{"id":298465,"date":"2021-01-14T05:00:00","date_gmt":"2021-01-14T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-ubernimmt-amino-payments\/"},"modified":"2021-01-14T05:00:00","modified_gmt":"2021-01-14T05:00:00","slug":"ias-ubernimmt-amino-payments","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/ias-ubernimmt-amino-payments\/","title":{"rendered":"IAS \u00fcbernimmt Amino Payments"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/span><\/span><\/span><\/span><\/p>\n<h4><b>Integral Ad Science \u00fcbernimmt mit Amino Payments<\/b><b> den f\u00fchrenden Anbieter von programmatischer Werbetransparenz<\/b><\/h4>\n<h5><i><span style=\"font-weight: 400\">IAS verst\u00e4rkt seine Investitionen in Ad Verification und Transparenz f\u00fcr den programmatischen Einkauf mit Total Visibility<\/span><\/i><\/h5>\n<p><b>Berlin, 14. Januar 2021 &#8211; <\/b><span style=\"font-weight: 400\">Integral Ad Science (IAS), der weltweit f\u00fchrende Anbieter f\u00fcr die Verifizierung digitaler Werbung, gibt heute die \u00dcbernahme von Amino Payments, einem f\u00fchrenden Anbieter von programmatischer Werbetransparenz, bekannt. Mit dieser Akquisition st\u00e4rkt IAS weiterhin sein Engagement, weltweiten Advertisern das umfassendste Angebot an programmatischen Transparenz-L\u00f6sungen bereitzustellen. Im Zentrum steht dabei vor allem die gemeinsame L\u00f6sung von IAS und Amino Payments \u201c<\/span><a href=\"https:\/\/integralads.com\/insider\/de\/partnerschaft-amino-payments-und-ias\/\"><span style=\"font-weight: 400\">Total Visibility<\/span><\/a><span style=\"font-weight: 400\">\u201d, die den Werbetreibenden effiziente Einblicke in die digitale Mediaqualit\u00e4t und die dazugeh\u00f6rigen Supply Path-Kosten bietet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cProgrammatische Werbung w\u00e4chst weiterhin mit enormer Geschwindigkeit. Mit dieser Akquisition schaffen wir in diesem Bereich umfassende Transparenz f\u00fcr die gesamte Branche&#8221;, sagt Lisa Utzschneider, CEO von IAS. &#8220;Indem wir Amino Payments bei IAS einf\u00fchren, werden wir das volle Potenzial von programmatischer Werbung f\u00fcr Advertiser nutzbar machen, die ihre Kampagnen gerade in diesen Tagen hocheffektiv und kosteneffizient gestalten m\u00fcssen.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Im April 2020 brachten IAS und Amino Payments gemeinsam Total Visibility auf den Markt. Mit dieser innovativen L\u00f6sung erhalten Advertiser umfassende finanzielle Einblicke auf Impressionsebene und in die Mediaqualit\u00e4t ihrer Ma\u00dfnahmen, um Kampagnen in Echtzeit zu optimieren. Mit der heutigen \u00dcbernahme intensiviert IAS seine Investitionen in programmatische Transparenzl\u00f6sungen. Total Visibility ist weltweit verf\u00fcgbar und hilft Advertisern bei der Bestimmung der Mediaqualit\u00e4t, darunter Viewability, Ad Fraud und Brand Safety. Total Visibility bietet umfassende Einblicke und Kontrolle, um Kampagnen in Hinblick auf Supply Paths zu optimieren, die kosteneffizientes und qualitativ hochwertiges Media-Inventar liefern. Total Visibility ist nun eine Marke von IAS, die Marke Amino Payments wird eingestellt.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8220;Da immer mehr digitales Media-Inventar programmatisch abgewickelt wird, wird der Bedarf an Transparenz f\u00fcr Advertiser weiterhin sehr wichtig sein&#8221;, sagt Will Luttrell, CEO von Amino Payments. &#8220;Das Team von Amino Payments ist begeistert, mit IAS, dem Marktf\u00fchrer im Bereich der Verifizierung, eine gemeinsame Vision zu verfolgen, um eine bis dato unerreichte Transparenz in die programmatische Werbung zu bringen.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mit Total Visibility k\u00f6nnen Werbetreibende bis zu 15 Prozent ihrer programmatischen Mediaausgaben einsparen, indem sie ihre Werbeinvestitionen in Hinblick auf die wirkungsvollsten Platzierungen zu den effizientesten Supply-Path-Kosten optimieren. <\/span><a href=\"https:\/\/www.emarketer.com\/content\/us-programmatic-digital-display-ad-spending-will-grow-despite-pandemic-related-recession\"><span style=\"font-weight: 400\">eMarketer<\/span><\/a><span style=\"font-weight: 400\"> sch\u00e4tzt, dass Werbetreibende in diesem Jahr allein in den USA 79,61 Milliarden US-Dollar in programmatischen Einkauf investieren werden.<\/span><\/p>\n<h6><b>\u00dcber Amino Payments<\/b><\/h6>\n<p><span style=\"font-weight: 400\">Amino Payments wurde aus der \u00dcberzeugung heraus gegr\u00fcndet, dass Marken, die in digitale Werbung investieren, in der Lage sein sollten, zu sehen, wie ihre Media-Ausgaben eingesetzt werden. Amino erm\u00f6glicht es Advertisern, ihre Ausgaben effizienter und effektiver zu gestalten, indem es Transparenz in der Online-Werbung schafft und Betrug, Verschwendung und Missbrauch durch die Optimierung der Supply Path ausschlie\u00dft. Weitere Informationen finden Sie unter aminopay.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS \u00fcbernimmt Amino Payments f\u00fcr mehr Transparenz im Programmatic Buying-Prozess<\/p>\n","protected":false},"author":1,"featured_media":298454,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298465","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS \u00fcbernimmt Amino Payments - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/news\/ias-ubernimmt-amino-payments\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS \u00fcbernimmt Amino Payments\" \/>\n<meta property=\"og:description\" content=\"IAS \u00fcbernimmt Amino Payments f\u00fcr mehr Transparenz im Programmatic Buying-Prozess\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/news\/ias-ubernimmt-amino-payments\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/Convo_Gray.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/ias-ubernimmt-amino-payments\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/news\\\/ias-ubernimmt-amino-payments\\\/\",\"name\":\"IAS \u00fcbernimmt Amino Payments - 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