{"id":298146,"date":"2023-06-07T11:32:05","date_gmt":"2023-06-07T11:32:05","guid":{"rendered":"https:\/\/integralads.com\/innovation\/"},"modified":"2025-05-20T08:54:32","modified_gmt":"2025-05-20T08:54:32","slug":"innovation","status":"publish","type":"page","link":"https:\/\/integralads.com\/de\/innovation\/","title":{"rendered":"Innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"298146\" class=\"elementor elementor-298146 elementor-292605\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e961dc3 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"93898\" data-id=\"e961dc3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f17e08\" data-eae-slider=\"39325\" data-id=\"8f17e08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-70f2e02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"55267\" data-id=\"70f2e02\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e36670\" data-eae-slider=\"43113\" data-id=\"7e36670\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd402fa h3 elementor-widget elementor-widget-heading\" data-id=\"dd402fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wir gehen \u00fcber die reine Verifizierung digitaler Ads hinaus und holen das Beste aus jeder einzelnen Impression<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8aa15 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d8aa15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bei IAS stehen Innovationen im Mittelpunkt unseres Handelns. Wir entwickeln Produkte, liefern L\u00f6sungen und arbeiten mit Branchenexperten zusammen, um Resultate f\u00fcr weltweit f\u00fchrenden <span data-sheets-root=\"1\">Werbetreibende<\/span>, Publisher und Plattformen zu maximieren. Von Echtzeitdaten und -Insights bis hin zu maschinellem Lernen und exklusiven Partnerschaften setzt IAS weiterhin den globalen Ma\u00dfstab f\u00fcr Vertrauen und Transparenz in der Qualit\u00e4t digitaler Media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602b59b light-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"602b59b\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/de\/about-ias\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >Mehr<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ebb5d light-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"45ebb5d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/integralads.com\/de\/wem-ias-hilft\/plattformen-partner\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >Partnerschaften<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-02d50fb\" data-eae-slider=\"89141\" data-id=\"02d50fb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4feb5bc elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"54934\" data-id=\"4feb5bc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a07f012\" data-eae-slider=\"55558\" data-id=\"a07f012\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ba4f6aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"51206\" data-id=\"ba4f6aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70f5ccd\" data-eae-slider=\"61932\" data-id=\"70f5ccd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b439ab2 h3 elementor-widget elementor-widget-heading\" data-id=\"b439ab2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quality Impressions\u2122<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fe6f6 elementor-widget elementor-widget-text-editor\" data-id=\"53fe6f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die IAS Quality Impression\u2122 ist eine vom MRC akkreditierte Metrik, die zur Sicherstellung von Media Quality Standards beitr\u00e4gt. Um als Quality Impression\u2122 gez\u00e4hlt zu werden, muss eine digitale Anzeige von einer realen Person in einer markensicheren und geeigneten Umgebung angesehen werden k\u00f6nnen. Und das alles innerhalb der korrekten geografischen Lage. Mit Quality Impressions\u2122 und <a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IAS_Time-In-View_Reporting_One_Sheet_US.pdf\">Quality Attention\u2122<\/a> k\u00f6nnen Sie daf\u00fcr sorgen, dass wirklich jede Impression z\u00e4hlt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec48ee elementor-widget elementor-widget-button\" data-id=\"bec48ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/de\/about-ias\/quality-impressions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr