{"id":298374,"date":"2015-11-03T05:00:00","date_gmt":"2015-11-03T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/dach-adzine-pub-expert-eine-metrik-fuer-alle\/"},"modified":"2015-11-03T05:00:00","modified_gmt":"2015-11-03T05:00:00","slug":"dach-adzine-pub-expert-eine-metrik-fuer-alle","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/dach-adzine-pub-expert-eine-metrik-fuer-alle\/","title":{"rendered":"DACH | Adzine: Pub Expert: Eine Metrik f\u00fcr alle"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u201cIntegral Ad Science, Anbieter f\u00fcr die \u00dcberpr\u00fcfung von Werbeplatzierungen und Markensicherheit, f\u00fchrt mit Pub Expert eine publisher-orientierte L\u00f6sung zur einheitlichen Bewertung der Mediaqualit\u00e4t ein. Pub Expert b\u00fcndelt beide Seiten einer Werbekampagne in einer einzigen Metrik. Auf diese Weise sollen Abweichungen, die zwischen Messungen seitens der Eink\u00e4ufer bzw. Verk\u00e4ufer entstehen, verhindert werden.<br \/>\nBisher basierte die Messung der Mediaqualit\u00e4t entweder auf Angaben der Advertiser oder der Publisher, so konnten Diskrepanzen von bis zu 20 Prozent auftreten. W\u00e4hrend des Kaufprozesses entstehen f\u00fcr beide Seiten enorme Herausforderungen mit Blick auf Planung, Transaktion und Optimierung der Mediaqualit\u00e4t.\u201d<\/p>\n<p>Um den ganzen Artikel zu lesen <a href=\"https:\/\/www.adzine.de\/2015\/11\/brand-safety-und-viewability-pub-expert-eine-metrik-fuer-alle\/\" target=\"_blank\" rel=\"noopener noreferrer\">hier klicken<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science, Anbieter f\u00fcr die \u00dcberpr\u00fcfung von Werbeplatzierungen und Markensicherheit, f\u00fchrt mit Pub Expert eine publisher-orientierte L\u00f6sung zur einheitlichen Bewertung der Mediaqualit\u00e4t ein.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298374","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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