06/04 Von Jason Shaw

ADEXCHANGER – CleanAds I/O: Ad Fraud: Beyond Botnets

Over the past couple of years, the industry has gradually awakened to the reality of widespread bot activity defrauding advertisers and devaluing inventory. Solutions have sprung up focused on hunting down and stopping these botnets, but ad fraud does not stop there. Jason Shaw, head of the Integral Ad Science Anti-Fraud Lab, explores ad fraud beyond botnets, and discusses how to prevent susceptibility in the future.