“The days of giving digital a pass are over. It’s time to grow up. It’s time for action,” said Marc Pritchard, Chief Brand Officer of P&G, kicking off 2017 with a bang at this year’s IAB Leadership Meeting. Indeed, the latter half of 2016 brought a host of media quality issues to the forefront of marketers’ minds with the likes of fake news, extremist headlines, and “Methbot” dominating the headlines. As we progress in 2017, transparency and trust will continue to be key issues in digital advertising.
In this on-demand webinar, we present the results from our latest Media Quality Report, which covers key metrics such as brand safety, viewability, and ad fraud, to help you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign.
Sr. Product Marketing Manager
VP, Product Management