{"id":298401,"date":"2017-09-27T04:00:00","date_gmt":"2017-09-27T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/horizont-ias-oliver-huelse-adfraud-viewability\/"},"modified":"2017-09-27T04:00:00","modified_gmt":"2017-09-27T04:00:00","slug":"horizont-ias-oliver-huelse-adfraud-viewability","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/horizont-ias-oliver-huelse-adfraud-viewability\/","title":{"rendered":"DACH | HORIZONT: IAS-Chef Oliver H\u00fclse \u00fcber Adfraud und Viewability"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Kaum ein anderes Thema besch\u00e4ftigt die deutsche Digitalwirtschaft derzeit so sehr wie Adfraud und Viewability. &#8220;Es gibt ein erhebliches Interesse daran&#8221;, best\u00e4tigt auch Oliver H\u00fclse, Deutschlandchef von Integral Ad Science, im Video-Interview mit HORIZONT Online und Turi2. Systematischer Klickbetrug sei zwar hierzulande weniger ausgepr\u00e4gt als in anderen L\u00e4ndern, dennoch d\u00fcrfe das Thema nicht untersch\u00e4tzt werden.<\/p>\n<p>Integral Ad Science wurde 2009 von einem f\u00fcnfk\u00f6pfigen Team in New York gegr\u00fcndet und geh\u00f6rt heute zu den wichtigsten Technologiedienstleistern weltweit. Das Unternehmen arbeitet beispielsweise mit Facebook und Snapchat zusammen und analysiert f\u00fcr Werbungtreibende die automatisierte Ausspielung von Anzeigen. Zudem achtet Integral Ad Science darauf, dass das Umfeld sauber bleibt.<\/p>\n<p>&#8220;Betrug gab es schon immer&#8221;, sagt Deutschlandchef Oliver H\u00fclse \u00fcber die j\u00fcngst entbrannten Diskussionen um die Probleme mit Adfraud und Viewability &#8211; den Achillesfersen der deutschen Digitalwirtschaft. Durch die neuen Technologien sei der Betrug heute nur auf einer gr\u00f6\u00dferen Ebene m\u00f6glich.<\/p>\n<p>Ehfahren sie Mehr bei <a href=\"http:\/\/www.horizont.net\/tech\/nachrichten\/Betrug-gab-es-schon-immer-Integral-Ad-Science-Chef-Oliver-Huelse-ueber-Adfraud-und-Viewability-161383\">HorizonT<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oliver H\u00fclse, Deutschlandchef von Integral Ad Science, im Video-Interview mit HORIZONT. Kaum ein anderes Thema besch\u00e4ftigt die deutsche Digitalwirtschaft derzeit so sehr wie Adfraud und Viewability.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298401","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DACH | HORIZONT: IAS-Chef Oliver H\u00fclse \u00fcber Adfraud und Viewability - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Oliver H\u00fclse, Deutschlandchef von Integral Ad Science, im Video-Interview mit HORIZONT - Adfraud und Viewability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/horizont-ias-oliver-huelse-adfraud-viewability\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DACH | HORIZONT: IAS-Chef Oliver H\u00fclse \u00fcber Adfraud und Viewability\" \/>\n<meta property=\"og:description\" content=\"Oliver H\u00fclse, Deutschlandchef von Integral Ad Science, im Video-Interview mit HORIZONT - 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