{"id":298345,"date":"2016-07-08T04:00:00","date_gmt":"2016-07-08T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-acquires-bot-detection-company-swarm\/"},"modified":"2016-07-08T04:00:00","modified_gmt":"2016-07-08T04:00:00","slug":"integral-ad-science-acquires-bot-detection-company-swarm","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/integral-ad-science-acquires-bot-detection-company-swarm\/","title":{"rendered":"Integral Ad Science Acquires Bot Detection Company Swarm"},"content":{"rendered":"

Integral Ad Science is unveiling some new steps to combat ad fraudsters, including the acquisition of a bot detection company called Swarm.<\/p>\n

CEO Scott Knoll told me that he was particularly interested in Swarm\u2019s technology for side channel analysis, a technique for examining a web browser to identify whether or not it\u2019s a bot. That\u2019s an area where Integral Ad Science has already developed its own technology, but Knoll said its approach is \u201ccomplementary\u201d with Swarm\u2019s.<\/p>\n

\u201cFor the last 18 months, we\u2019ve been kicking the tires on a lot of technologies out there in side channel analysis,\u201d he said. \u201cWe\u2019re really excited, because this combined with our side channel analysis and our unique big data capabilities will give us a huge advantage.\u201d<\/p>\n

Knoll added that the Swarm team will continue to operate out of their offices in San Francisco. The financial terms of the acquisition are not being disclosed.<\/p>\n

In the meantime, the Integral Ad Science team has also been busy doing more of its own research on identifying bots. The big theme, Knoll said, is that fraudsters are changing bot behavior as advertisers start looking at different metrics. They broad aim is the same \u2014 tricking advertisers into paying for fake ad impressions \u2014 but they\u2019re no longer limited to just loading up or clicking on an ad.<\/p>\n

\u201cThey\u2019re getting really sophisticated, in the sense that they\u2019re hard to detect,\u201d Knoll said. \u201cThese bots are trying to success metrics around viewability, attention metrics \u2026 like scroll rates or hover rates.\u201d<\/p>\n

Read the full article here<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Integral Ad Science acquires bot detection company Swarm to combat ad fraudsters.<\/p>\n","protected":false},"author":1,"featured_media":298344,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298345","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\nIntegral Ad Science Acquires Bot Detection Company Swarm - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/integral-ad-science-acquires-bot-detection-company-swarm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integral Ad Science Acquires Bot Detection Company Swarm\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science acquires bot detection company Swarm to combat ad fraudsters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/integral-ad-science-acquires-bot-detection-company-swarm\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/intelligence-hero-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/integral-ad-science-acquires-bot-detection-company-swarm\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/integral-ad-science-acquires-bot-detection-company-swarm\\\/\",\"name\":\"Integral Ad Science Acquires Bot Detection Company Swarm - 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