{"id":298436,"date":"2019-04-18T04:00:00","date_gmt":"2019-04-18T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-ernennt-tony-marlow-zum-chief-marketing-officer\/"},"modified":"2023-12-21T23:37:19","modified_gmt":"2023-12-21T23:37:19","slug":"ias-ernennt-tony-marlow-zum-chief-marketing-officer","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/ias-ernennt-tony-marlow-zum-chief-marketing-officer\/","title":{"rendered":"IAS ernennt Tony Marlow zum Chief Marketing Officer"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12464 size-full\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/Tony-Marlow-Headshot.jpg\" alt=\"Tony Marlow headshot\" width=\"1349\" height=\"1351\" \/><\/span><\/span><\/span><\/span><\/p>\n<p><b>New York \/ Berlin, 18. April 2019<\/b><span style=\"font-weight: 400;\"> \u2013 Integral Ad Science (IAS) beruft Tony Marlow zum Chief Marketing Officer (CMO). In dieser Position zeichnet sich Marlow ab dem 29. April 2019 f\u00fcr den Ausbau der gesamten globalen Marketing- und Kommunikationsstrategie verantwortlich. Der Fokus seiner Arbeit wird auf dem weiteren Marktwachstum des<\/span> <span style=\"font-weight: 400;\">Technologieanbieters f\u00fcr die Verifizierung von digitaler Werbung liegen. Der New Yorker Marlow berichtet dabei direkt an IAS-CEO Lisa Utzschneider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWir haben ehrgeizige Ziele bei IAS und Tonys Leidenschaft f\u00fcr Daten und Storytelling macht ihn zum idealen Leiter f\u00fcr diese Position&#8221;, so Lisa Utzschneider, CEO, IAS. &#8220;Im Laufe seiner Karriere hat sich Tony als \u00dcbersetzer von komplexen Ideen und Daten in aussagekr\u00e4ftige Botschaften f\u00fcr Marken und Werbetreibende bew\u00e4hrt. Wir freuen uns sehr, dass er an Bord ist, um die Entwicklung dieser Geschichten im Auftrag von IAS zu leiten.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marlow ist ein wahres Urgestein im Bereich Marketing und digitale Medien. Vor seinem Wechsel zu IAS war er f\u00fcr Infogroup, einem Anbieter von Business-Intelligence- und Multichannel-Marketing-L\u00f6sungen, als CMO t\u00e4tig. Zuvor war er Global Head und Vice President of B2B Marketing bei Yahoo und betreute die Bereiche B2B Marketing, Produktmarketing, Sales Learning und Sales Insights. Eine f\u00fchrende Technologie zur Messung der Markenwirkung in Online-Umgebungen erfand Marlow in Nielsen&#8217;s Online-Abteilung, in der er eine APAC-fokussierte Position bekleidete und mit vielen globalen Kunden wie Google, Microsoft, Yahoo und Facebook zusammenarbeitete.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIch freue mich sehr, gerade in einer so dynamischen und spannenden Phase unserer Branche als Chief Marketing Officer zu IAS zu kommen. Denn: Mehr denn je ist es f\u00fcr Marken heute unerl\u00e4sslich, authentische Verbindungen zu echten Menschen in sicheren Umgebungen herzustellen&#8221;, so Marlow. \u201cIAS ist in der Lage, die unabh\u00e4ngige Schnittstelle zu sein, die h\u00f6chste Effektivit\u00e4tsstandards erf\u00fcllt und Marketern dabei hilft, ihre Ziele zu \u00fcbertreffen. Ich k\u00f6nnte nicht gl\u00fccklicher sein, mit Lisa und dem Weltklasse-Team von IAS zusammenzuarbeiten, um all dies und noch mehr zu erreichen.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neben seiner beruflichen T\u00e4tigkeit in den Unternehmen war Marlow Mitglied einer Reihe von Berufsverb\u00e4nden. Darunter u. a. als Vorstand des IAB Research Council, des IAB Video Center und des Media Ratings Council. Au\u00dferdem ist er im Beirat von SocialStatus.io und CSU-Global t\u00e4tig. Er studierte an der Australian National University und der University of Wollongong, die er mit Bachelor-Abschl\u00fcssen in Psychologie und Handel sowie einem Master-Abschluss in strategischem Marketing abschloss.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York \/ Berlin, 18. April 2019 \u2013 Integral Ad Science (IAS) beruft Tony Marlow zum Chief Marketing Officer (CMO). In dieser Position zeichnet sich Marlow ab dem 29. April 2019 f\u00fcr den Ausbau der gesamten globalen Marketing- und Kommunikationsstrategie&#8230;<\/p>\n","protected":false},"author":1,"featured_media":298437,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298436","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS ernennt Tony Marlow zum Chief Marketing Officer - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/ias-ernennt-tony-marlow-zum-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS ernennt Tony Marlow zum Chief Marketing Officer\" \/>\n<meta property=\"og:description\" content=\"New York \/ Berlin, 18. April 2019 \u2013 Integral Ad Science (IAS) beruft Tony Marlow zum Chief Marketing Officer (CMO). In dieser Position zeichnet sich Marlow ab dem 29. 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