Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry’s first globally accredited training program for digital ad verification.  “IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions about the verification of digital ad quality,” said Tony Marlow, CMO, IAS. “In a Read the full article...

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG’s certification seals that apply to its ad verification technology.  “A longstanding member of TAG, IAS is committed to providing our Read the full article...

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can access IAS’s curated list of 300+ contextual segments to target suitable content and optimize their Read the full article...

Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer preference. “Contextual targeting represents a major opportunity for brands in 2021 and understanding the congruence Read the full article...

Further invests in ad verification and transparency for programmatic buying with Total Visibility

Surveying over 200 ad industry experts across the US, IAS found that issues around connected TV, programmatic, and social rocketed to be top priorities.