{"id":298369,"date":"2016-03-14T04:00:00","date_gmt":"2016-03-14T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/dach-absatzwirtschaft-was-man-ueber-adfraud-wissen-sollte\/"},"modified":"2024-10-13T09:16:40","modified_gmt":"2024-10-13T09:16:40","slug":"dach-absatzwirtschaft-was-man-ueber-adfraud-wissen-sollte","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/dach-absatzwirtschaft-was-man-ueber-adfraud-wissen-sollte\/","title":{"rendered":"DACH | Absatzwirtschaft: Was man \u00fcber Adfraud wissen sollte"},"content":{"rendered":"

\u201c<\/span>Laut der Association of National Advertisers sollen allein in den USA im vergangenen Jahr durch Adfraud rund sechs Milliarden US-Dollar Schaden entstanden sein. F\u00fcr dieses Jahr liegen die Sch\u00e4tzungen gar bei 7,2 Milliarden\u00a0USD, berichtet unter anderem das\u00a0<\/span>Online-Magazin Adweek<\/span><\/a>. In Deutschland gewinnt das Thema gerade an Bedeutung. Noch existieren keine allgemeinen Standards, weshalb Angaben zur Gr\u00f6\u00dfenordnung noch nicht m\u00f6glich sind. Sch\u00e4tzungen deuten auf einen Anteil zwischen f\u00fcnf und zehn Prozent hin. Laut\u00a0<\/span>Media Quality Report<\/span><\/a>, den der Dienstleister f\u00fcr Markensicherheit Integral Ad Science regelm\u00e4\u00dfig erhebt, lag der Fraud-Anteil\u00a0bei Video- und Display-Werbung zuletzt bei 7,9 Prozent.\u201d<\/span><\/span><\/span><\/span><\/span><\/p>\n

Um den ganzen Artikel zu lesen hier klicken<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Laut der Association of National Advertisers sollen allein in den USA im vergangenen Jahr durch Adfraud rund sechs Milliarden US-Dollar Schaden entstanden sein.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298369","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\nDACH | Absatzwirtschaft: Was man \u00fcber Adfraud wissen sollte - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/dach-absatzwirtschaft-was-man-ueber-adfraud-wissen-sollte\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DACH | Absatzwirtschaft: Was man \u00fcber Adfraud wissen sollte\" \/>\n<meta property=\"og:description\" content=\"Laut der Association of National Advertisers sollen allein in den USA im vergangenen Jahr durch Adfraud rund sechs Milliarden US-Dollar Schaden entstanden sein.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/dach-absatzwirtschaft-was-man-ueber-adfraud-wissen-sollte\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-13T09:16:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-absatzwirtschaft-was-man-ueber-adfraud-wissen-sollte\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-absatzwirtschaft-was-man-ueber-adfraud-wissen-sollte\\\/\",\"name\":\"DACH | Absatzwirtschaft: Was man \u00fcber Adfraud wissen sollte - 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