April 1, 2020 (New York, NY) – Today, Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report found positive changes across many aspects of the ecosystem, including a rise in global viewability Read the full article...
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The IAS Streaming Wars report provides insight into consumer perceptions of Connected TV and streaming video content consumption.
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March 9, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of Lisa Nadler as Chief Human Resources Officer. Nadler, who most recently served as Chief Human Resources Officer at Shutterstock, is a seasoned executive who will oversee human resources, recruiting and culture Read the full article...
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With the 2020 presidential campaign in full swing, 77% of surveyed voters say they are concerned about fake news and misinformation.
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IAS issues a threat alert for 404bot, a growing bot scheme generating fake browser data & creating fabricated URLs in order to steal advertisers’ media spend.
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Privacy concerns, the impending death of the cookie & the explosion in streaming TV top marketers' 2020 agendas, according to a new IAS report.
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