{"id":298394,"date":"2017-02-23T05:00:00","date_gmt":"2017-02-23T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/internet-world-mrc-ueberprueft-sichtbarkeit-von-video-ads-bei-youtube\/"},"modified":"2017-02-23T05:00:00","modified_gmt":"2017-02-23T05:00:00","slug":"internet-world-mrc-ueberprueft-sichtbarkeit-von-video-ads-bei-youtube","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/internet-world-mrc-ueberprueft-sichtbarkeit-von-video-ads-bei-youtube\/","title":{"rendered":"DACH | Internet World: Medienverband MRC \u00fcberpr\u00fcft Sichtbarkeit von Video-Ads bei YouTube"},"content":{"rendered":"

Seit Jahren fordern Advertiser von Internetgiganten wie Google und Facebook die unabh\u00e4ngige \u00dcberpr\u00fcfung der bereitgestellten Daten zur Sichtbarkeit von Werbung. Nachdem Facebook bereits im vergangenen Monat eingewilligt hatte, den Media Rating Council (MRC) seine Viewability-Metriken \u00fcberpr\u00fcfen zu lassen, k\u00fcndigt Google jetzt ebenfalls an, mit dem MRC kooperieren zu wollen, berichtet das Wall Street Journal.<\/p>\n

Dabei geht es um die Messungen der Videosichtbarkeit. Drei externe Unternehmen sind f\u00fcr die Messung der Viewability bei YouTube auf dem Pr\u00fcfstand – DoubleVerify, Moat und Integral Ad Science. Der MRC will sowohl die Datenerhebung bei YouTube als auch die Messpraktiken der Unternehmen unter die Lupe nehmen. <\/p>\n

…<\/p>\n

Erfahren sie Mehr bei Internet World<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google will sich st\u00e4rker von au\u00dfen in die Karten blicken lassen. Die Daten zur Sichtbarkeit von Videowerbung bei YouTube sollen daher von dem unabh\u00e4ngigen Medienverband MRC \u00fcberpr\u00fcft werden.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298394","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\nDACH | Internet World: Medienverband MRC \u00fcberpr\u00fcft Sichtbarkeit von Video-Ads bei YouTube - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/internet-world-mrc-ueberprueft-sichtbarkeit-von-video-ads-bei-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DACH | Internet World: Medienverband MRC \u00fcberpr\u00fcft Sichtbarkeit von Video-Ads bei YouTube\" \/>\n<meta property=\"og:description\" content=\"Google will sich st\u00e4rker von au\u00dfen in die Karten blicken lassen. 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