{"id":298406,"date":"2017-10-23T04:00:00","date_gmt":"2017-10-23T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/dach-update-digital-mobile-first-integral-ad-science-und-tabmo-kooperieren\/"},"modified":"2017-10-23T04:00:00","modified_gmt":"2017-10-23T04:00:00","slug":"dach-update-digital-mobile-first-integral-ad-science-und-tabmo-kooperieren","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/dach-update-digital-mobile-first-integral-ad-science-und-tabmo-kooperieren\/","title":{"rendered":"DACH | Update Digital: Mobile First: Integral Ad Science und TabMo kooperieren"},"content":{"rendered":"

Integral Ad Science baut seine PreBid-L\u00f6sung in die TabMo-Einkaufsplattform Hawk ein, um die Auslieferungsqualit\u00e4t mobiler Werbemittel zu erh\u00f6hen.<\/strong><\/p>\n

Der AdTech-Dienstleister Integral Ad Science (IAS) arbeitet mit TabMo, einer nach eigenen Aussagen, Creative Mobile Demand Side Platform, zusammen.<\/p>\n

IAS integriert seine Pre-Bid-L\u00f6sung in die TabMo-Einkaufsplattform Hawk. Die auf dieser Plattform t\u00e4tigen Online-Marketer kommen dadurch in den Genu\u00df einer, laut eigenen Aussagen, “h\u00f6heren Marken-Sicherheit f\u00fcr Mobile- und InApp-Werbung”. Au\u00dferdem erfolgt durch diese Services-Verkn\u00fcpfung die AdFraud- und Viewability-Erfassung f\u00fcr Mobile-Web-Inventar. TabMo ist einer der ersten Ad-Plattformen-Betreiber der diese Mobile-Pre-Bid-Technologie einsetzt.<\/p>\n

Die DSP Hawk sei nicht nur zielgruppen-gerecht einsetzbar. Agenturen und Werbetreibende k\u00f6nnen \u00fcber die Plattform eine Segmentierung nach Werbemittel-Sichtbarkeit – bevor die AdTech-Systeme programmatisch auf eine Platzierung bieten und gegebenenfalls das Werbemittel ausliefern und eine AdImpression erzeugen – vornehmen.<\/p>\n

Self-Service-Nutzer von Hawk k\u00f6nnen, wie es dazu hei\u00dft, sich bei ihrer Zielgruppen-Aussteuerung an Viewability-Kennzahlen orientieren, w\u00e4hrend die programmatischen Systeme im Hintergrund in Echtzeit AdFraud-Gefahren erkennen und als Platzierung ausschlie\u00dfen.<\/p>\n

Ehfahren sie Mehr bei Update Digital<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Integral Ad Science baut seine PreBid-L\u00f6sung in die TabMo-Einkaufsplattform Hawk ein, um die Auslieferungsqualit\u00e4t mobiler Werbemittel zu erh\u00f6hen.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298406","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\nDACH | Update Digital: Mobile First: Integral Ad Science und TabMo kooperieren - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/dach-update-digital-mobile-first-integral-ad-science-und-tabmo-kooperieren\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DACH | Update Digital: Mobile First: Integral Ad Science und TabMo kooperieren\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science baut seine PreBid-L\u00f6sung in die TabMo-Einkaufsplattform Hawk ein, um die Auslieferungsqualit\u00e4t mobiler Werbemittel zu erh\u00f6hen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/dach-update-digital-mobile-first-integral-ad-science-und-tabmo-kooperieren\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/de\/news\/dach-update-digital-mobile-first-integral-ad-science-und-tabmo-kooperieren\/\",\"url\":\"https:\/\/integralads.com\/de\/news\/dach-update-digital-mobile-first-integral-ad-science-und-tabmo-kooperieren\/\",\"name\":\"DACH | Update Digital: Mobile First: Integral Ad Science und TabMo kooperieren - 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