{"id":298366,"date":"2016-04-20T04:00:00","date_gmt":"2016-04-20T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/internet-world-facebook-neue-partner-fuer-messung-von-werbeanzeigen\/"},"modified":"2016-04-20T04:00:00","modified_gmt":"2016-04-20T04:00:00","slug":"internet-world-facebook-neue-partner-fuer-messung-von-werbeanzeigen","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/internet-world-facebook-neue-partner-fuer-messung-von-werbeanzeigen\/","title":{"rendered":"DACH | Internet World: Facebook – Neue Partner f\u00fcr Messung von Werbeanzeigen"},"content":{"rendered":"

Facebook will sich weiter \u00f6ffnen und Werbungtreibenden bessere M\u00f6glichkeiten zur Messung und Erfolgskontrolle von Anzeigen an die Hand geben. Daf\u00fcr kooperiert das Unternehmen mit neuen Dienstleistern.<\/p>\n

Feed-basierte Werbung auf mobilen Endger\u00e4ten wird hinsichtlich Volumen und Funktionalit\u00e4t weiter zunehmen, betont Facebook. Wichtig f\u00fcr Advertiser sind also verwertbare und verifizierbare Daten, um Anzeigen richtig messen und analysieren zu k\u00f6nnen. Um dieses Feld weiter auszubauen, arbeitet das Unternehmen k\u00fcnftig mit neuen Werbedienstleistern zusammen.<\/p>\n

In den kommenden Monaten sollen Nielsen, comScore und Integral Ad Science die Sichtbarkeit von Werbeanzeigen verifizieren sowie Kennzahlen zur Aufmerksamkeit der Betrachter von Werbeanzeigen ermitteln. Das gilt f\u00fcr Photo Ads und Video Ads auf Facebook.<\/p>\n

…<\/p>\n

Um den ganzen Artikel zu lesen hier klicken<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In den kommenden Monaten sollen Integral Ad Science die Sichtbarkeit von Werbeanzeigen verifizieren sowie Kennzahlen zur Aufmerksamkeit der Betrachter von Werbeanzeigen ermitteln.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298366","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\nDACH | Internet World: Facebook - Neue Partner f\u00fcr Messung von Werbeanzeigen - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/internet-world-facebook-neue-partner-fuer-messung-von-werbeanzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DACH | Internet World: Facebook - Neue Partner f\u00fcr Messung von Werbeanzeigen\" \/>\n<meta property=\"og:description\" content=\"In den kommenden Monaten sollen Integral Ad Science die Sichtbarkeit von Werbeanzeigen verifizieren sowie Kennzahlen zur Aufmerksamkeit der Betrachter von Werbeanzeigen ermitteln.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/internet-world-facebook-neue-partner-fuer-messung-von-werbeanzeigen\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/internet-world-facebook-neue-partner-fuer-messung-von-werbeanzeigen\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/internet-world-facebook-neue-partner-fuer-messung-von-werbeanzeigen\\\/\",\"name\":\"DACH | Internet World: Facebook - 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