Over 85% of in-app display and video impressions in AdMob and Google Ad Manager now allow buyers to take viewability measurements using IAS August 15, 2019, New York, New York –– Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Read the full article...

August 08, 2019 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced Kevin McCurry has been appointed as Chief Strategy Officer. In his new role, McCurry will report directly to the CEO, Lisa Utzschneider, and will lead the organization in identifying and evaluating large-scale strategic opportunities Read the full article...

Tuesday, July 16, 2019 – New York, NY – Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how that ad is perceived by its intended audience. The latest biometric research released by Integral Ad Science (IAS) today shows neurological evidence that an ad’s environment has a dramatic Read the full article...

Today, IAS announced a brand safety solution that allows advertisers to ensure ads placed on are next to content suitable for their brands.

June 5, 2019 – New York, NY –  Over half of the US population, 182 million people, used a Connected Television (CTV) in 2018. The CTV space is growing at a rapid pace, driven in no small part by devices like Roku, Apple TV and Amazon’s FireTV (eMarketer). This shift in consumer behavior has made Read the full article...

IAS was awarded the I-COM Smart Data Marketing Technology of the Year award for excellence in data science and for innovation in the digital ecosystem.