erfahren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f981f5\" data-eae-slider=\"74058\" data-id=\"9f981f5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-57c985d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"69711\" data-id=\"57c985d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1730a7e\" data-eae-slider=\"946\" data-id=\"1730a7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-cdb6711 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"22\" data-id=\"cdb6711\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e25cde\" data-eae-slider=\"96250\" data-id=\"2e25cde\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c5cbdd\" data-eae-slider=\"69313\" data-id=\"0c5cbdd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14d7326 h3 elementor-widget elementor-widget-heading\" data-id=\"14d7326\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Threat Lab<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448e3ab elementor-widget elementor-widget-text-editor\" data-id=\"448e3ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In unserem Threat Lab arbeiten Experten, die betr\u00fcgerische Aktivit\u00e4ten erkennen und verhindern. Wir arbeiten mit Strafverfolgungsbeh\u00f6rden und Wissenschaftlern zusammen, um die Hintergr\u00fcnde des digitalen Werbebetrugs zu untersuchen. K\u00fcrzlich hat das IAS Threat Lab einen der b\u00f6sartigsten Bots identifiziert, den 404 Bot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273683c elementor-widget elementor-widget-button\" data-id=\"273683c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/de\/solutions\/ad-fraud\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr erfahren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8028d0d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"27159\" data-id=\"8028d0d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29adf47\" data-eae-slider=\"24093\" data-id=\"29adf47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-a247621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"72858\" data-id=\"a247621\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5816f7a\" data-eae-slider=\"34980\" data-id=\"5816f7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2324e3b h3 elementor-widget elementor-widget-heading\" data-id=\"2324e3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Total Visibility\u2122<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ecbbe elementor-widget elementor-widget-text-editor\" data-id=\"88ecbbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Total Visibility\u2122 ist eine exklusive, branchenweit einmalige L\u00f6sung, die volle Transparenz f\u00fcr Ihre programmatischen Medienk\u00e4ufe bietet. Unser Team hat den dringenden Bedarf nach mehr Transparenz in der programmatischen Lieferkette erkannt und eine L\u00f6sung entwickelt, die nicht zielgerichtete Investitionen reduziert, finanzielle Transparenz bietet und so den programmatischen Einkauf entlang der Auslieferungskette optimiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed6a76 elementor-widget elementor-widget-button\" data-id=\"1ed6a76\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/integralads.com\/de\/loesungen\/open-web\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr erfahren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85c65e2\" data-eae-slider=\"34153\" data-id=\"85c65e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-dabcc86 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"52272\" data-id=\"dabcc86\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d667a4\" data-eae-slider=\"45126\" data-id=\"7d667a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-d55486e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"96904\" data-id=\"d55486e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4905a1c\" data-eae-slider=\"67642\" data-id=\"4905a1c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-815a343\" data-eae-slider=\"8209\" data-id=\"815a343\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-befa1ee h3 elementor-widget elementor-widget-heading\" data-id=\"befa1ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Unser Engagement f\u00fcr Media Quality<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44a08ef elementor-widget elementor-widget-text-editor\" data-id=\"44a08ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IAS hat es sich zur Aufgabe gemacht, den weltweiten Ma\u00dfstab f\u00fcr Vertrauen und Transparenz in der Qualit\u00e4t digitaler Media zu setzen. Unser j\u00e4hrlich erscheinender Media Quality Report nutzt unsere Datenbank mit Billionen