{"id":298356,"date":"2017-02-02T05:00:00","date_gmt":"2017-02-02T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/yahoo-gemini-partners-integral-ad-science-open-viewability-measurement\/"},"modified":"2017-02-02T05:00:00","modified_gmt":"2017-02-02T05:00:00","slug":"yahoo-gemini-partners-integral-ad-science-open-viewability-measurement","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/yahoo-gemini-partners-integral-ad-science-open-viewability-measurement\/","title":{"rendered":"Yahoo Gemini Partners With Integral Ad Science For Open Viewability Measurement"},"content":{"rendered":"

We\u2019re hearing a clear message from marketers that they want independent third-party measurement for their campaigns. Today, Yahoo added a new capability to our open measurement suite: viewability measurement for Yahoo Gemini native image ads. We also expanded our relationship with Integral Ad Science to measure viewability for native image and video ads.<\/p>\n

…<\/p>\n

Benefits of our collaboration<\/strong>
\nWith IAS, we\u2019re now giving marketers the chance to measure their Yahoo Gemini native image ad campaigns. Advertisers can already measure their native video ad campaigns on Yahoo Gemini.<\/p>\n

\u201cWe\u2019re excited to partner with Yahoo Gemini to deliver to our clients the verification proof that they\u2019ve come to expect for all of their media buys,\u201d said Harmon Lyons, IAS, SVP of Business Development and Platform Sales. \u201cAcross our first set of campaigns with Gemini, we measured a viewability rate of 99% for the native image ads.\u201d<\/p>\n

IAS combines industry-standard methodologies with unique fraud detection technology, to offer a leading viewability measurement solution.<\/p>\n

Read more here <\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Yahoo Gemini partners with Integral Ad Science for open viewability measurement, offering marketers the chance to measure their Yahoo Gemini native image ad campaigns.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298356","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\nYahoo Gemini Partners With Integral Ad Science For Open Viewability Measurement - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/yahoo-gemini-partners-integral-ad-science-open-viewability-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yahoo Gemini Partners With Integral Ad Science For Open Viewability Measurement\" \/>\n<meta property=\"og:description\" content=\"Yahoo Gemini partners with Integral Ad Science for open viewability measurement, offering marketers the chance to measure their Yahoo Gemini native image ad campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/yahoo-gemini-partners-integral-ad-science-open-viewability-measurement\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/yahoo-gemini-partners-integral-ad-science-open-viewability-measurement\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/yahoo-gemini-partners-integral-ad-science-open-viewability-measurement\\\/\",\"name\":\"Yahoo Gemini Partners With Integral Ad Science For Open Viewability Measurement - 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