{"id":298372,"date":"2016-01-28T05:00:00","date_gmt":"2016-01-28T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/dach-internet-world-business-plaedoyer-fuer-den-vast-3-0-standard\/"},"modified":"2016-01-28T05:00:00","modified_gmt":"2016-01-28T05:00:00","slug":"dach-internet-world-business-plaedoyer-fuer-den-vast-3-0-standard","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/dach-internet-world-business-plaedoyer-fuer-den-vast-3-0-standard\/","title":{"rendered":"DACH | Internet World Business: Pl\u00e4doyer f\u00fcr den VAST-3.0-Standard"},"content":{"rendered":"

Beim \u201cVideo Advertising Breakfast\u201d von Integral Ad Science entstand eine lebhafte Diskussion \u00fcber Online-Werbebetrug sowie \u00fcber die Frage, warum sich der deutsche Markt so schwer tut mit der \u00dcbernahme des VAST-3.0-Standards.<\/p>\n

Mehr Transparenz ins Online-Werbegesch\u00e4ft zu bringen, diesem Ziel hat sich das US-Unternehmen Integral Ad Science verschrieben. Um f\u00fcr Transparenz und f\u00fcr die eigene Dienstleistung zu werben, hatte Integral Ad Science Publisher und Vermarkter in verschiedenen deutschen St\u00e4dten, darunter in M\u00fcnchen, zum\u00a0Video\u00a0Advertising Breakfast eingeladen.<\/p>\n

Kevin Lenane, General Manager Video bei Integral Ad Science, berichtete, dass sich der europ\u00e4ische und der amerikanische Markt f\u00fcr Videowerbung weiter stark entwickeln. Weltweit flie\u00dfen rund 11,56 Milliarden US-Dollar in das Segment Online-Video, so Lenane. Die Wachstumstreiber seien zum einen die vielen mobilen Bildschirme, zum anderen der Bereich \u201cOver the Top\u201c (OTT). Damit gemeint sind IPTV-Auslieferungsm\u00f6glichkeiten wie Google TV oder Roku, eine kleine Box, die Video-Content auf den Fernseher bringt. Diese seien allerdings technisch schwieriger zu messen, weil es sich dabei um geschlossene Systeme handelt, so Lenane.\u201d<\/p>\n

Um den ganzen Artikel zu lesen hier klicken<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Beim Video Advertising Breakfast von Integral Ad Science entstand eine lebhafte Diskussion \u00fcber Online-Werbebetrug sowie \u00fcber die Frage, warum sich der deutsche Markt so schwer tut mit der \u00dcbernahme des VAST-3.0-Standards.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298372","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\nDACH | Internet World Business: Pl\u00e4doyer f\u00fcr den VAST-3.0-Standard - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/dach-internet-world-business-plaedoyer-fuer-den-vast-3-0-standard\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DACH | Internet World Business: Pl\u00e4doyer f\u00fcr den VAST-3.0-Standard\" \/>\n<meta property=\"og:description\" content=\"Beim Video Advertising Breakfast von Integral Ad Science entstand eine lebhafte Diskussion \u00fcber Online-Werbebetrug sowie \u00fcber die Frage, warum sich der deutsche Markt so schwer tut mit der \u00dcbernahme des VAST-3.0-Standards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/dach-internet-world-business-plaedoyer-fuer-den-vast-3-0-standard\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-internet-world-business-plaedoyer-fuer-den-vast-3-0-standard\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-internet-world-business-plaedoyer-fuer-den-vast-3-0-standard\\\/\",\"name\":\"DACH | Internet World Business: Pl\u00e4doyer f\u00fcr den VAST-3.0-Standard - 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