{"id":298376,"date":"2015-07-08T04:00:00","date_gmt":"2015-07-08T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/internet-world-lenovo-und-integral-ad-science-kooperieren\/"},"modified":"2015-07-08T04:00:00","modified_gmt":"2015-07-08T04:00:00","slug":"internet-world-lenovo-und-integral-ad-science-kooperieren","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/internet-world-lenovo-und-integral-ad-science-kooperieren\/","title":{"rendered":"DACH | Internet World: Lenovo und Integral Ad Science kooperieren"},"content":{"rendered":"

Integral Ad Science, Anbieter f\u00fcr die \u00dcberpr\u00fcfung von Werbeplatzierungen und Markensicherheit, macht im Rahmen einer globalen Partnerschaft gemeinsame Sache mit Lenovo. Im Zuge derer sollen Mediagenturen<\/a>, mit denen der PC-Hersteller zusammenarbeitet, bei k\u00fcnftigen Werbekampagnen exklusiv auf die Daten und Expertise von Integral Ad Science zur\u00fcckgreifen.<\/p>\n

Die Zusammenarbeit soll Lenovo einen \u00dcberblick \u00fcber die Performance von Kampagnen liefern sowie bei der Aktivierung neuer M\u00e4rkte helfen: \u201cDurch die Partnerschaft mit Integral erh\u00e4lt Lenovo eine ganzheitliche Einsicht in die Leistungsf\u00e4higkeit von Kampagnen, sowohl regional als auch global\u201d, erkl\u00e4rt Whitney Low, Head of Client Development bei Integral Ad Science.<\/p>\n

So wird der PC-Hersteller zus\u00e4tzlich zu Integrals Kernplattform, die die Qualit\u00e4t von Mediaeink\u00e4ufen bewertet, die L\u00f6sung \u201cCausal Impact\u201d nutzen. Damit sollen Werbungtreibende erkennen, welche Anzeigen den Kunden zu Handlungen veranlasst haben und welcher Mediapartner f\u00fcr die Auslieferung dieser Werbeanzeigen verantwortlich war. Das soll eine bessere Viewability von Kampagnen schaffen und die Betrugserkennung unterst\u00fctzen.\u201d<\/p>\n

Um den ganzen Artikel zu lesen hier klicken<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Integral Ad Science macht gemeinsame Sache mit Lenovo: F\u00fcr k\u00fcnftige Werbekampagnen sollen alle Mediaagenturen, mit denen Lenovo zusammenarbeitet, auf die Daten von Integral Ad Science zur\u00fcckgreifen.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298376","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\nDACH | Internet World: Lenovo und Integral Ad Science kooperieren - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/internet-world-lenovo-und-integral-ad-science-kooperieren\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DACH | Internet World: Lenovo und Integral Ad Science kooperieren\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science macht gemeinsame Sache mit Lenovo: F\u00fcr k\u00fcnftige Werbekampagnen sollen alle Mediaagenturen, mit denen Lenovo zusammenarbeitet, auf die Daten von Integral Ad Science zur\u00fcckgreifen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/internet-world-lenovo-und-integral-ad-science-kooperieren\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/internet-world-lenovo-und-integral-ad-science-kooperieren\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/internet-world-lenovo-und-integral-ad-science-kooperieren\\\/\",\"name\":\"DACH | Internet World: Lenovo und Integral Ad Science kooperieren - 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