{"id":298393,"date":"2017-04-12T04:00:00","date_gmt":"2017-04-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/adzine-brand-safety-auf-youtube\/"},"modified":"2017-04-12T04:00:00","modified_gmt":"2017-04-12T04:00:00","slug":"adzine-brand-safety-auf-youtube","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/adzine-brand-safety-auf-youtube\/","title":{"rendered":"DACH | AdZine: Brand Safety auf Youtube: Google erweitert Kreis der Drittanbieter"},"content":{"rendered":"

Der Technologie- und Datenanbieter Integral Ad Science (IAS) Google beim Thema Brand Safety. Werbetreibende sollen so zuk\u00fcnftig besser nachvollziehen k\u00f6nnen, ob Youtube-Werbung den Brand-Safety-Anforderungen der Unternehmen gerecht wird. Die Initiative erm\u00f6glicht es Werbetreibenden, auf spezielle Brand-Safety-Metriken zuzugreifen, die auf unabh\u00e4ngige Weise belegen sollen, wo ihre Anzeigen auf Youtube platziert worden sind.<\/p>\n

…<\/p>\n

\u201eUnser aktueller Media Quality Report hat gezeigt, dass das Markenrisiko f\u00fcr Werbetreibende weiterhin ein Grund zur Besorgnis ist, insbesondere mit Bezug auf politische, kontroverse oder anst\u00f6\u00dfige Inhalte\u201c, erkl\u00e4rt Skott Knoll, CEO bei Integral Ad Science. \u201eMarken leben durch ihr Image und Google ergreift nun geeignete Ma\u00dfnahmen, um dieses branchenweite Problem anzugehen. Die Zusammenarbeit mit unabh\u00e4ngigen Dritten, wie IAS, gibt Werbetreibenden dabei zus\u00e4tzliche Sicherheit und gr\u00f6\u00dfere Transparenz dar\u00fcber, wo ihre Werbung platziert wird\u201c.<\/p>\n

Erfahren sie Mehr bei AdZine <\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Der Technologie- und Datenanbieter Integral Ad Science (IAS) Google beim Thema Brand Safety. Werbetreibende sollen so zuk\u00fcnftig besser nachvollziehen k\u00f6nnen, ob Youtube-Werbung den Brand-Safety-Anforderungen der Unternehmen gerecht wird.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298393","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\nDACH | AdZine: Brand Safety auf Youtube: Google erweitert Kreis der Drittanbieter - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/adzine-brand-safety-auf-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DACH | AdZine: Brand Safety auf Youtube: Google erweitert Kreis der Drittanbieter\" \/>\n<meta property=\"og:description\" content=\"Der Technologie- und Datenanbieter Integral Ad Science (IAS) Google beim Thema Brand Safety. 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