{"id":298371,"date":"2016-02-22T05:00:00","date_gmt":"2016-02-22T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/dach-adzine-integral-ad-science-leichte-verbesserungen-bei-der-viewability\/"},"modified":"2016-02-22T05:00:00","modified_gmt":"2016-02-22T05:00:00","slug":"dach-adzine-integral-ad-science-leichte-verbesserungen-bei-der-viewability","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/dach-adzine-integral-ad-science-leichte-verbesserungen-bei-der-viewability\/","title":{"rendered":"DACH | Adzine: Integral Ad Science: Leichte Verbesserungen bei der Viewability"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u201cIntegral Ad Science, ein Anbieter f\u00fcr die \u00dcberpr\u00fcfung von Werbeplatzierungen und Markensicherheit, hat seinen Media Quality Report f\u00fcr das vierte Quartal 2015 vorgelegt. Aus dem Report geht hervor, dass sich die Mediaqualit\u00e4t des deutschen Werbemarktes insgesamt etwas verbessert hat.<br \/>\nDie Sichtbarkeit von Werbeanzeigen ist laut Auswertungen des US Anbieters Integral Ad Science im vierten Quartal mit 53,4 Prozent verglichen mit 51,1 Prozent, im dritten Quartal, leicht gestiegen. Vor dem Hintergrund der in der Branche vieldiskutierten Problematik nicht sichtbarer Anzeigen ist das eine Verbesserung der Viewability um 2,3 Prozent.<\/p>\n<p>Meetrics, ein deutscher Wettbewerber von Integral Ad Science, hat vor einigen Wochen einen anderen Trend ausgemacht. Nach seinem <a href=\"https:\/\/www.adzine.de\/2016\/02\/deutsche-sichtbarkeitsraten-fuer-display-ads-fallen-auf-58-prozent\/\" target=\"_blank\" rel=\"noopener noreferrer\">Q4 Viewability Benchmark<\/a> sei die Sichtbarkeit in Deutschland im selben Zeitraum von 61% auf 58% zur\u00fcckgegangen. \u201c<\/p>\n<p>Um den ganzen Artikel zu lesen <a href=\"https:\/\/www.adzine.de\/2016\/02\/intergral-ad-science-leichte-verbesserungen-bei-der-viewability\/\" target=\"_blank\" rel=\"noopener noreferrer\">hier klicken<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science, ein Anbieter f\u00fcr die \u00dcberpr\u00fcfung von Werbeplatzierungen und Markensicherheit, hat seinen Media Quality Report f\u00fcr das vierte Quartal 2015 vorgelegt. Aus dem Report geht hervor, dass sich die Mediaqualit\u00e4t des deutschen Werbemarktes insgesamt etwas verbessert hat.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298371","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DACH | Adzine: Integral Ad Science: Leichte Verbesserungen bei der Viewability - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/dach-adzine-integral-ad-science-leichte-verbesserungen-bei-der-viewability\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DACH | Adzine: Integral Ad Science: Leichte Verbesserungen bei der Viewability\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science, ein Anbieter f\u00fcr die \u00dcberpr\u00fcfung von Werbeplatzierungen und Markensicherheit, hat seinen Media Quality Report f\u00fcr das vierte Quartal 2015 vorgelegt. Aus dem Report geht hervor, dass sich die Mediaqualit\u00e4t des deutschen Werbemarktes insgesamt etwas verbessert hat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/dach-adzine-integral-ad-science-leichte-verbesserungen-bei-der-viewability\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-adzine-integral-ad-science-leichte-verbesserungen-bei-der-viewability\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-adzine-integral-ad-science-leichte-verbesserungen-bei-der-viewability\\\/\",\"name\":\"DACH | Adzine: Integral Ad Science: Leichte Verbesserungen bei der Viewability - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2016-02-22T05:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-adzine-integral-ad-science-leichte-verbesserungen-bei-der-viewability\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-adzine-integral-ad-science-leichte-verbesserungen-bei-der-viewability\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-adzine-integral-ad-science-leichte-verbesserungen-bei-der-viewability\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DACH | Adzine: Integral Ad Science: Leichte Verbesserungen bei der Viewability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"DACH | Adzine: Integral Ad Science: Leichte Verbesserungen bei der Viewability - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/de\/news\/dach-adzine-integral-ad-science-leichte-verbesserungen-bei-der-viewability\/","og_locale":"de_DE","og_type":"article","og_title":"DACH | Adzine: Integral Ad Science: Leichte Verbesserungen bei der Viewability","og_description":"Integral Ad Science, ein Anbieter f\u00fcr die \u00dcberpr\u00fcfung von Werbeplatzierungen und Markensicherheit, hat seinen Media Quality Report f\u00fcr das vierte Quartal 2015 vorgelegt. 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