{"id":298387,"date":"2016-12-13T05:00:00","date_gmt":"2016-12-13T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/dach-adzine-viewability-messung-fuer-app-werbung\/"},"modified":"2016-12-13T05:00:00","modified_gmt":"2016-12-13T05:00:00","slug":"dach-adzine-viewability-messung-fuer-app-werbung","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/dach-adzine-viewability-messung-fuer-app-werbung\/","title":{"rendered":"DACH | AdZine: Viewability-Messung f\u00fcr In-App-Werbung"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Mit einem cleveren Schachzug will der Technologie- und Verifizierungsdienstleister Integral Ad Science (IAS) im Bereich Verifizierungssoftware f\u00fcr mobile Kampagnen den Standard setzen. Die US-Amerikaner bieten ab Januar ein Software Development Kit (SDK) f\u00fcr die Messung von Mobile-Medianqualit\u00e4t als Open Source an.<\/p>\n<p>Mit der SDK k\u00f6nnen Publisher die Kampagnen innerhalb ihres Mobile App- Inventar messen und ausweisen ohne weitere SDKs von diversen Partnern integrieren zu m\u00fcssen.<\/p>\n<p>Mit einer Open Source SDK ben\u00f6tigen Entwickler nicht nur weniger Entwicklungszeit, sie k\u00f6nnen laut IAS auch die Ladezeiten der Ads optimieren, den gesamten Prozess vereinfachen und deutlich mehr Mobile Inventar messen. Besonders der programmatische Handel von In-App-Werbung soll von der Open Source L\u00f6sung profitieren. Unterst\u00fctzung erh\u00e4lt IAS unter anderem von Einlaufsplattformen wie The Trade Desk, aber auch von Mobile-Werbenetzwerken wie Google, Twitter oder InMobi.<\/p>\n<p><a href=\"https:\/\/www.adzine.de\/2016\/12\/viewability-messung-fuer-in-app-werbung\/\">Erfahren sie Mehr von AdZine<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit der SDK k\u00f6nnen Publisher die Kampagnen innerhalb ihres Mobile App- Inventar messen und ausweisen ohne weitere SDKs von diversen Partnern integrieren zu m\u00fcssen.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298387","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DACH | AdZine: Viewability-Messung f\u00fcr In-App-Werbung - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/dach-adzine-viewability-messung-fuer-app-werbung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DACH | AdZine: Viewability-Messung f\u00fcr In-App-Werbung\" \/>\n<meta property=\"og:description\" content=\"Mit der SDK k\u00f6nnen Publisher die Kampagnen innerhalb ihres Mobile App- Inventar messen und ausweisen ohne weitere SDKs von diversen Partnern integrieren zu m\u00fcssen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/dach-adzine-viewability-messung-fuer-app-werbung\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-adzine-viewability-messung-fuer-app-werbung\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-adzine-viewability-messung-fuer-app-werbung\\\/\",\"name\":\"DACH | AdZine: Viewability-Messung f\u00fcr In-App-Werbung - 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