von globalen Datenereignissen, die jeden Monat analysiert werden, um ein Branchenbarometer zu bieten, mit dem Buyer und Seller von digitaler Werbung die Qualit\u00e4t ihrer Kampagnen und ihres Inventars vergleichen k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060161f elementor-widget elementor-widget-button\" data-id=\"060161f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/insider\/category\/topics\/mqr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr erfahren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cabafc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"38609\" data-id=\"cabafc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4862514\" data-eae-slider=\"69080\" data-id=\"4862514\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce78986 h3 elementor-widget elementor-widget-heading\" data-id=\"ce78986\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">History of Innovation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3155a4 elementor-widget elementor-widget-html\" data-id=\"c3155a4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"accordion\">\n  <ul class=\"timeline\"><li><h4>2009<\/h4><div><a href=\"#\"><h2>2009<\/h2><p>Integral Ad Science (IAS), ehemals AdSafe Media,<br> wird in New York City gegr\u00fcndet, um den<br> wachsenden Bedenken der Werbetreibenden<br> hinsichtlich der Qualit\u00e4t digitaler Media und der<br> Markensicherheit Rechnung zu tragen. \n<\/p>\n<p>IAS bringt die erste Brand Safety Technologie<br> auf den Markt, die es Werbetreibenden erm\u00f6glicht,<br> mehr Kontrolle dar\u00fcber zu haben, wo ihre Werbung<br> im Open Web erscheint. \n\n<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>Brand Safety<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2010<\/h4><div><a href=\"#\"><h2>2010<\/h2><p>IAS bringt die erste Viewability-L\u00f6sung<br> auf den Markt, die Werbetreibenden Aufschluss<br> dar\u00fcber gibt, ob ihre digitale Werbung gesehen<br> wird.<\/p> \n\n<p>IAS ver\u00f6ffentlicht den ersten Media Quality<br> Benchmarks f\u00fcr Viewability und Brand Safety,<br> die nun zweimal j\u00e4hrlich im Media Quality <br>Report ver\u00f6ffentlicht werden. \n\n<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>Viewability, Media Quality Report<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2011<\/h4><div><a href=\"#\"><h2>2011<\/h2><p>Bei der Entwicklung des ersten Produkts f\u00fcr<br> digitalen Anzeigenbetrug deckt das IAS eine<br> einzigartige Betrugsmasche auf, von der<br> Dutzende namhafter Werbetreibende betroffen sind. <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>Ad fraud<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2012<\/h4><div><a href=\"#\"><h2>2012<\/h2><p>IAS bringt die erste Technologie zur Erkennung<br> und Blockierung von digitalem Ad Fraud auf<br> den Markt und definiert damit, wie Werbetreibende<br> und Publisher Media direkt kaufen und verkaufen. <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>Ad fraud<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2013<\/h4><div><a href=\"#\"><h2>2013<\/h2><p>IAS is granted a patent for proprietary ad <br>blocking technology that ensures advertisers<br>only pay for impressions that closely align<br>with their media quality goals.<\/p><p>IAS expands globally and opens our <br>first international office in London.<\/p><p>IAS receives Media Rating Council <br>(MRC) accreditation for innovative digital<br>technology capabilities surrounding <br>viewability (press release here).<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>Ad fraud, Global expansion<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2014<\/h4><div><a href=\"#\"><h2>2014<\/h2><p>IAS \u00fcbernimmt das Mobile Ad Serving<br>-Analyseunternehmen Simplytics, das es<br> Werbetreibenden erm\u00f6glicht, sowohl<br> In-App- als auch Mobile-Web-Kampagnen <br>zu verifizieren und zu optimieren. <\/p>\n\n<p>IAS stellt die erste umfassende<br> Verifizierungsl\u00f6sung f\u00fcr Video vor, die es<br> Werbetreibenden erm\u00f6glicht, Brand Safety, <br>geografischen Standort, Kontext und <br>Ad Fraud zu \u00fcberpr\u00fcfen. \n <\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>Mobile<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2015<\/h4><div><a href=\"#\"><h2>2015<\/h2><p>\"IAS gr\u00fcndet das Threat Lab mit einem engagierten<br> Team von Spezialisten zur Untersuchung von <br>Ad Fraud. <\/p><p>\n\nDas MRC erteilt IAS die Akkreditierung f\u00fcr<br> Viewability Messung von Video-Ads und<br> erg\u00e4nzt damit die bestehenden <br>MRC-Akkreditierungen f\u00fcr Viewabillty von<br> Display-Anzeigen und Brand Safety.