{"id":293490,"date":"2018-11-26T05:00:00","date_gmt":"2018-11-26T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/partnerschaft-ias-und-active-agent-2\/"},"modified":"2023-07-31T09:39:25","modified_gmt":"2023-07-31T09:39:25","slug":"partnerschaft-ias-und-active-agent-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/partnerschaft-ias-und-active-agent-2\/","title":{"rendered":"DSP-Anbieter Active Agent setzt auf IAS Integration"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ab sofort arbeiten wir von IAS mit Active Agent, dem Multichannel Demand-Side-Plattform-Anbieter (DSP) der Technologieholding Virtual Minds, zusammen IAS&#8217; L\u00f6sungen zur Verifizierung und Optimierung von digitaler Werbung sind nun in die DSP von Active Agent integriert.<\/p>\n<p>K\u00fcnftig k\u00f6nnen in allen \u00fcber die Plattform gesteuerten Kampagnen von Agenturen und Advertisern auch Messwerte von IAS zu Ad Fraud, Viewability und Brand Safety eingebunden werden. Dadurch k\u00f6nnen Kunden ihre Kampagnen in markensicheren, ad-fraud-freien und sichtbaren Umfeldern platzieren. Die Kooperationen bietet den Kunden von Active Agent die M\u00f6glichkeit das Inventar bereits vor der Gebotsabgabe evaluieren zu lassen. Diese Pre-Bid Verifizierung erm\u00f6glicht somit die zielgenaue und kosteneffiziente Aussteuerung der programmatischen Kampagnen. Durch die Zusammenarbeit mit Active Agent deckt das Portfolio von Integral Ad Science jetzt alle marktf\u00fchrenden DSP\u2019s im deutschsprachigen Raum ab.<\/p>\n<p><strong>Oliver H\u00fclse, Managing Director CEE IAS<\/strong>, kommentiert die Partnerschaft: <em>\u201cWir freuen uns, gemeinsam mit Active Agent einen wichtigen Beitrag zur Durchsetzung von Qualit\u00e4t und Transparenz im deutschsprachigen Programmatic Advertising Markt zu leisten. Die Branche investiert weiterhin zunehmend in Programmatic, daher m\u00fcssen wir gemeinsam Themen wie Messbarkeit und Verifizierung vorantreiben.<\/em>\u201c<\/p>\n<p><strong>Joachim Schneidmadl, CEO von Active Agent<\/strong>, f\u00fcgt hinzu: \u201c<em>Als offener und neutraler Multichannel-DSP-Anbieter gibt uns die Zusammenarbeit mit IAS die M\u00f6glichkeit, noch individueller auf die Bed\u00fcrfnisse des Marktes einzugehen. So k\u00f6nnen wir unseren Bestands\u00adkunden gr\u00f6\u00dftm\u00f6gliche Flexibilit\u00e4t und Wahlfreiheit bei L\u00f6sungen zur Qualit\u00e4tsoptimierung digitaler Werbung bieten und gleichzeitig interessante Neukunden\u00adpotenziale f\u00fcr Active Agent erschlie\u00dfen.\u201c<\/em><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ab sofort arbeiten wir von IAS mit Active Agent, dem Multichannel Demand-Side-Plattform-Anbieter (DSP) der Technologieholding Virtual Minds, zusammen IAS&#8217; L\u00f6sungen zur Verifizierung und Optimierung von digitaler Werbung sind nun in die DSP von Active Agent integriert. K\u00fcnftig k\u00f6nnen in allen&#8230;<\/p>\n","protected":false},"author":1,"featured_media":293491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,100,86,85,89],"tags":[],"class_list":["post-293490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-de","category-brand-safety-suitability-de","category-ctv-video-de","category-kanaele","category-mobile-in-app-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DSP-Anbieter Active Agent setzt auf IAS Integration - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Partnerschaft von IAS und Active Agent: Kunden der Plattform werden ab sofort Daten zu Brand Safety, Fraud und Viewability geboten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/partnerschaft-ias-und-active-agent-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DSP-Anbieter Active Agent setzt auf IAS Integration\" \/>\n<meta property=\"og:description\" content=\"Partnerschaft von IAS und Active Agent: Kunden der Plattform werden ab sofort Daten zu Brand Safety, Fraud und Viewability geboten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/partnerschaft-ias-und-active-agent-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-26T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T09:39:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/choosing_bs_partner_bs101_thumb_3-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/partnerschaft-ias-und-active-agent-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/partnerschaft-ias-und-active-agent-2\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"DSP-Anbieter Active Agent setzt auf IAS Integration\",\"datePublished\":\"2018-11-26T05:00:00+00:00\",\"dateModified\":\"2023-07-31T09:39:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/partnerschaft-ias-und-active-agent-2\/\"},\"wordCount\":260,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/partnerschaft-ias-und-active-agent-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/choosing_bs_partner_bs101_thumb_3-1.jpg\",\"articleSection\":[\"Ad fraud\",\"Brand Safety &amp; 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