Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer preference. “Contextual targeting represents a major opportunity for brands in 2021 and understanding the congruence Read the full article...
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News, Press Releases
Jan 14, 2021

Integral Ad Science Acquires Amino Payments

Further invests in ad verification and transparency for programmatic buying with Total Visibility
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Surveying over 200 ad industry experts across the US, IAS found that issues around connected TV, programmatic, and social rocketed to be top priorities.
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Tom Sharma will join IAS as Chief Product Officer to accelerate its global product expansion, including plans to enhance its industry-leading CTV solution.
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The Media Quality Report showed improvement in major digital media quality indicators like brand safety, viewability & fraud despite 2020's volatile events.
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IAS announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.
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