<br> (Pressemitteilung als Referenz)\n<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>Threat Lab<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2016<\/h4><div><a href=\"#\"><h2>2016<\/h2><p>IAS announces industry-leading social platform<br>partnerships with Facebook and YouTube.<br><\/p><p>IAS releases its proprietary Open Source <br>Software Development Kit (SDK) to the industry<br>at-large, unifying in-app measurement.<br><\/p><p>IAS becomes the first company awarded MRC<br>accreditation for viewability measurement <br>and SIVT detection for desktop and mobile <br>web traffic.<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>Facebook, YouTube (expanded coverage)<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2017<\/h4><div><a href=\"#\"><h2>2017<\/h2><p>IAS misst die Vieability von Video-Ads auf Twitter. <\/p>\n\n<p>IAS erweitert die globale Reichweite von Brand <br>Safety-L\u00f6sungen in 40 Sprachen. <\/p>\n\n<p>IAS f\u00fchrt Mobile In-App Fraud Pre-Bid-Segmente<br> und Publisher-Optimierungsl\u00f6sungen ein.\n<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>Instagram, Twitter, Snapchat, <br>Verizon Media, Facebook Audience <br>Network<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2018<\/h4><div><a href=\"#\"><h2>2018<\/h2><p>IAS arbeitet mit YouTube zusammen, um eine<br> skalierbare L\u00f6sung f\u00fcr Brand Safety zu entwickeln<br> und wird von Google als bevorzugter Messpartner<br> f\u00fcr Brand Safety und Viewability ausgew\u00e4hlt.<\/p>\n\n<p>IAS ver\u00f6ffentlicht die Ad Fraud- und<br> Viewability-L\u00f6sungen mit Snapchat, um die<br> Transparenz und die Messbarkeit der<br> Mediaqualit\u00e4t von In-App-Fotos und -Videos<br> zu verbessern. \n\n<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>Spotify, Snapchat<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2019<\/h4><div><a href=\"#\"><h2>2019<\/h2><p>IAS f\u00fchrt Quality Impressions\u2122 , fr\u00fcher bekannt als<br> \"Qualified Ads\", als eine einheitliche<br> Mediaqualit\u00e4tsmetrik ein. Sie misst Impression, die <br>in-geo, markensicher, sichtbar und frei von Betrug sind.<\/p> \n<p>\nIAS leistet Pionierarbeit bei der ersten<br> Verifizierungsl\u00f6sung f\u00fcr Connected TV (CTV) mit<br> Verizon und f\u00fchrenden Videoanbietern wie Hulu, <br>Roku und FireTV<\/p>\n\n<p>IAS erwirbt ADmantX, den f\u00fchrenden Anbieter von <br>kognitiven, semantischen L\u00f6sungen, die es<br> Publishern und Werbetreibenden erm\u00f6glichen, <br>Anzeigen mit relevanten Online-Inhalten auf<br> Seitenebene abzugleichen.<\/p>\n\n<p>Lisa Utzschneider wird IAS' Chief Executive Officer. \n<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>Facebook (Brand safety), <br>YouTube (Brand safety)<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2020<\/h4><div><a href=\"#\"><h2>2020<\/h2><p>IAS arbeitet mit Google zusammen, um Automated<br> Tag f\u00fcr Google Display und Video 360 zu<br> ver\u00f6ffentlichen, eine weltweit einzigartige L\u00f6sung, <br>die einen automatisierten Workflow bietet und die Zeit <br>bis zur Aktivierung der IAS-Verification-Tools<br> erheblich verk\u00fcrzt.<\/p> \n\n<p>IAS f\u00fchrt Context Control Avoidance ein, das eine <br>pr\u00e4zise Klassifizierung von Inhalten in gro\u00dfem Umfang<br> erm\u00f6glicht, sowie Context Control Targeting, welches<br> Targeting f\u00fcr kontextuell relevante Inhalte erm\u00f6glicht, <br>um die Wiedererkennung und das Engagement zu<br> steigern - ohne den Gebrauch von Cookies.<\/p> \n\n<p>IAS arbeitet mit Amino Payments zusammen, um Total <br>Visibility zu ver\u00f6ffentlichen, das Werbetreibenden<br> einen Einblick in die Supply Chain bietet und eine <br>Optimierung dieser erm\u00f6glicht. So k\u00f6nnen Kampagnen<br> kosteneffizienter und passgenauer ausgespielt werden. <\/p>\n\n<p>IAS ist sowohl f\u00fcr 'Brand Safety Reporting' als auch<br> f\u00fcr 'Brand Suitability and Contextual Targeting' im <br>YouTube Measurement Program zertifiziert.<\/p>\n\n<span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>Facebook, Pinterest, LinkedIn<br> Audience Network,\n\t\t\t Microsoft Audience <br>Network<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li><li><h4>2021<\/h4><div><a href=\"#\"><h2>2021<\/h2><p>\"IAS \u00fcbernimmt Amino Payments, einen f\u00fchrenden<br> Anbieter von programmatischer Werbetransparenz,<br> um auch weiterhin die umfassendste Palette an<br> programmatischen Transparenzl\u00f6sungen anbieten zu <br>k\u00f6nnen. <\/p><p>\n<\/p><p>\nIAS schlie\u00dft den B\u00f6rsengang ab.