{"id":298487,"date":"2022-04-05T12:39:59","date_gmt":"2022-04-05T12:39:59","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-signal-mit-unified-view-attention-metrics\/"},"modified":"2023-07-10T13:51:41","modified_gmt":"2023-07-10T13:51:41","slug":"ias-signal-mit-unified-view-attention-metrics","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/de\/news\/ias-signal-mit-unified-view-attention-metrics\/","title":{"rendered":"IAS Signal mit Unified View & Attention Metrics"},"content":{"rendered":"

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Integral Ad Science (Nasdaq: IAS), ein weltweit f\u00fchrender Anbieter im Bereich digitaler Mediaqualit\u00e4t, verbessert sein Reporting in IAS Signal ab sofort um weitere Innovationen, die Advertisern eine einheitliche Sicht (Unified View) auf ihre globalen Werbekampagnen erm\u00f6glichen. IAS-Kunden k\u00f6nnen damit s\u00e4mtliche Daten mithilfe von benutzerdefinierten Filtern analysieren, die automatisch f\u00fcr jede ihrer Kampagnen[S1] anhand der Campaign Naming Convention erstellt werden. Gleichzeitig bietet ihnen diese einheitliche Ansicht die M\u00f6glichkeit, ihre Daten nach relevanten Dimensionen wie Regionen, Gesch\u00e4ftsbereichen, Kampagnentypen etc. aufzuschl\u00fcsseln. <\/p>\n<\/p>\n<\/p>\n<\/p>\n

\u201eDie Globalisierung von Technologie und Medien schreitet in rasantem Tempo voran\u201c, so Colin Kurth, Global Head of Biddable Media, Publicis Media. \u201eL\u00f6sungen, die Transparenz und konsolidiertes Reporting \u00fcber L\u00e4nder, Marken und Kampagnen hinweg erm\u00f6glichen, sind eine Anforderung von Publicis Media. Wir finden daher sehr gut, dass IAS Tools wie Unified View entwickelt, die Agenturen und Kunden dabei helfen, diese Standards zu erf\u00fcllen.\u201c<\/em><\/p>\n<\/p>\n

Dar\u00fcber hinaus hat IAS seinen Report Builder erweitert, der nun auch die Time-in-View-Insights von IAS sowie mehrere neue Open Web Video-Metriken enth\u00e4lt. Mit ihnen k\u00f6nnen Advertiser die Kampagnenperformance \u00fcber die zentralen Verifizierungs-Metriken hinaus bewerten. Zudem verf\u00fcgen IAS-Kunden jetzt \u00fcber die Option, einen Report \u00fcber zentrale Aufmerksamkeitsmetriken (Attention Metrics) zu erstellen. In diesem Report werden insbesondere Metriken hervorgehoben, die \u00fcblicherweise mit der Aufmerksamkeit von Werbeanzeigen in Verbindung gebracht werden \u2013 unter anderem inklusive der durchschnittlichen Time-in-View, der Time-in-View-Verteilung (in Quartiles), Pausen und Unterbrechungen oder Lautst\u00e4rke (hoch\/runter\/stumm). Mithilfe des IAS\u2019 Custom Insights-Team k\u00f6nnen Kampagnen getestet werden, um festzustellen, welche Metriken die gew\u00fcnschten Gesch\u00e4ftsergebnisse am besten vorantreiben<\/p>\n

\u201eUnsere Erweiterungen der IAS Signal-Reporting-Plattform geben unseren Kunden die Flexibilit\u00e4t, ihre Kampagnenleistung zu bewerten und optimale Gesch\u00e4ftsergebnisse zu erzielen, die auf ihre wichtigsten KPIs abgestimmt sind\u201c, so Lisa Utzschneider, CEO von IAS. \u201eDies ist ein weiteres Beispiel f\u00fcr unser fortlaufendes Engagement, unseren Kunden alle Qualit\u00e4tsmetriken zur Verf\u00fcgung zu stellen, die sie f\u00fcr ihre Strategien ben\u00f6tigen. Gleichzeitig geben wir ihnen die Werkzeuge und die Flexibilit\u00e4t an die Hand, die sie brauchen, um die globalen Marketingergebnisse zu maximieren und jede Impression optimal f\u00fcr sich zu nutzen.\u201c <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

IAS Signal: Reporting-Erweiterung mit Unified View und zukunftsweisen Attention Metrics.<\/p>\n","protected":false},"author":1,"featured_media":298489,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-298487","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIAS Signal mit Unified View & Attention Metrics - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS Signal Dashboard-Erweiterung mit Unified View & wichtigen Attention Metrics. 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