{"id":298411,"date":"2018-02-01T05:00:00","date_gmt":"2018-02-01T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/adverserve-kooperiert-mit-integral-ad-science\/"},"modified":"2018-02-01T05:00:00","modified_gmt":"2018-02-01T05:00:00","slug":"adverserve-kooperiert-mit-integral-ad-science","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/adverserve-kooperiert-mit-integral-ad-science\/","title":{"rendered":"DACH | Update Digital: Adverserve kooperiert mit Integral Ad Science"},"content":{"rendered":"

Zur Steigerung des eigenen Anspruches an Transparenz und Qualit\u00e4tsoptimierung setzt Adverserve auf die Verifizierungstechnologie von Integral Ad Science (IAS). Die beiden Unternehmen vereinbarten eine Zusammenarbeit. <\/p>\n

01.02.2018 – Der \u00f6sterreichische Adtech-und Programmatic-Advertising-Dienstleister setzt die IAS-Technologie zur internen Messung und Verifizierung der abzuwickelnden Werbeausspielungen ein. Adverserve vermarktet auch die IAS-Produkte unter seinen Kunden. Dazu z\u00e4hlt die Blocking-Funktion, die digitale Werbemittel daf\u00fcr sch\u00fctzt, auf Werbetr\u00e4ger ausgeliefert zu werden, die nicht definierten Qualit\u00e4tsanspr\u00fcchen gen\u00fcgen. Werden so Kommunikationsmittel blockiert bevor sie einen Adserver erreichen, entstehen keine Kosten. Diese Blocking-Funktion sorgt f\u00fcr AdFraud-freie und markensichere Werbemittel- und Kampagnen-Platzierungen. Au\u00dferdem wird damit das Geotargeting sowie die Auslieferung nach Zielgruppen-Sprache optimiert.<\/p>\n

Mehr: updatedigital.at<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Das \u00f6sterreichische Programmatic-Advertising-Unternehmen setzt die Verifizierungsl\u00f6sungen des Technologie- und Datenanbieters ein.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298411","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\nDACH | Update Digital: Adverserve kooperiert mit Integral Ad Science - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/adverserve-kooperiert-mit-integral-ad-science\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DACH | Update Digital: Adverserve kooperiert mit Integral Ad Science\" \/>\n<meta property=\"og:description\" content=\"Das \u00f6sterreichische Programmatic-Advertising-Unternehmen setzt die Verifizierungsl\u00f6sungen des Technologie- und Datenanbieters ein.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/adverserve-kooperiert-mit-integral-ad-science\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/adverserve-kooperiert-mit-integral-ad-science\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/adverserve-kooperiert-mit-integral-ad-science\\\/\",\"name\":\"DACH | Update Digital: Adverserve kooperiert mit Integral Ad Science - 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