The growth will be fuelled by hiring across the board to provide full-service capabilities in Singapore, regional headquarters of Integral Ad Science. Singapore – 2nd April, 2019 – Integral Ad Science (IAS), today announced Laura Quigley’s appointment as the Managing Director, Southeast Asia (SEA). She was previously Director, Publisher Solutions, APAC at IAS. In her new role, Read the full article...
IAS launches Online Conversion Lift, empowering advertisers to tie ad verification and exposure-time metrics to campaign success March 19, 2019 – New York, NY – Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and drive conversions. Online Conversion Lift (OCL) from Integral Ad Science (IAS) ties verification metrics to Read the full article...
March 14, 2018 – New York, NY – Integral Ad Science (IAS) announced today that Tony Lucia will join the company as Chief Technology Officer (CTO), effective April 1, 2019. Lucia who most recently served as SVP, Software and Data Engineering at Patients Like Me, an iCarbonX company, will lead the technology organization for IAS. Read the full article...
What happened: On February 20th, Oracle announced the discovery of a major mobile ad fraud operation known as DrainerBot. The bot uses malicious code from the Tapcore SDK on Android devices to deliver fraudulent and invisible video ads to the device defrauding advertisers and consuming large amounts of consumer data and draining the phone’s battery. Read the full article...
Michael Tuminello, VP of Publisher Products Recognized For Work to Unify Video Measurement With VAST 4.1 NEW YORK, Feb. 12, 2019 — Michael Tuminello, VP of Publisher Products at Integral Ad Science (IAS) has been honored with the IAB Tech Lab Service Excellence Award for outstanding contributions to VAST 4.1 video specifications. The award recognizes Read the full article...
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