{"id":298447,"date":"2020-04-30T04:00:00","date_gmt":"2020-04-30T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/neu-ctv-verification-und-unified-video-tag\/"},"modified":"2020-04-30T04:00:00","modified_gmt":"2020-04-30T04:00:00","slug":"neu-ctv-verification-und-unified-video-tag","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/neu-ctv-verification-und-unified-video-tag\/","title":{"rendered":"NEU: CTV Verification und Unified Video Tag"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><b>IAS stellt neue L\u00f6sungen vor, die Vermarktern mehr Kontrolle und Effizienz im Videobereich erm\u00f6glichen<\/b><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\">Integral Ad Science (IAS) stellt ab heute eine Verifizierungsl\u00f6sung f\u00fcr Connected TV (CTV) und die damit verbundene Einf\u00fchrung eines einheitlichen (Unified) Video-Tags f\u00fcr Video-Verifizierung f\u00fcr alle Kunden zur Verf\u00fcgung.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWir waren vom ersten Tag an Teil des CTV-Beta Programms mit IAS und sch\u00e4tzen es sehr, dass Ma\u00dfnahmen entwickelt wurden, um Ad Fraud in diesem neuen Umfeld aufzudecken&#8221;, sagte Amanda Zaky, Sr. Media Manager, Mars Wrigley. &#8220;Wir konnten sicherstellen, dass unser gekauftes CTV-Inventar die gr\u00f6\u00dftm\u00f6gliche Wirkung erzielen kann, indem wir <\/span><i><span style=\"font-weight: 400\">echte<\/span><\/i><span style=\"font-weight: 400\"> Kunden erreichen und wissen, dass sie unsere Video Ads auch bis zum Ende gesehen haben.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Die CTV-Verifizierungsl\u00f6sung von IAS verifiziert betrugsfreie Video-Werbung, die auf internetf\u00e4higen Fernsehger\u00e4ten bis zum Ende der Ad abgespielt wurde. IAS ist somit das erste Unternehmen am Markt, das direkt mit Publishern zusammenarbeitet, um sicherzustellen, dass die CTV-Verifizierungsmodelle, die zur Aufdeckung von Ad Fraud verwendet werden, nach einheitlichen Standards arbeiten und in der Lage sind, ung\u00fcltigen Datenverkehr genau zu kennzeichnen. Diese L\u00f6sung wurde im Juni 2019 in einem Beta-Programm mit Verizon und acht weiteren f\u00fchrenden Video-Publishern eingef\u00fchrt und steht nun allen Werbetreibenden und Publishern allgemein zur Verf\u00fcgung.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8220;Werbetreibende investieren in hochwertige Creatives und Premium-Inventar auf unterschiedlichsten Plattformen. Ein einheitlicher Ansatz zur \u00dcberpr\u00fcfung von Video, einschlie\u00dflich neuer aufkommender Kan\u00e4le wie CTV, wird den Werbetreibenden helfen sicherzustellen, dass jeder Werbe-Euro, den sie ausgeben, dazu dient, reale Menschen im richtigen Umfeld mit maximaler Effizienz zu erreichen&#8221;, sagte Dale Older, Chief Product Officer, IAS.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Das neue Unified Video Tag, gibt Werbetreibenden die M\u00f6glichkeit, Video \u00fcber alle Plattformtypen, einschlie\u00dflich VAST, VPAID, Mobile In-App und CTV, problemlos zu messen. Der Unified Video Tag erh\u00f6ht die Effizienz und verbessert die einfache Implementierung f\u00fcr Werbetreibende. F\u00fcr Werbetreibende ist es jetzt einfacher denn je, Videokampagnen zu starten und zu messen. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS stellt neue L\u00f6sungen vor, die Vermarktern mehr Kontrolle und Effizienz im Videobereich erm\u00f6glichen Integral Ad Science (IAS) stellt ab heute eine Verifizierungsl\u00f6sung f\u00fcr Connected TV (CTV) und die damit verbundene Einf\u00fchrung eines einheitlichen (Unified) Video-Tags f\u00fcr Video-Verifizierung f\u00fcr alle&#8230;<\/p>\n","protected":false},"author":1,"featured_media":298448,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298447","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NEU: CTV Verification und Unified Video Tag - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/neu-ctv-verification-und-unified-video-tag\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEU: CTV Verification und Unified Video Tag\" \/>\n<meta property=\"og:description\" content=\"IAS stellt neue L\u00f6sungen vor, die Vermarktern mehr Kontrolle und Effizienz im Videobereich erm\u00f6glichen Integral Ad Science (IAS) stellt ab heute eine Verifizierungsl\u00f6sung f\u00fcr Connected TV (CTV) und die damit verbundene Einf\u00fchrung eines einheitlichen (Unified) Video-Tags f\u00fcr Video-Verifizierung f\u00fcr alle...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/neu-ctv-verification-und-unified-video-tag\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/Generic_Tile_Option_8-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/neu-ctv-verification-und-unified-video-tag\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/neu-ctv-verification-und-unified-video-tag\\\/\",\"name\":\"NEU: CTV Verification und Unified Video Tag - 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