{"id":298398,"date":"2017-09-12T04:00:00","date_gmt":"2017-09-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/dach-absatzwirtschaft-dmexco-special-brand-safety-ist-kein-trend\/"},"modified":"2017-09-12T04:00:00","modified_gmt":"2017-09-12T04:00:00","slug":"dach-absatzwirtschaft-dmexco-special-brand-safety-ist-kein-trend","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/dach-absatzwirtschaft-dmexco-special-brand-safety-ist-kein-trend\/","title":{"rendered":"DACH | Absatzwirtschaft Dmexco-Special: Brand Safety ist kein Trend"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Etwa 5,3 Prozent aller deutschen Impressions sind von Content umgeben, der unter Werbetreibenden als unsicher oder unangemessen gilt. Die Verbreitung von extremistischen Inhalten und Fake News im Internet nimmt zu &#8211; und damit auch die Einblendung von Werbung direkt neben diesen Inhalten. Daher ist das Thema Markensicherheit auch auf der diesj\u00e4hrigen dmexco ein wichtiges Thema f\u00fcr Advertiser, Publisher und Technologieanbieter.<\/p>\n<p>Durch Social Media ist es einfacher geworden, inkorrekt platzierte Kampagnen sofort einer breiten \u00d6ffentlichkeit mitzuteilen. Im Seminarprogramm oder bei der Diskussionsrunde der \u201eMeasurement Debate\u201c auf der dmexco wird das Thema Brand Safety noch einmal aus verschiedenen Blickrichtungen beleuchtet. Einige wichtige Punkte, die zur Sicherung der Brand Safety f\u00fchren k\u00f6nnen, davon Oliver H\u00fclse vor:<\/p>\n<p><strong>Kontrolle durch die Art des Media-Einkaufs<\/p>\n<p>Individuelle Risikoschwellen festlegen<\/p>\n<p>Die Rolle der Publisher<\/p>\n<p>Die Technologien sind vorhanden<\/strong><\/p>\n<p><a href=\"http:\/\/www.absatzwirtschaft.de\/dmexco-special-brand-safety-ist-kein-trend-113161\/\">Lesen Sie den Artikel hier<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ist das Thema Markensicherheit auch auf der diesj\u00e4hrigen dmexco ein wichtiges Thema f\u00fcr Advertiser, Publisher und Technologieanbieter.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298398","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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