Julie Roehm is the “Chief Storyteller” and SVP of Marketing at SAP. Julie has worked as a marketing strategy consultant in all industries and segments to provide strategic insight, planning and execution particularly in the areas of marketing, new media, insight and positioning. She is a frequent contributor on Fox Business News regarding consumer insights, marketing strategies and performance results. Previously, she served as the Senior Vice President of Marketing Communications for Wal-Mart Stores, and as the Global Director of Marketing Communications for Chrysler Group, responsible for all branded marketing for the Chrysler, Jeep and Dodge brands.