{"id":298446,"date":"2020-04-20T04:00:00","date_gmt":"2020-04-20T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/youtube-waehlt-integral-ad-science-ias-fuer-sein-measurement-partner-program\/"},"modified":"2020-04-20T04:00:00","modified_gmt":"2020-04-20T04:00:00","slug":"youtube-waehlt-integral-ad-science-ias-fuer-sein-measurement-partner-program","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/youtube-waehlt-integral-ad-science-ias-fuer-sein-measurement-partner-program\/","title":{"rendered":"YouTube w\u00e4hlt Integral Ad Science (IAS) f\u00fcr sein Measurement Partner Program"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><i><span style=\"font-weight: 400\">IAS integriert L\u00f6sungen f\u00fcr die Bereiche Brand Suitability &amp; Contextual Targeting sowie die Brand Safety Reportings auf der YouTube-Plattform<\/span><\/i><\/p>\n<p><b>Berlin, 20. April 2020<\/b><span style=\"font-weight: 400\"> \u2013 Integral Ad Science (IAS), der weltweit gr\u00f6\u00dfte Technologieanbieter f\u00fcr Ad Verification, ist ab sofort Teil des YouTube Measurement Partner Programs (YTMP). Ausgew\u00e4hlt wurde IAS f\u00fcr die Bereiche \u201eBrand Suitability &amp; Contextual Targeting\u201c und \u201eBrand Safety Reportings\u201c. Die Kombination dieser Kategorien bietet Advertisern im Rahmen der umfassenden Verifizierungsl\u00f6sungen von IAS gr\u00f6\u00dftm\u00f6glichen proaktiven Schutz und die granulare Kontrolle \u00fcber ihre YouTube-Kampagnen. IAS ist damit das einzige Third-Party-Verifizierungsunternehmen, das sowohl L\u00f6sungen f\u00fcr Brand Suitability &amp; Contextual Targeting als auch f\u00fcr Brand Safety auf YouTube anbietet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201eEs ist uns eine Ehre, einer der wenigen Trusted Partner zu sein, die f\u00fcr die Aufnahme in YTMP ausgew\u00e4hlt wurden. IAS ist stolz darauf, langj\u00e4hriger strategischer Partner von Google zu sein\u201c, so Tony Marlow, Chief Marketing Officer, IAS. \u201eGemeinsam k\u00f6nnen wir ein \u00d6kosystem schaffen, in dem Marken mit der Gewissheit werben, dass sie neben markengerechten YouTube-Videos und Kan\u00e4len erscheinen. Bei der Entwicklung innovativer L\u00f6sungen, die die gesamte Branche voranbringen, stehen wir an vorderster Front.\u201c<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201eBereits mit unserer Beta-Version f\u00fcr die Brand Safety-Integration haben wir YouTube \u00fcberzeugt\u201c, so Oliver H\u00fclse, Managing Director CEE von IAS. \u201eUmso mehr freuen wir uns, als YouTube Measurement Partner ins Relevant Mindset aufgenommen zu werden und auch in Zukunft weiterhin gemeinsam f\u00fcr sichere und vertrauensw\u00fcrdige Werbeumfelder zu sorgen.\u201c<\/span><\/p>\n<p><span style=\"font-weight: 400\">Das YTMP-Programm wurde im Rahmen der Partnerschaft mit Google ins Leben gerufen, um Advertisern eine Reihe vertrauensw\u00fcrdiger, unabh\u00e4ngiger L\u00f6sungen zur Steuerung und Messung der Marketingleistung auf YouTube anzubieten. YTMP unterst\u00fctzt Advertiser dabei, ihre Kunden auf YouTube zu erreichen und ihre Kampagnen fortlaufend zu optimieren. Jeder Partner im Programm wurde von YouTube \u00fcberpr\u00fcft, um sicherzustellen, dass seine Messl\u00f6sungen genaue Daten liefern.<\/span><\/p>\n<p><span style=\"font-weight: 400\">IAS wurde 2018 als bevorzugter Partner im Measurement Partner-Programm von Google ausgew\u00e4hlt und hat diese Allianz seither ausgebaut. Als YTMP-Partner wird IAS exklusive Schulungen und Ressourcen, technischen Support und Produkt-Tools erhalten, um sein YouTube-Angebot weiter zu verbessern. IAS wird Google weiterhin bei der Etablierung branchenf\u00fchrender Standards und fortschrittlicher L\u00f6sungen f\u00fcr Advertiser unterst\u00fctzen.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS integriert L\u00f6sungen f\u00fcr die Bereiche Brand Suitability &amp; Contextual Targeting sowie die Brand Safety Reportings auf der YouTube-Plattform Berlin, 20. April 2020 \u2013 Integral Ad Science (IAS), der weltweit gr\u00f6\u00dfte Technologieanbieter f\u00fcr Ad Verification, ist ab sofort Teil des&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298446","portfolio","type-portfolio","status-publish","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>YouTube w\u00e4hlt Integral Ad Science (IAS) f\u00fcr sein Measurement Partner Program - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/youtube-waehlt-integral-ad-science-ias-fuer-sein-measurement-partner-program\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube w\u00e4hlt Integral Ad Science (IAS) f\u00fcr sein Measurement Partner Program\" \/>\n<meta property=\"og:description\" content=\"IAS integriert L\u00f6sungen f\u00fcr die Bereiche Brand Suitability &amp; Contextual Targeting sowie die Brand Safety Reportings auf der YouTube-Plattform Berlin, 20. 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