Don’t just know how your campaigns are performing — take action to make them better. Programmatic buying and selling offers enhanced performance with a streamlined workflow. And with our full suite of pre-bid and predictive solutions, you’ll be able to effectively optimize your campaigns for success.

Coverage

desktop and mobile

Desktop and mobile

display and video icon

Display and video

Web and in-app

Web and in-app

Optimization

Take advantage of a direct feed and target viewable, fraud-free, and brand-safe impressions through your platform. With our data and analytics, you’ll be able to better optimize programmatic inventory.

Our approach to programmatic

Our data feeds give you the opportunity to buy and sell with confidence. As a buyer, you can identify quality impressions and direct your budget toward high-value inventory to improve direct response and brand performance. Real-time bidding already offers great operational efficiency, but with more insight into media inventory, you can make sure you’re finding the best buys for your customers — before you even bid.

State of programmatic H2 2016

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