{"id":298400,"date":"2017-08-31T04:00:00","date_gmt":"2017-08-31T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/dach-bvdw-qualitaetsreport\/"},"modified":"2025-05-21T07:30:09","modified_gmt":"2025-05-21T07:30:09","slug":"dach-bvdw-qualitaetsreport","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/dach-bvdw-qualitaetsreport\/","title":{"rendered":"DACH | BVDW-QUALIT\u00c4TSREPORT"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Der Anteil potentiell betr\u00fcgerischer Online Werbekontakte bewegt sich im deutschen Markt auf einem sehr niedrigen Niveau: Nur durchschnittlich 2,2 Prozent der Werbekontakte fallen in die Kategorie \u201eAdfraud\u201c, bei der man von betr\u00fcgerischen Absichten bei der Ausspielung der Werbung ausgehen muss. Die durchschnittliche Sichtbarkeitsrate f\u00fcr Online-Werbung insgesamt liegt bei durchschnittlich 61,1 Prozent. Das geht aus einer aktuellen Erhebung der Fokusgruppe Digital Marketing Quality (DMQ) im BVDW hervor, an der sich f\u00fchrende Ad-Verification-Anbieter beteiligt haben.<\/span><\/span><\/span><\/span><\/p>\n<p>Online-Werbung in Deutschland wird ihrem guten Ruf gerecht: Sowohl in Bezug auf betr\u00fcgerisch erzeugte Werbekontakte als auch die Sichtbarkeit ergibt sich ein positives Bild. F\u00fcr die Ermittlung der Raten hat die Fokusgruppe Digital Marketing Quality (DMQ) im BVDW Daten von f\u00fcnf Messdienstleistern (batchmedia, comScore, Integral Ad Science, Meetrics, Moat) aggregiert und ausgewertet.<\/p>\n<p>Lesen Sie den Artikel hier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcr die Ermittlung der Raten hat die Fokusgruppe Digital Marketing Quality (DMQ) im BVDW Daten von f\u00fcnf Messdienstleistern aggregiert und ausgewertet.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298400","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DACH | BVDW-QUALIT\u00c4TSREPORT - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/dach-bvdw-qualitaetsreport\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DACH | BVDW-QUALIT\u00c4TSREPORT\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr die Ermittlung der Raten hat die Fokusgruppe Digital Marketing Quality (DMQ) im BVDW Daten von f\u00fcnf Messdienstleistern aggregiert und ausgewertet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/dach-bvdw-qualitaetsreport\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T07:30:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-bvdw-qualitaetsreport\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/dach-bvdw-qualitaetsreport\\\/\",\"name\":\"DACH | BVDW-QUALIT\u00c4TSREPORT - 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