<\/p> \n\n<p>IAS \u00fcbernimmt Publica und beschleunigt damit die <br>CTV-Strategie, um Publishern dabei zu helfen, ihre<br> Video-Platzierungen \u00fcber CTV-Ger\u00e4te besser zu<br> monetarisieren, und plant, zus\u00e4tzliche Tools zu <br>entwickeln, die Werbetreibenden noch mehr <br>Transparenz \u00fcber die Qualit\u00e4t des CTV-Inventars<br> bieten.<\/p>\n\n<p>Die erste In-Feed-L\u00f6sung von IAS wird mit der <br>TikTok Brand Safety Solution eingef\u00fchrt. \n\n\n\t\t\t    \n\t\t\t<\/p><span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Investiert in<\/h5><h6>TikTok, Twitter (first in-feed brand <br>safety ever), and more<\/h6><\/span>\t\n\t\t  \n        <\/a><\/div><\/li>\n        <li>\n\t\t<h4>2022<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2022<\/h2>\n          <p>\n              IAS \u00fcbernimmt Context, ein in Paris ans\u00e4ssiges<br> Unternehmen f\u00fcr die Klassifizierung digitaler<br> Inhalte, das es Marketingpartnern erm\u00f6glicht,<br> markengerechte Inhalte zu identifizieren und<br> kontextuelles Targeting mit hoher Granularit\u00e4t<br> durchzuf\u00fchren.    <\/p> \n \n<p>\nIAS f\u00fchrt das CTV-Dashboard innerhalb unserer<br> IAS' Plattform Signal ein, das erweiterte<br> Live-Informationen \u00fcber Mediaqualit\u00e4t liefert<br> und es Werbetreibenden so erm\u00f6glicht,<br> CTV-Daten auf der Grundlage von Devices,<br> Apps, Channels, Genres, Inhaltskategorien <br>und Bewertungen zu messen. \n\n\t\t\t<\/p>\n\t\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n        <\/ul>\n<\/div>\n\n<style>\nul.timeline li h4 {\nborder-top: 4px solid;\n    color: #6EFF29;\n   \n    font-size: 22px !important;\n    font-weight: normal;\n    height: 20px;\n    margin: 10px 0 0 -13px;\n    padding: 0 0 10px;\n    position: absolute;\n    transform: rotate(\n270deg);\n    width: 45px;\n}\n.accordion ul.timeline li:nth-child(1) h4 { margin-top: 500px;}\n.accordion ul.timeline li:nth-child(2) h4 { margin-top: 460px;}\n.accordion ul.timeline li:nth-child(3) h4 { margin-top: 430px;}\n.accordion ul.timeline li:nth-child(4) h4 { margin-top: 400px;}\n.accordion ul.timeline li:nth-child(5) h4 { margin-top: 360px;}\n.accordion ul.timeline li:nth-child(6) h4 { margin-top: 330px;}\n.accordion ul.timeline li:nth-child(7) h4 { margin-top: 300px;}\n.accordion ul.timeline li:nth-child(8) h4 { margin-top: 270px;}\n.accordion ul.timeline li:nth-child(9) h4 { margin-top: 240px;}\n.accordion ul.timeline li:nth-child(10) h4 { margin-top:210px;}\n.accordion ul.timeline li:nth-child(11) h4 { margin-top: 180px;}\n.accordion ul.timeline li:nth-child(12) h4 { margin-top: 140px;}\n.accordion ul.timeline li:nth-child(13) h4 { margin-top: 100px;}\n.accordion ul.timeline li:nth-child(14) h4 { margin-top: 60px;}\n\n.accordion ul.timeline  li:hover h4{\n\tdisplay:none;\n\t \n}\n\n.accordion ul.timeline {\n  width: 100%;\n  display: table;\n  table-layout: fixed;\n  margin: 0;\n  padding: 0;\n}\n.accordion ul.timeline  li {\n  display: table-cell;\n  vertical-align: bottom;\n  position: relative;\n  width: 16.666%;\n  height: 710px;\n  background-repeat: no-repeat;\n  background-position: center center;\n  transition: all 800ms ease;\n  border-right: 1px solid #929292;\n}\n.accordion ul.timeline  li div {\n  display: block;\n  overflow: hidden;\n  width: 100%;\n}\n\n.accordion ul.timeline  li div a {\n  display: block;\n  height: 710px;\n  width: 100%;\n  position: relative;\n  z-index: 3;\n  vertical-align: bottom;\n  padding: 0;\n  box-sizing: border-box;\n  color: #fff;\n  text-decoration: none;\n   font-family: open sans;\n  transition: all 200ms ease;\n}\n.accordion ul.timeline  li div a * {\n  opacity: 0;\n  margin: 0;\n  width: 100%;\n  text-overflow: ellipsis;\n  position: relative;\n  z-index: 5;\n  white-space: nowrap;\n  overflow: hidden;\n  -webkit-transform: translateX(-20px);\n  transform: translateX(-20px);\n  -webkit-transition: all 400ms ease;\n  transition: all 400ms ease;\n}\n.accordion ul.timeline  li div a h2 {\n   border-left: 4px solid;\n    \n    font-size: 42px;\n    font-weight: bold !important;\n    margin-bottom: 2px;\n    padding: 0 0 0 20px;\n    text-overflow: clip;\n    text-transform: uppercase;\n    color: #2D5E4A;\n    