{"id":298389,"date":"2017-01-10T05:00:00","date_gmt":"2017-01-10T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/adzine-marketing-trends-das-erwarten-die-experten-von-2017\/"},"modified":"2017-01-10T05:00:00","modified_gmt":"2017-01-10T05:00:00","slug":"adzine-marketing-trends-das-erwarten-die-experten-von-2017","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/adzine-marketing-trends-das-erwarten-die-experten-von-2017\/","title":{"rendered":"DACH | AdZine: Marketing-Trends: Das erwarten die Experten von 2017"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Die digitale Werbebranche scheint technologisch besser ger\u00fcstet denn je. Sowohl die Einkaufs- wie auch die Verkaufsseite hat sich mit den n\u00f6tigen Plattformen eingedeckt. Programmatic ist daher f\u00fcr dieses Jahr gesetzt. Doch 2017 wird es nicht nur darum gehen, den Mediaeinkauf f\u00fcr den Werbetreibenden effektiver und vor allem transparenter zu gestalten, sondern auch darum, mehr aus den eigenen Daten zu machen. ADZINE hat sich bei einigen Branchenvertretern umgeh\u00f6rt und danach gefragt, welche Themen bei ihnen 2017 besonders im Fokus stehen werden.<\/p>\n<p>&#8230;<\/p>\n<p><strong>Werbetreibende schenken Video-Metriken mehr Beachtung<\/strong><\/p>\n<p>Video wird als Werbemittel immer beliebter. Je mehr Budget in dieses Format flie\u00dft, desto sorgf\u00e4ltiger sollte auch dessen Effektivit\u00e4t ausgewertet werden. 2016 wurden die Messmethodiken \u2013 auch innerhalb der klassischen &#8220;Walled Gardens&#8221; \u2013 schon wesentlich pr\u00e4ziser. Auch im kommenden Jahr wird das Bewusstsein f\u00fcr Metriken wie Viewability, Brand Safety &amp; Ad Fraud im Videobereich weiter steigen. Werbetreibende sichern ihre Ausgaben zunehmend gegen Betrug und riskante Werbeumfelder ab. &#8211; <strong>Branchenexperte Jonathan Nerbe,Sales Director DACH, Integral Ad Science<\/strong><\/p>\n<p>Erfahren sie Mehr <a href=\"https:\/\/www.adzine.de\/2017\/01\/marketing-trends-das-erwarten-die-experten-von-2017\/\">bei AdZine <\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ADZINE hat sich bei einigen Branchenvertretern umgeh\u00f6rt und danach gefragt, welche Themen bei ihnen 2017 besonders im Fokus stehen werden.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298389","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DACH | AdZine: Marketing-Trends: Das erwarten die Experten von 2017 - 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