Over 1 billion consumers login to Facebook every day. Over 200 million consumers check their Instagram account daily. The buyer journey has gone social, and marketers have taken notice. Advertisers will spend more than $42 billion globally on social media alone this year, according to eMarketer. And they are calling for better transparency and visibility into how effectively their media is being spent. So as budgets continue to shift to social platforms, measurement is critical to understand how they can activate consumer action. We’ve partnered with all the leading social media platforms to give you the data you need to measure every interaction between your brand and consumers – with reports you can trust.