Deal is latest involving digital ad measurement firms, including Oracle’s acquisition of Moat and Providence’s investment in DoubleVerify Private-equity firm Vista Equity Partners has agreed to acquire a majority stake in Integral Ad Science, the latest in a wave of deals involving advertising technology companies that help marketers measure the effectiveness of their digital ads. Founded Read the full article...

Investment Will Enable Continued Innovation and Support for IAS Customers Globally June 4, 2018 – New York, NY – Integral Ad Science (“IAS”), a global software company that empowers the advertising industry with ad effectiveness solutions, today announced that it has entered into a definitive agreement to be majority acquired by Vista Equity Partners (“Vista”). Read the full article...

Tokyo, Japan –11 May 2018 – Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced that advertisers now have the option to pay for ads that only meet GroupM’s new global viewability standard for digital ads. In this joint initiative GroupM’s standards will be for advertising trading. Advertisers Read the full article...

Tokyo, Japan – 24 April 2018 –  Integral Ad Science (IAS) announced a partnership with D. A. Consortium’s Platform One (P1) to bring Japanese customers the first programmatic Prebid targeting segments to eliminate fraudulent impressions from all ad campaigns. The solutions will be available to through P1’s MarketOne®, one of the largest DSPs in Japan. Read the full article...

Sydney, Australia – 29 March 2018 – Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced it has entered into a partnership with Out-of-Home reporting platform Seedooh, to provide enhanced campaign delivery validation on digital signs and screens across Australia. This partnership between Integral Ad Science and Seedooh will Read the full article...

NEW YORK, March 14, 2018 (GLOBE NEWSWIRE) — Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic Read the full article...