Programmatic buying offers a lot of benefits, but sometimes greater efficiency and automation reduce transparency. We bring our full suite of media quality metrics to programmatic, to help you maximize the potential of automated buys.

Coverage

desktop and mobile

Desktop and mobile

display and video icon

Display and video

Web and in-app

Web and in-app

Optimization

Optimize programmatic inventory with our data. Take advantage of a direct feed, or by targeting viewable, fraud-free, and brand safe impressions through your demand-side platform.

Our approach to programmatic

Our data feeds give you the opportunity to bid with confidence. As a buyer, you can identify quality impressions and direct your budget toward high-value inventory to improve direct response and brand performance. Real-time bidding already offers great operational efficiency, but with more intelligence about media inventory, you can make sure you’re finding the best buys for your customers — before you even bid.

State of programmatic H2 2016

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