06/20 Von IAS Team

WIRED: Linking Browsing Patterns and User Conversions

As an advertiser, knowing what causes consumers to convert is priceless – it transforms the way we think about advertising and focuses our efforts on what counts – growing our business. In the digital world, the famous proverb ‚Tell me who your friends are and I’ll tell you who you are‘ correlates to ‚Tell me which websites you visit and I’ll tell you who you are.‘ The sites you visit are telling of your gender, your age, your income level and even your peculiar interests such as competitive dog grooming, extreme taxidermy or guerrilla gardening.

But what about when you visit these sites? Can the temporal patterns in your browsing behavior tell us anything about you?

Read the full investigation here.