{"id":293488,"date":"2018-11-26T05:00:00","date_gmt":"2018-11-26T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/12-tips-fuer-brand-safety-2\/"},"modified":"2023-07-31T09:38:01","modified_gmt":"2023-07-31T09:38:01","slug":"12-tips-fuer-brand-safety","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/","title":{"rendered":"12 Tipps f\u00fcr Brand Safety"},"content":{"rendered":"

Laut aktuellem Media Quality Report von Integral Ad Science wurde im Jahr 2018 eine von zehn Display-Anzeigen in Deutschland in einem potenziell markensch\u00e4digenden Umfeld ausgespielt. Hier erl\u00e4utern wir 12 wichtige Facts, die ihr beim Thema Brand Safety beachten solltet.<\/span><\/p>\n

    \n
  1. Nicht nur auf der Startseite \u2013 <\/strong>Markensicherheit muss auch auf Unterseiten einer Website gegeben sein. Unterseiten behandeln unterschiedliche Themen, die mit verschiedenen Risikostufen einhergehen<\/li>\n
  2. Tags einsetzen – <\/strong>Achten Sie darauf, dass Ihre Publisher JavaScript-Tags verwenden, um gr\u00f6\u00dftm\u00f6gliche Sichtbarkeit sowie bestm\u00f6gliche Brand Safety zu gew\u00e4hrleisten.<\/li>\n
  3. Es ist nicht alles Schwarz oder Wei\u00df –\u00a0<\/strong>Verlassen Sie sich nicht auf nur eine Methode. Kombinieren Sie Blacklists, Keywords und Webseiten-Analysen.<\/li>\n
  4. Einstellungen regelm\u00e4\u00dfig anpassen –\u00a0<\/strong>Halten Sie ihre Blacklist, ihre Keyword-Liste und die Sicherheitseinstellungen stets aktuell. Durch Skandale, internationale Krisen und andere brisante Themen \u00e4ndern sich die Brand Safety-Anforderungen schnell.<\/li>\n
  5. Leistungssteigerung f\u00fcr Ihre programmatischen Kampagnen – <\/strong>Machen Sie sich Pre-Bid-Targeting in Demand-Side-Plattformen (DSPs) zunutze, um sicherzustellen, dass Ihre Werbeanzeigen in sicheren Umfeldern angezeigt werden. Mit Pre-Bid-Targeting-Segmenten k\u00f6nnen Sie riskante Inhalte gezielt umgehen.<\/li>\n
  6. Blocker aktivieren –<\/strong> Manchmal reicht eine gute und vorausschauende Planung nicht aus: F\u00fcgen Sie Ihrer Brand-Safety-L\u00f6sung deshalb Blocking-Funktionen hinzu, um die Einblendung Ihrer Anzeigen in unsicheren Umfeldern in Echtzeit zu verhindern. Hierf\u00fcr m\u00fcssen die Werbemittel auf dem Ad-Server eines Drittanbieters gehostet werden.<\/li>\n
  7. Eine sichere Verteidigungslinie schaffen –\u00a0<\/strong>Durch die Kombination von Pre-Bid-Targeting und Echtzeit-Brand-Safety-Blocking erh\u00f6hen Sie den Schutz ihrer Marke.<\/li>\n
  8. Quoi?\u00a0<\/strong>Globale Marken ben\u00f6tigen globalen Schutz. Achten Sie bei der Auswahl Ihres Brand Safety-Partners darauf, dass seine L\u00f6sungen verschiedene Sprachen unterst\u00fctzen und die Besonderheiten mehrsprachiger Keywords handhaben k\u00f6nnen.<\/li>\n
  9. Es ist alles relativ \u2013 <\/strong>Die Bedeutung von \u201eRisiko\u201c ist nicht f\u00fcr jede Marke gleich und kann sich von Kampagne zu Kampagne \u00e4ndern. Entscheidend ist, dass Sie Ihre pers\u00f6nlichen Risikoschwellen festlegen und anpassen.<\/li>\n
  10. Partner kennen –<\/strong>Agenturen kennen ihre Partner f\u00fcr Brand Safety und deren Leistungen sehr gut \u2013 gleiches sollte f\u00fcr Marken gelten. Je mehr Sie \u00fcber Ihren Partner wissen, desto besser.<\/li>\n
  11. Dieselben Ausgangsvoraussetzungen f\u00fcr alle schaffen –<\/strong>Bringen Sie vor dem Kampagnenbeginn Ihre Publisher mit Ihrem Brand-Safety-Partner in Kontakt, um kontinuierliche gemeinschaftliche Optimierungen sicherzustellen.<\/li>\n
  12. Betrug nicht vergessen –\u00a0<\/strong>Um Ihre Marke \u2013 und Ihr Marketingbudget \u2013 wirklich zu sch\u00fctzen, m\u00fcssen Sie betr\u00fcgerischem Traffic aus dem Weg gehen. Achten Sie darauf, sowohl im Hinblick auf Brand Safety als auch im Hinblick auf Anzeigenbetrug Blocking-Funktionen einzusetzen.<\/li>\n<\/ol>\n

