.com\/url?q=https%3A%2F%2Fblog.google%2Ffeed%2Fyoutube-podcast-listeners%2F\" target=\"_blank\" rel=\"noreferrer noopener\">1 bilh\u00e3o de usu\u00e1rios ativos mensais de podcasts<\/a>, o que o torna o servi\u00e7o mais utilizado para ouvir podcasts nos EUA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apresentamos o IAS Total Media Quality para YouTube Audio Ads<\/strong><\/h2>\n\n\n\n<p>Para atender a essas necessidades, a Integral Ad Science (IAS) est\u00e1 expandindo sua medi\u00e7\u00e3o de brand safety e suitability (seguran\u00e7a e adequa\u00e7\u00e3o da marca) baseada em intelig\u00eancia artificial, o&nbsp;<strong>Total Media Quality (TMQ)<\/strong>, para campanhas de YouTube Audio Ads. Essa expans\u00e3o oferece aos anunciantes transpar\u00eancia independente de terceiros para seus investimentos em \u00e1udio, garantindo consist\u00eancia em todo o ecossistema do YouTube.<\/p>\n\n\n\n<p>Essa expans\u00e3o \u00e9 impulsionada pela tecnologia avan\u00e7ada da IAS, que transforma a qualidade de m\u00eddia em um motor de crescimento ao fornecer uma vis\u00e3o unificada de desempenho. O IAS Total Media Quality para YouTube Audio Ads oferece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uma Vis\u00e3o Unificada e Transparente:<\/strong>\u00a0Medi\u00e7\u00e3o avan\u00e7ada orientada por IA com uma vis\u00e3o \u00fanica e transparente de brand safety e suitability em todo o YouTube, incluindo Shorts, v\u00eddeos de formato longo e, agora, an\u00fancios de \u00e1udio.<\/li>\n\n\n\n<li><strong>Insights Detalhados e Acion\u00e1veis:<\/strong>\u00a0Relat\u00f3rios unificados e alinhados aos padr\u00f5es do setor que revelam exatamente onde a m\u00eddia \u00e9 exibida, capacitando os profissionais de marketing a escalar suas campanhas com confian\u00e7a.<\/li>\n\n\n\n<li><strong>Cobertura Global:<\/strong>\u00a0Medi\u00e7\u00e3o abrangente do conte\u00fado do YouTube dispon\u00edvel para anunciantes em todo o mundo.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Uma Parceria de Confian\u00e7a para o Crescimento Global<\/strong><\/h2>\n\n\n\n<p>A IAS atua como uma parceira independente do YouTube, fornecendo os recursos necess\u00e1rios para impulsionar e compreender o desempenho de marketing na principal plataforma de v\u00eddeos do mundo.<\/p>\n\n\n\n<p>Essa expans\u00e3o d\u00e1 continuidade a um hist\u00f3rico de colabora\u00e7\u00e3o, que inclui o lan\u00e7amento do IAS Optimization para YouTube em 2024 e a conquista da acredita\u00e7\u00e3o do MRC para a visibilidade de v\u00eddeos no YouTube. Ao expandir o TMQ para \u00e1udio, a IAS continua fornecendo a tecnologia confi\u00e1vel e avan\u00e7ada que permite \u00e0s marcas navegar pelo crescimento do \u00e1udio digital com clareza e precis\u00e3o.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;O \u00e1udio digital est\u00e1 passando por um enorme aumento no engajamento. \u00c0 medida que mais marcas direcionam seus or\u00e7amentos para o \u00e1udio a fim de alcan\u00e7ar esses p\u00fablicos altamente engajados, \u00e9 essencial que elas tenham o mesmo n\u00edvel de transpar\u00eancia detalhada ao n\u00edvel de conte\u00fado que passaram a esperar da IAS.&#8221;Lisa Utzschneider, CEO da IAS<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Pronto para aprimorar sua estrat\u00e9gia no YouTube com medi\u00e7\u00e3o de \u00e1udio independente?<\/strong><\/p>\n\n\n\n<p><strong>Entre em contato com <a href=\"https:\/\/integralads.com\/br\/fale-conosco\/\" type=\"link\" id=\"https:\/\/integralads.com\/br\/fale-conosco\/\">um representante da IAS <\/a>hoje mesmo<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea tem certeza de que seus an\u00fancios de \u00e1udio est\u00e3o sendo veiculados ao lado de conte\u00fados que refletem a sua marca? \u00c0 medida que o consumo de \u00e1udio digital atinge novos patamares, essa quest\u00e3o se tornou o foco central de&#8230;<\/p>\n","protected":false},"author":15,"featured_media":347262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[640,653],"tags":[641],"class_list":["post-347430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-brand-suitability-br","category-plataformas-proprietarias-br","tag-brand-safety-e-suitability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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