IAS announced the expansion of their Threat Lab, doubling down on their efforts to find, catch, and protect against malicious invalid traffic and fraud.
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IAS & Group M released the results from their series of research studies, which examine how Online Conversion Lift analysis led to higher ROI.
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Sept. 12, 2019, Chicago, Ill. – Leading digital ad verification company, Integral Ad Science (IAS), today announced an expansion of its Chicago presence with the opening of a new office located in the heart of Chicago’s business district – the Loop. This expansion includes hiring up to 150 incremental new roles over the next 12-18 Read the full article...
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Measuring over 1 trillion media metrics daily, IAS offers benchmarks for ad campaign and inventory quality in the 2019 report.
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August 19, 2019 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of Chance Johnson as Chief Revenue Officer. Johnson, who most recently served as the Senior Vice President of Sales for Amobee, is a seasoned digital media executive who will lead the global Read the full article...
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Over 85% of in-app display and video impressions in AdMob and Google Ad Manager now allow buyers to take viewability measurements using IAS August 15, 2019, New York, New York –– Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Read the full article...
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