     <\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Laut aktuellem Media Quality Report von Integral Ad Science wurde im Jahr 2018 eine von zehn Display-Anzeigen in Deutschland in einem potenziell markensch\u00e4digenden Umfeld ausgespielt. Hier erl\u00e4utern wir 12 wichtige Facts, die ihr beim Thema Brand Safety beachten solltet. Nicht…<\/p>\n","protected":false},"author":1,"featured_media":293489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,86,85,89],"tags":[],"class_list":["post-293488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-de","category-ctv-video-de","category-kanaele","category-mobile-in-app-de"],"acf":[],"yoast_head":"\n12 Tipps f\u00fcr Brand Safety - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Erfahre hier, wie du deine digitalen Kampagnen sicherer und somit auch effezienter machen kannst. Unsere 12 Tips zeigen, was man beachten sollte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Tipps f\u00fcr Brand Safety\" \/>\n<meta property=\"og:description\" content=\"Erfahre hier, wie du deine digitalen Kampagnen sicherer und somit auch effezienter machen kannst. Unsere 12 Tips zeigen, was man beachten sollte.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-26T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T09:38:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"835\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"12 Tipps f\u00fcr Brand Safety\",\"datePublished\":\"2018-11-26T05:00:00+00:00\",\"dateModified\":\"2023-07-31T09:38:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/\"},\"wordCount\":403,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg\",\"articleSection\":[\"Brand Safety & Suitability\",\"CTV & Video\",\"Kan\u00e4le\",\"Mobile & In-App\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/\",\"url\":\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/\",\"name\":\"12 Tipps f\u00fcr Brand Safety - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg\",\"datePublished\":\"2018-11-26T05:00:00+00:00\",\"dateModified\":\"2023-07-31T09:38:01+00:00\",\"description\":\"Erfahre hier, wie du deine digitalen Kampagnen sicherer und somit auch effezienter machen kannst. Unsere 12 Tips zeigen, was man beachten sollte.\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg\",\"width\":835,\"height\":525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"12 Tipps f\u00fcr Brand Safety\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/de\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"12 Tipps f\u00fcr Brand Safety - Integral Ad Science","description":"Erfahre hier, wie du deine digitalen Kampagnen sicherer und somit auch effezienter machen kannst. Unsere 12 Tips zeigen, was man beachten sollte.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/","og_locale":"de_DE","og_type":"article","og_title":"12 Tipps f\u00fcr Brand Safety","og_description":"Erfahre hier, wie du deine digitalen Kampagnen sicherer und somit auch effezienter machen kannst. Unsere 12 Tips zeigen, was man beachten sollte.","og_url":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/","og_site_name":"Integral Ad Science","article_published_time":"2018-11-26T05:00:00+00:00","article_modified_time":"2023-07-31T09:38:01+00:00","og_image":[{"width":835,"height":525,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"12 Tipps f\u00fcr Brand Safety","datePublished":"2018-11-26T05:00:00+00:00","dateModified":"2023-07-31T09:38:01+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/"},"wordCount":403,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg","articleSection":["Brand Safety & Suitability","CTV & Video","Kan\u00e4le","Mobile & In-App"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/","url":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/","name":"12 Tipps f\u00fcr Brand Safety - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg","datePublished":"2018-11-26T05:00:00+00:00","dateModified":"2023-07-31T09:38:01+00:00","description":"Erfahre hier, wie du deine digitalen Kampagnen sicherer und somit auch effezienter machen kannst. Unsere 12 Tips zeigen, was man beachten sollte.","breadcrumb":{"@id":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg","width":835,"height":525},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/de\/insider\/12-tips-fuer-brand-safety\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/de\/"},{"@type":"ListItem","position":2,"name":"12 Tipps f\u00fcr Brand Safety"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/de\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts\/293488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/comments?post=293488"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts\/293488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media\/293489"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media?parent=293488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/categories?post=293488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/tags?post=293488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}