top: 30px;\n}\n.accordion ul.timeline li div a p {\n    display: block;\n    font-size: 14px;\n    height: auto;\n    padding: 10px 0 0px 26px;\n    top: 30px;\n    width: 88%;\n    color: #000;\n    \n    line-height: 21px;\n}\n.accordion ul.timeline  li div a h6 {color:#000;}\n.accordion ul.timeline  li div a h5 {color:#2D5E4A;\nfont-weight: bold !important;\n    font-size: 19px !important;\n}\n.secondCol {\n  left: 50%;\n    top: -26px;\n}\n.firstCol {\n    font-size: 28px;\n    left: 27px;\n    position: relative !important;\n    top: 50px;\n}\n.thirdCol {    \n    left: 27px;\n    position: relative !important;    \n}\n.fifthCol {    \n    left: 27px;\n     top: -60px;\n}\n.fourthCol{    \n    left: 50%;    \n\ttop: -80px;\n}\n.firstCol > h5, \n.secondCol > h5 , \n.thirdCol > h5 ,\n.fourthCol > h5 ,\n.fifthCol > h5  {\n   \n    font-size: 35px;\n    font-weight: lighter;\n}\n.firstCol > h6,\n.secondCol > h6 ,\n.thirdCol > h6 ,\n.fourthCol > h6 ,\n.fifthCol > h6 \n{\n    \n    font-size: 16px;\n    font-weight: bold;\n    margin: 0;\n    padding: 0;\n}\n\n.accordion ul.timeline:hover li {\n  width: 8%;\n}\n.accordion ul.timeline:hover li:hover {\n  width: 60%;\n}\n\n.accordion ul.timeline:hover li:hover a {\n  background: rgba(239,239,239, 1);\n}\n.accordion ul.timeline:hover li:hover a * {\n  opacity: 1;\n  -webkit-transform: translateX(0);\n  transform: translateX(0);\n}\n\n\n\n\n\n.accordion ul.timeline  li:nth-child(2) {\n  background-image: url(\"\");\n}\n\n\n\n\n\n\n\n\n\n.accordion {\n  width: 100%;\n  max-width: 1300px;\n  height: 710px;\n  overflow: hidden;\n  margin:0px auto 0;\n  background:#2D5E4A;\n}\n\n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-679ffd1 elementor-section-stretched elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-eae-slider=\"11132\" data-id=\"679ffd1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a75be\" data-eae-slider=\"1383\" data-id=\"11a75be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4822716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"41573\" data-id=\"4822716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa38cc5\" data-eae-slider=\"40895\" data-id=\"aa38cc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea41493 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"ea41493\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-80248030\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in body-font \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\"body-font text-white\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">Bauen&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">Sie&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">die&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">Zukunft&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">der&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">Werbung&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1e20c elementor-widget__width-initial body-2 elementor-widget elementor-widget-pix-text\" data-id=\"0c1e20c\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option text-white text-left \" >Bei IAS entwickeln wir L\u00f6sungen, die der Werbeindustrie helfen, Aufmerksamkeit der Verbraucher*innen zu gewinnen und diese Aufmerksamkeit in Handlungen umzusetzen. Von Data Science \u00fcber Sales bis hin zur IT - jeder tr\u00e4gt seinen Teil dazu bei, das Unternehmen voranzubringen. Unsere St\u00e4rke liegt in der unglaublichen Vielfalt an Perspektiven, Hintergr\u00fcnden und F\u00e4higkeiten, und deshalb suchen wir die kl\u00fcgsten K\u00f6pfe der Welt, um unser Team zu verst\u00e4rken.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757606d body-3 dark-green-button elementor-widget elementor-widget-pix-button\" data-id=\"757606d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/integralads.com\/de\/ueber-ias\/karriere\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >Jobangebote anzeigen<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94520b7\" data-eae-slider=\"25268\" data-id=\"94520b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wir gehen \u00fcber die reine Verifizierung digitaler Ads hinaus und holen das Beste aus jeder einzelnen Impression Bei IAS stehen Innovationen im Mittelpunkt unseres Handelns. Wir entwickeln Produkte, liefern L\u00f6sungen und arbeiten mit Branchenexperten zusammen, um Resultate f\u00fcr weltweit