{"id":298464,"date":"2020-10-29T04:00:00","date_gmt":"2020-10-29T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/tom-sharma-neuer-cpo\/"},"modified":"2020-10-29T04:00:00","modified_gmt":"2020-10-29T04:00:00","slug":"tom-sharma-neuer-cpo","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/tom-sharma-neuer-cpo\/","title":{"rendered":"Tom Sharma neuer Chief Product Officer"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/span><\/span><\/span><\/span><\/p>\n<h4><b>Integral Ad Science ernennt Tom Sharma zum neuen Chief Product Officer&nbsp;<\/b><\/h4>\n<p><b>Berlin \/ Hamburg, den 29. Oktober 2020<\/b><span style=\"font-weight: 400\"> &#8211; Integral Ad Science (IAS), der weltweit f\u00fchrende Anbieter im Bereich Ad Verification, ernennt Tom Sharma zum neuen Chief Product Officer. Ab November wird Sharma den gesamten Produktbereich f\u00fcr IAS leiten und ausbauen. Diese wichtige Position wird die globale Produktexpansion beschleunigen, einschlie\u00dflich der Pl\u00e4ne zur Weiterentwicklung der Technologie f\u00fcr die Verifizierung von Connected TV (CTV). Sharma wird seinen Sitz in New York haben und direkt an die CEO von IAS, Lisa Utzschneider, berichten.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWir haben ehrgeizige Ziele, innovative Produkte zur Verifizierung und Optimierung digitaler Ads im Angebot zu haben, die die Branche vorantreiben. Toms beeindruckende Erfolgsbilanz bei der Entwicklung modernster Werbeprodukte ist ein echter Zugewinn f\u00fcr IAS\u201d, so Lisa Utzschneider, Chief Executive Officer, IAS. \u201cMit CTV als einem unserer gr\u00f6\u00dften Investitionsbereiche ist Tom die richtige F\u00fchrungskraft, um unser globales Team auszubauen und sicherzustellen, dass die Produkte von IAS weiterhin signifikante Wertsteigerungen f\u00fcr Werbetreibende und Publisher bieten.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sharma bringt mehr als 20 Jahre Erfahrung in der Entwicklung innovativer digitaler Medien und Werbeprodukte in seine neue Rolle bei IAS ein. Zuletzt war er Senior Vice President und Head of Product bei Intersection, wo er die Bereiche Produkt, User Experience Design, Technik und Technical Operations leitete. Bevor Sharma die Firma Impact Digital Media gr\u00fcndete, die Produkt- und Technologieberatungsdienste f\u00fcr die weltweit f\u00fchrenden Medienunternehmen und -studios anbietet, war er Vizepr\u00e4sident und Produktleiter bei AOL. Au\u00dferdem hatte Sharma mehrere F\u00fchrungspositionen bei NBCUniversal inne, darunter Vice President, Emerging Products, und er z\u00e4hlte zu den Gr\u00fcndungsmitgliedern von Hulu. Tom Sharma erhielt den Edison Award f\u00fcr die Einf\u00fchrung von Hulus Video Syndikator Produkt.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIAS ist immer einen Schritt voraus bei der Entwicklung von Produkten, die komplexe Herausforderungen f\u00fcr Kunden l\u00f6sen und ich freue mich darauf, das Produktteam beim Aufbau f\u00fcr die Zukunft zu leiten\u201d, so Tom Sharma, zuk\u00fcnftiger Chief Product Officer, IAS. \u201cDie Entwicklung von Produkten, die die Mediaqualit\u00e4t verbessern und Werbung effektiver machen, war f\u00fcr mich schon immer ein treibendes Prinzip, und wir bei IAS werden auch weiterhin die Grenzen der Produktinnovation ausloten, insbesondere in den Bereichen CTV und Programmatic.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">IAS brachte 2018 die erste CTV-L\u00f6sung der Branche auf den Markt, die globalen Invalid Traffic (IVT) und Viewability KPIs, sowohl f\u00fcr programmatische- als auch Direktk\u00e4ufe, bietet. Unter der F\u00fchrung von Sharma plant IAS f\u00fcr 2021 die Einf\u00fchrung einer umfassenden Brand Safety und Brand Suitability L\u00f6sung f\u00fcr CTV-Werbetreibende und Publisher.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science ernennt Tom Sharma zum neuen Chief Product Officer&nbsp; Berlin \/ Hamburg, den 29. Oktober 2020 &#8211; Integral Ad Science (IAS), der weltweit f\u00fchrende Anbieter im Bereich Ad Verification, ernennt Tom Sharma zum neuen Chief Product Officer. Ab&#8230;<\/p>\n","protected":false},"author":1,"featured_media":298456,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298464","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tom Sharma neuer Chief Product Officer - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/tom-sharma-neuer-cpo\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tom Sharma neuer Chief Product Officer\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science ernennt Tom Sharma zum neuen Chief Product Officer&nbsp; Berlin \/ Hamburg, den 29. 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