f\u00fchrenden&#8230;<\/p>\n","protected":false},"author":1,"featured_media":293109,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-298146","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integral Ad Science | Garantieren Sie, dass Sie auf Ad-Fraud freie Impressionen zielen<\/title>\n<meta name=\"description\" content=\"Die Ad Fraud-L\u00f6sungen von Integral Ad Science (IAS) stoppt von Hackern programmierte Bots, ohne echte Menschen auszuklammern. Und bietet dar\u00fcber hinaus eine pr\u00e4zise Erkennung und Pr\u00e4vention mit dynamischen maschinellen Lernverfahren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/innovation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation\" \/>\n<meta property=\"og:description\" content=\"Die Ad Fraud-L\u00f6sungen von Integral Ad Science (IAS) stoppt von Hackern programmierte Bots, ohne echte Menschen auszuklammern. Und bietet dar\u00fcber hinaus eine pr\u00e4zise Erkennung und Pr\u00e4vention mit dynamischen maschinellen Lernverfahren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T08:54:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"5000\" \/>\n\t<meta property=\"og:image:height\" content=\"2617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/innovation\/\",\"url\":\"https:\/\/integralads.com\/innovation\/\",\"name\":\"Integral Ad Science | Garantieren Sie, dass Sie auf Ad-Fraud freie Impressionen zielen\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png\",\"datePublished\":\"2023-06-07T11:32:05+00:00\",\"dateModified\":\"2025-05-20T08:54:32+00:00\",\"description\":\"Die Ad Fraud-L\u00f6sungen von Integral Ad Science (IAS) stoppt von Hackern programmierte Bots, ohne echte Menschen auszuklammern. Und bietet dar\u00fcber hinaus eine pr\u00e4zise Erkennung und Pr\u00e4vention mit dynamischen maschinellen Lernverfahren.\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/innovation\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/integralads.com\/innovation\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png\",\"width\":5000,\"height\":2617},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Integral Ad Science | Garantieren Sie, dass Sie auf Ad-Fraud freie Impressionen zielen","description":"Die Ad Fraud-L\u00f6sungen von Integral Ad Science (IAS) stoppt von Hackern programmierte Bots, ohne echte Menschen auszuklammern. Und bietet dar\u00fcber hinaus eine pr\u00e4zise Erkennung und Pr\u00e4vention mit dynamischen maschinellen Lernverfahren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/innovation\/","og_locale":"de_DE","og_type":"article","og_title":"Innovation","og_description":"Die Ad Fraud-L\u00f6sungen von Integral Ad Science (IAS) stoppt von Hackern programmierte Bots, ohne echte Menschen auszuklammern. Und bietet dar\u00fcber hinaus eine pr\u00e4zise Erkennung und Pr\u00e4vention mit dynamischen maschinellen Lernverfahren.","og_url":"https:\/\/integralads.com\/innovation\/","og_site_name":"Integral Ad Science","article_modified_time":"2025-05-20T08:54:32+00:00","og_image":[{"width":5000,"height":2617,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/innovation\/","url":"https:\/\/integralads.com\/innovation\/","name":"Integral Ad Science | Garantieren Sie, dass Sie auf Ad-Fraud freie Impressionen zielen","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/innovation\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png","datePublished":"2023-06-07T11:32:05+00:00","dateModified":"2025-05-20T08:54:32+00:00","description":"Die Ad Fraud-L\u00f6sungen von Integral Ad Science (IAS) stoppt von Hackern programmierte Bots, ohne echte Menschen auszuklammern. Und bietet dar\u00fcber hinaus eine pr\u00e4zise Erkennung und Pr\u00e4vention mit dynamischen maschinellen Lernverfahren.","breadcrumb":{"@id":"https:\/\/integralads.com\/innovation\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/innovation\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/innovation\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png","width":5000,"height":2617},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/de\/"},{"@type":"ListItem","position":2,"name":"Innovation"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/pages\/298146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/comments?post=298146"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/pages\/298146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media\/293109"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media?parent=298146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}